Business Overview

Central Retail is the leading multi-format and multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam.

Central Retail's business is organized into 3 operating segments as follow:

  1. (1) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store and Robinson Lifestyle Center, Supersports, Central Marketing Group, and Rinascente.
  2. (2) Hardline, which focuses on electronics and home improvement under portfolio of retail banners, for example, Thai Watsadu, Baan and Beyond, Power Buy, and Nguyen Kim.
  3. (3) Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Tops, Central Food Hall, FamilyMart, Big C Vietnam, and Lanchi Mart.

Each segment hosts a portfolio of retail banners under which Central Retail sells a wide range of merchandise, and each of its retail banners is distinguished based on a variety of characteristics. Certain of its key retail banners have been in operation for decades, such as Central Department Store, but Central Retail routinely introduces new banners and retire old banners as the retail landscape continues to evolve.

The following table presents the key retail banners of Central Retail as of 31 December 2019

FASHION SEGMENT

Department stores

82 stores (1)

Specialty stores

98 stores

Brandshops

421 stores


Sales counters

1,750 counters

Retail plazas

23 stores

Omni-channel

platforms

Central Department Store
23 stores
Thailand

A flagship Central Department Store retail banner showcases a broad range of products catered to various customer segments, coupled with quality customer service.

Robinson Department Store and Robinson Lifestyle Center
50 stores
Thailand

Robinson is the mid-range department store, focused on value -for-money quality at affordable prices with the recently initiated Lifestyle Center under the new theme of Eat Shop Play that cement as center of community.

Supersports
219 stores (2)
Thailand

Supersports is a leading retailer of sports apparel and equipment responding to all exercise trends.

Central Marketing Group or “CMG”
292 stores (3)
Thailand

Central Marketing Group or "CMG" is an exclusive distributor and licensee for international fashion and beauty over 40 iconic brands and operate overseas distributor for example in Malaysia and Vietnam.

Rinascente
9 stores
Italy

Rinascente is a 150-year-old high-end Italian department store, befitting one of Europe's premier retailer which has stores in major cities across Italy.

HARDLINE SEGMENT

Specialty stores

234 stores

Omni-channel

platforms

Thai Watsadu and Baan & Beyond
56 stores
Thailand

Thai Watsadu is a one-stop shopping retailer for those looking for building suppliers and construction materials.

Baan & Beyond is a home decoration and furnishings retailer.

Power Buy
108 stores
Thailand

Power Buy is a leading retailer of consumer electronics, IT products, phones, gadgets, and electronic devices.

Nguyen Kim
70 stores
Vietnam

Nguyen Kim is a specialty electronics and appliance store with covering 29 provinces across Vietnam.

FOOD SEGMENT

Supermarkets and hypermarkets

280 stores

Convenience stores

968 stores


Retail plazas

38 stores

Omni-channel

platforms

Tops and Central Food Hall
218 stores
Thailand

Tops is a flagship grocery, offering a variety of store formats from Tops Market, Tops Superstore, Tops Daily, and Tops Plaza.

Central Food Hall is a dine-in and grocery concept, focused on experiential shopping and high quality food and consumer products.

FamilyMart
968 stores
Thailand

FamilyMart is a convenience store, conceived to meet the daily food and other needs of our customers.

Big C
37 stores
Vietnam

Big C is a flagship hypermarket and retail plaza in Vietnam, focused on high quality food and other consumer products, which currently being rebranded to "GO!".

Lanchi Mart
25 stores
Vietnam

Lanchi Mart is a rural and suburban small-to-medium hypermarket in northern Vietnam, displaying our emphasis on high quality products by focusing on locally sourced.

  1. (1) Excludes 2 Robins Department Store in Vietnam
  2. (2) Store count for Supersports comprises 121 brandshops and 98 specialty stores
  3. (3) Store count for CMG does not include sales counters and 8 brandshops in Malaysia