For more than fifty years, the word "Central" has been synonymous with retail excellence in Thailand. Central is Thailand's favorite department store in independent surveys of shoppers. It is a perennial no.1 in department store sales. And Central's international peers have recognized it with several awards, most recently the prestigious GIA Award from Retail Asia magazine, for the group's flagship store in the center of Bangkok.
Central's reputation is the result of its long commitment to outstanding product selection, visual merchandising, store environment, and service.
Central Department Store caters to the most affluent third of Thailand's urban population, and in this segment it has more customers than all other department stores combined. Its 9 Bangkok stores are joined by branches in the largest northern city, Chiangmai; the largest southern city, Hadyai; and a new store in Thailand's wealthiest tourist destination, Phuket and Pattaya.
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