B2S is the first specialty store chain of its kind in Thailand. It has transformed the traditional department stores' book section into a lifestyle category store where customers can find an extensive range of local and international books; stationery for home, office, school; music and movies from around the world.
Enhancing the store experience are comfortable seating areas, cozy listening rooms, internet stations, and in-store cafés. Children can enjoy themselves in a Kid's Corner. Frequent events and activities cater to diverse customer interests are regularly held in the B2S stores.
B2S has 100 store and magazine corners in Bangkok and upcountry, with formats matched to markets and locations. The brand's slogan, "Enjoy your life, brighten your mind", sums up its diverse mix of publications, writing materials and entertainment media.