ZEN World Lifestyle Services Provider
to become Bangkok's premium landmark
Bangkok, 3 October 2007: One year after the launch of ZEN department store, ZEN is ready to unveil "ZEN World", a lifestyle services centre located on the levels 8 to 20. ZEN World will offer all lifestyle related service like fitness, spa, medical & beauty specialist, education institution, master degree city campus, restaurants, and bars.
Another significant opening is the opening of ZEN event gallery, where exhibition and events can be organized indoor and outdoor.
Allan Namchaisiri, President of ZEN, a related chain to Central Department Store Limited, said: "We undertook the construction of ZEN World after the launch of the department store in December last year. Being number 1 Lifestyle Department in Asia, our strategic partners such as True Fitness & Spa, Body Shape, BNH, Assumption University Master Degree city campus, have agreed to jointly open branches at ZEN World.
Furthermore, sumptuous restaurants and bars will be located on the level 17 to 20 with "Heaven on ZEN" atmosphere. On the rooftop restaurant, customer will enjoy the sight of the heart of Bangkok while tasting a delightful variety of Chef's signature dishes with nutritious advices from food specialist if requested".
ZEN World exterior is considered as another remarkable attraction, offering 6,500 square meter of glasses ornament dazzling with the sunlight. Moreover, an ultimate lighting system is applied to allow a halo-shaped lighting at top of the building and the South East Asia's largest high resolutions LED board is observable there too.
Interior design evolves around the concept of "Green Environment", with five greenery spots at each level. On level 8, a stylish and modern exhibition model is quoted at "The ZEN Event Gallery", with a total of 1,500 square meters, where new product showcases can be displayed. The place is spacious enough for automobile mini-expo with its 6.5 meter high ceiling. ZEN event gallery also feature the “Sky Garden”, an outdoor innovative garden fully packed with trees, potted-plants and fountains.
Central spent 2,800 million baht on the construction of ZEN World and department store, targeting to reach more customers and be a one-stop-shopping destination. With a marketing budget of 20 millions baht, the group is targeting 2,500 visitors per day, both Thai and foreigners. A 1-Card royalty program, currently on development, will allow members to accumulate points from tenants. Part of ZEN World services have already opened: Assumption University City Campus, True Fitness, etc. The ZEN World complete construction is expected on the early of 2008.
After completion, ZEN World is going to be another Bangkok's landmark with its outstanding design, prime location in the heart of the city and premium products and services offer.
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