Business Movement

“Tops” and “Central Food Hall” reaffirm their position as the market leader of gift hampers in Thailand by creating unique hampers for consumers in different generations, offering great value for money

15 November 2021

Bangkok, November 11, 2021: Tops and Central Food Hall under Central Retail reaffirm their position as the market leader of New Year gift hampers in Thailand, with more than 250,000 hampers sold last year. To stimulate spending in the final quarter of the year, after the country has reopened, Tops and Central Food Hall invite Thai people to spread joy with “CELEBRATING 25 YEARS OF BRINGING THE WORLD TO YOU” campaign. Concept stores and shop-in-shops inspire various gift hampers that meet the needs of every generation, bringing happiness to both givers and recipients. There are 50 gift hampers to choose from, each offering great value for money. On this occasion, Tops and Central Food Hall have partnered with 13 credit card companies to offer up to 50% discount when purchasing gift hampers on catalog, with 0% interest rate for three-month installment payment with participating credit cards. Receive additional 10% value when purchasing Tops Gift Cards or e-vouchers. Enjoy free delivery when purchasing gift hampers through Tops online with a minimum spending of 888 baht during November 10, 2021 - January 11, 2022 at every Tops and Central Food Hall store and Tops online.

Mr.Stephane Coum, CEO of Central Food Retail under Central Retail, said, “Throughout this year, Thai people and those in other countries around the world have been challenged by the pandemic, and businesses have had to adapt in order to survive. The final quarter of the year is the last and most important milestone for businesses, especially since the government has reopened Thailand to welcome international travellers, and relaxed more measures. As a result, people are spending once again. The New Year season is the time of happiness that everyone has been waiting for. Tops and Central Food Hall want to make this season a time for spreading happiness, care and support through our New Year hampers under the concept ‘CELEBRATING 25 YEARS OF BRINGING THE WORLD TO YOU’. Tops and Central Food Hall leverage on our success in specialty stores and shop-in-shops and create different hampers to meet different lifestyle needs of givers and recipients in all generations. There are 50 types of hampers in total.

Healthiful hampers offer healthy and well-balanced lifestyle to your loved ones, packed with healthy products and natural products to boost their health in any age. LOOKS hampers are packed with popular items from South Korea and other Asian countries, placed inside adorable hampers and gift sets to help your loved ones take care of their beauty in every age. SNACKER hampers attract modern consumers with bestselling snacks from around the world, such as American favorites and Japanese treats. Asian Flavours hampers bring together Korean and Japanese bestsellers, as well as authentic Asian products. PETSTER hampers spread joy to four-legged friends with cute gift sets packed with pet snacks and food. To support local Thai farmers and small businesses, highlights from around Thailand are selected and put into Jingjai Farmers’ Market hampers, with fresh and chemical-free fruits and vegetables from around the country. Hug Thais hampers help SMEs and OTOP businesses in Thailand to show support. There are also international-themed hampers such as European Bliss, World Pleasures, and Delicioso Italian. These hampers are based on consumer insight that people miss travelling to foreign countries and buying products back to Thailand to give to their loved ones. Therefore, we’ve created these travelling experiences by making these international hampers.

Stephane added, “Gift hampers are among the most popular gifts in the festive season. Every year, Tops and Central Food Hall have always been the leaders of gift hampers in Thailand, and the success is due to our focus on customer insight, utilizing data from The1 loyalty platform. In the past year, statistics have shown that 70% of our customers are female, and most customers are 25-54 years old. Gen Y customers are the biggest New Year hamper buyers. Each generation purchases gift hampers differently. Gen X and Baby Boomer hamper buyers care about the appearance of the hamper and look for something meticulously designed to reflect their refined taste and attention to detail. Millennials, who are high-potential customers and increasingly influential, consider many factors, such as practicality of the products, creativity, environmental-friendliness, uniqueness, and suitability with the recipient. Creating gift hampers with many different concepts offers our existing customers more options and also attracts new customers, especially the young generation. We must create a perception that giving gift hampers is not just for older people or corporate representatives - anyone in any age group can find the right hampers for their recipients.”

Spread joy and give gifts of happiness with these gift hampers, available via various channels such as Tops and Central Food Hall stores, www.tops.co.th, Personal Shopper on LINE @TopsThailand, Grab application, or call 02-295-0930 #0 from every day at 9AM-6:30PM. For more details, visit www.tops.co.th, Facebook TopsThailand, Central Food Hall or LINE @TopsThailand.