Business Movement

Central Retail makes a wave in the food retail industry with the launch of a new model, “Tops Food Hall” Sukhumvit 39, the first world-class premium food store in a standalone format in Thailand, with a 150 million baht investment to target high-end consumers

23 June 2022
  • “Tops Food Hall” Sukhumvit 39 is a world-class premium food store that offers a wide array of premium products from Thailand and other countries with more than 28,000 items to choose from, as well as a more expansive Japanese product zone. The store is ready to fulfill all lifestyle needs from morning to night with 15 top brands, and is set to become the new home for Sukhumvit residents.

Bangkok, 23rd June, 2022 - Central Retail Corporation PCL (CRC) introduces a new business in the food industry to win in the premium food retail segment in Thailand. It has recently introduced “Tops Food Hall” Sukhumvit 39, a 150 million baht investment to unveil a world-class premium food store in a standalone format. The two-storey building covers an area of 4,800 s.qm., with a parking lot that can accommodate 100 cars and valet parking service. Tops Food Hall Sukhumvit 39 responds to the time-strapped lifestyle of urban people with high-end preference, as it offers everything in one store. The store reaffirms the company’s leadership in the food retail industry, with new stores and services that will solidify its position as Central to Life, a place of happiness for all.

Stephane Coum, CEO of Central Food Retail under Central Retail, said, “Today, people lead many different lifestyles, so the most important thing to our business is to never stop ensuring that our products and services cater to their needs and exceed their expectations. To reaffirm our leadership position and to spice up the competitive food retail market in Thailand, we are launching a new retail store, “Tops Food Hall” Sukhumvit 39, which is the first world-class premium food store in a standalone format. The concept is ‘Premium Food Experience from the World’, and we choose Sukhumvit 39, which is a prime downtown area where high-end Thai and foreign consumers live, particularly Japanese expats. This will be a new home for Sukhumvit residents and it will cater to all their high-end lifestyle needs: working, dining, relaxing and shopping.”

“Tops Food Hall” Sukhumvit 39 is located on Sukhumvit 39. The building stands out with a minimal design in white and beige tone, decorated with wooden panels. Inside, the store features a high ceiling and plenty of light. It offers a superior experience for all senses, giving happiness to its visitors day and night with different vibes throughout the day.

“Tops Food Hall” world-class premium food store is located on the second floor and offers a wide array of food products, ingredients, seasoning products and grocery items, the most extensive range in the area, with more than 28,000 items to choose from, such as imported products, especially from Japan, Fresh local and imported fruits from around the world throughout the season , fresh meat and seafood from the best sources such as Tajima wagyu, Australian lamb, natural pork, Japanese fish and scallop, and snacks from around the world such as cookies, biscuits, chips, and chocolates from Korea, Japan, Australia, and the US. There are also cold cuts and cheeses which you can enjoy with help from experts, the best wines recommended by sommeliers, seasoning products and sauces from Asian countries and other countries, healthy products with organic, gluten-free, and plant-based options, popular beauty items from Korea and Japan, mother and baby products, pet products, freshly cooked international dishes prepared by professional chefs, and freshly baked shokupan and brioche. Tops Food Hall is home to 159 exclusive brands from 25 countries, displayed in concept zones for ease of browsing.

The store goes above and beyond to fulfill dining and shopping needs with 15 top Thai and international eateries such as French and Spanish restaurant El Mercado which is known for its cheeses, cold cuts and wine, Chiang Mai-based cafe PACAMARA, French pastry Eric Kayser known for its indulgent croissants, The Chocolate Factory from Khao Yai, ROYCE' chocolate from Hokkaido, Kodawari onigiri shop, VIVI Tuscan Kitchen famous for pasta dishes and homemade pizza, Northeastern Thai restaurant Café Chilli, cold pressed juice store PASH, popular dessert brand After You, affordable and tasteful coffee shop Mikka Café, Korean snack stall Galbi X premium bakery from Hong Kong Homebake by Mx, Japan’s #1 takoyaki brand Gindaco, and noodle shop Frank Noodle.

For those who are time-strapped, more convenience is seamlessly offered here with premium services with omnichannel options, such as Personal Shopper via LINE @TopsThailand, online shopping via www.tops.co.th with free home delivery when spending 1,500 baht or more, or store pick-up with Click & Collect. Customers can also have their products delivered via partner delivery apps Grab under GrabMart and Foodpanda under Tops Food Hall.

There are also many innovative highlights such as TemJai AI Service Robot to help navigate the store and recommend special promotions of the day, energy efficient fridges using a cooling system with lower carbon footprints and energy consumption while still maintaining excellent freshness, self-checkout counters for more convenience, contactless payment via various e-payment options, and MuvMi on-demand clean energy ride sharing service via MuvMi app. Special! Customers of Tops Food Hall can enjoy free MuvMi services in Asok, Nana, Thonglor and Ekkamai areas from today to July 23, 2022.

“We are confident that the launch of Tops Food Hall Sukhumvit 39, a world-class premium food store in a standalone format, will make it a new food destination landmark in Sukhumvit, fulfilling every need of those who reside and work in the Sukhumvit area, which is a high-end neighborhood. The launch also marks a new phenomenon in the food retail industry and reaffirms our position as Thailand’s leader in food retail stores, offering another level of services and lifestyles,” said Stephane Coum.

Indulge in premium food products from around the world at Tops Food Hall Sukhumvit 39, open daily at 8AM-8PM. For more details, visit Facebook TopsThailand, Central Food Hall or LINE @TopsThailand.