Corporate News

Central The 1 Credit Card Teams Up with Central Retail (CRC) to offer ‘Central Retail x T1 Card Day Super Weekend' The Ultimate Online and In-store Shopping Experiences Will Push Total Card Spending under CRC Group to 20 Billion by Year End

03 November 2021

Bangkok, 3 November 2021 – Central The 1 Credit Card and Central Retail (CRC) join forces to unveil a new shopping experience exclusively for Central The 1 Credit Card members. Cardholders will be entitled to exclusive privileges at all channels including in-store, online as well as new sales channels. Central The 1 Credit Cardholders can enjoy a 3-day-only promotion entitled “Central Retail X T1 Card Day Super Weekend” from 5-7 November 2021. This will be one of many campaigns to promote and drive consumer spending during the festive year-end season. The company is expecting the total spending volume through Central The 1 Credit Card under CRC to reach 20 billion baht by the end of 2021.

Atis Ruchirawat, Managing Director, General Card Services Limited, which manages Central The 1 Credit Card, revealed that “Central The 1 Credit Card aims to be a true lifestyle card which caters and meets a variety of customers’ needs and lifestyles. The COVID-19 pandemic has shifted consumer’s spending behavior towards “omnichannel”, buying from a mix of channels including in-store (during non lockdown period), online as well as new sales channels like LINE Official, LINE Chat, Facebook Live, and the Personal Shopper service. As of August 2021, Central The 1 Credit Card spending volume via Central Online grew by over 160% while new sales channels also drastically grew by 420% on a Year-On-Year (YOY) basis. This shows that our promotional campaigns which were strategically designed to match changed consumer behavior are effective. Following the further easing of COVID restrictions by the Thai Government, Central The 1 Credit Card joins hands with our main partner, Central Retail (CRC) to offer special and exclusive privileges at all business unit under CRC through the mega campaign “Central Retail X T1 Card Day Super Weekend.” The 3-day ultimate shopping experience between 5-7 November 2021. The campaign offer Central The 1 Credit Cardholders with the 3-tier special deals when purchases are made through the Card at every merchant outlets and sales channels under CRC. Tier 1: Get up to 30% cash back when redeem 1,000 The 1 points and minimum purchase of 1,000 Baht per sales slip; Tier 2: up to 15% off and Tier 3: Get up to 6% additional cash-back. This special promotion can be considered as Central The1 attempt to revive “T1 Card Day” campaign, one of our signature and most popular promotion which Cardholders loved.”

Piyawan Leelasompop, Head of Corporate Marketing, Central Retail Corporation Public Company Limited (CRC) added that “This is the first time ever that Central The 1 Credit Card joins hands with Central Retail (CRC) in offering added benefits & value at every business unit under CRC through best-in-class promotions and deals covering all branches across Thailand under the campaign “Central Retail X T1 Card Day Super Weekend” for three days only from 5-7 November 2021. It is a way to say “thank you” to our customers and to also help drive sales during the festive season. Over 1 million merchandises from every business unit under CRC, covering fashion, foods, hardline etc. will take part in this campaign and available through both all available sales channels, offline and online including Central Department Store, Robinson, shops under CMG, Supersports, Central Food Hall, Tops Market, Tops Superstore, Tops Daily, Looks and Healthiful, Power Buy, OfficeMate, B2S, Thai Watsadu, Baan & Beyond, and Auto1. The promotion also covers purchases online via Central App, Tops App and all websites under CRC. We are confident that CRC’ Thailand’s leading, state-of-the-art omnichannel platform will be able to efficiently cater to various needs and shopping lifestyles of New Normal consumers, and this one-of-a-kind promotional campaign will provide our valued customers with a unique shopping experience in every channel and we expect roughly 30% increase in traffic both onsite and online.”

Atis added, “The last quarter of the year is the period when Thai consumers spend most. To help stimulate the overall economy and as a way to welcome customers back to newly-reopened stores under CRC, Central The 1 Credit Card is pleased to offer our cardmembers with BEST possible deal available. ‘Central Retail x T1 Card Day Super Weekend’ is just one of a handful campaigns we have prepared for our customers. We are also investing in new technologies like AI to ensure that we can provide a more personalized marketing campaign suitable to each Cardholder’s individual lifestyle and preferences. From all of this, we expect the total spending volume through Central The 1 Credit Card across CRC both offline and online will surpass 20 billion baht in 2021.”