Omni-Channel Experience

Customer behavior is trending towards shopping that seamlessly integrates both online and in-store sales channels.


We operate webstores in both desktop and mobile formats that allow customers to browse, choose and purchase from a selection beyond the merchandise available at a particular store location. Other features essential to modern e-commerce, such as customer reviews, price reimbursement, cross-selling and recommendations and fast checkout are built into our webstores.

We operate webstores for Central Department Store, Robinson Department Store, Supersports, Looksi, TheOutlet24, Tops, Power Buy, Nguyen Kim, and Baan & Beyond

Chat & Shop and On Demand instant messaging service

This platform allows customers to shop through text with the assistance of one of our sales associates. With access to the customer’s chat history and other profile data, the sales associate can assist in the selection of merchandise and provide a link for online purchases, or arrange for other purchase methods such as Click & Collect, Click & Delivery or Reserve & Collect.

Our Chat & Shop platform is available for Central Department Store (which also offers merchandise from Supersports, Power Buy and Central Food Hall), Robinson Department Store and Thai Watsadu. Rinascente On Demand is available for Rinascente


This platform enhances our in-store service by equipping our sales associates with tablet computers, mobile devices and other online resources, enabling them to respond quickly to in-store customer queries and grant customers access to products that may not be available at that location.

Omni-channel platforms Features

Omni-channel platforms and convenience services enable us to respond fast to trends and provide a new and exciting shopping experience for our customers.

Click & Collect

Customers make purchases online and then collect the items at their preferred store location or other collection point. They enjoy the opportunity of making immediate purchases online, especially when they can take advantage of time-sensitive promotions.

Click & Delivery

Customers make purchases online and have the merchandise delivered to their home. Payments can be made by credit card online or in cash upon delivery.

Reserve & Collect

Customers reserve their orders online and collect and pay for the items in-store. They can take advantage of promotions and deals while enjoying the flexibility of inspecting or trying on their desired items before making the final commitment to purchase. For items that are stocked in the store, we aim to have customer orders ready within two hours.

Express Delivery
Gift Wrapping Services
Earn & Redeem Points
Easy Return & Exchange
Click & Collect
Genuine Warranty
Gift Card