Robinson Department Store was established in 1979 and was subsequently merged with Central Department Store in 1995. With a total of twenty branches as of 2007, it has the most extensive network of department stores in Thailand. Its ten stores in major provincial markets have allowed Robinson to capitalize on the growing upcountry economic development. Robinson's growth strategy for provincial areas will significantly enhance the group's long term operating profits; it plans to operate at least twenty-eight stores.

Robinson Department Store's position in the wide segment of the population plays a key role in Central Retail Corporation's portfolio of brands. The store's pricing and merchandising strategies make fashion and style more accessible to both existing core customers and new customers, both the young professionals and young families with modern lifestyles, providing them with the more enjoyable shopping experiences than hypermarkets.


www.robinson.co.th


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