For 60 years now, Central Department Store has been synonymous with retail excellence in Thailand. In numerous independent surveys of shoppers, Central is Kingdom's favourite department store, and it is also the perennial number 1 in department store sales.
As the leading department store chain, Central caters to Thailand's affluent urban population, including expatriates and tourists. Its eleven stores in Bangkok are joined by three other branches: in the largest northern city of Chiang Mai, in the largest southern city of Hat Yai, and the wealthiest island of Phuket.
Central Department Store's local and international reputation is the product of its unwavering commitment to outstanding merchandise selection, excellent visual presentation, superb store environment, and unrivalled services.
Central's international peers have recognized the store by honoring it with numerous coveted awards. In 2003, it received the Global Innovator Award from the United States for the best Houseware Merchandising in the Asia-Pacific region.
In Asia's Top 1000 Brands Report in September 2006 by Media Portfolio, Central Deparment Store ranked 175th out of the 1000 brands surveyed. In the department store category of the same report, the store was voted number two after Sogo of Japan.
In 2007, the Central Department Store is one of the winners of the Reader's Digest's Trusted Brands Gold Award for the Department Store category in Thailand.
In 2006, the Central Department Stores had a combined sales of over US$ 630 million.
Central's local and international reputation is the product of unwavering commitment to outstanding merchandise selection, excellent visual presentation, superb store environment, and unrivalled service.
Its one-stop shopping concept, under which customers enjoy not only a staggering assortment of merchandise but also a vast variety of lifestyle services, continues to be the biggest draw for shoppers.
