Our Pride

Central Department Store, under Central Retail received the "YouTube Works Awards Thailand 2022" which aims to promote and honor outstanding advertising and creating excellent business returns. The award was given for the Best Intelligent Insight of Central Black Midnight Sale: Guilty Free Festival campaign. This achievement highlighted the campaign's best utilization of the insights from Google tools and resources to drive successful campaigns on the YouTube platform. The award was received by Khun Rvisra Chirathivat Chief Marketing Offcer, Khun Ekalak Voranartpankul Head of Marketing - Creative and Khun Phannika Vongsayan Co-Founder and Managing Director of Wolf BKK and their creative team.

Tops Thailand under Central Retail wins 1st prize in Best Brand Performance on Social Media – Supermarket at Thailand Zocial Awards 2021.

Tops Thailand reaffirms its leadership position in creating engaging real-time content on online platforms and has won the heart of netizens for two consecutive years as the winner of Best Brand Performance on Social Media - Supermarket at the 9th Thailand Zocial Awards 2021 which recognizes brands, influencers, and entertainment icons who’ve had outstanding performance on social media.

On this occasion, Mr.Julien Tessonneau, Head of Boundaryless of Central Food Retail Company Limited under Central Retail, received the award on behalf of the company on the 8th floor of centralwOrld recently.

Central Department Store under Central Retail marked worldwide recognition from its successful campaign "Central Midnight Sale" the greatest sale event in Thailand, winning Asia Pacific's top award for excellence in creative communication.

Central Department Store with WOLF BKK developed an advertisement under the concept "Shop Unfriend" and won Grand Prix Award from the Spikes Asia Award 2021, the biggest television commercial competition festival in Asia Pacific held in Singapore.

Moreover, the campaign's advertisement also won other awards such as Gold Spikes and Bronze Spikes launched in 2020.

Central Department Store 74 years with the legend of being number 1 in the hearts of Thai people Over the past 7 decades, “Central Department Store” has become a dynamic department store all the time due to its marketing in various forms, all of which are new innovations that have come to create novelty for the retail industry.

The success of Central Department Store is also reflected in the results of the latest Thailand's Most Admired Brand 2021 survey from Brand Age magazine, receiving two awards of pride:

Central Department Store was able to maintain its number 1 status, winning the “Modern Sales Channel” award Department stores and supermarkets that consumers trust and the most reliable” for the 15th consecutive year and a special award with the "Global Thai Brand Award", an award that reflects the success of global marketing This shows the determination of Central Department Store in continuous development and upgrading of services in all aspects. To deliver the best experience for our valued customers.

Awarded by: AD STARS 2020

The advertisement film "Don't Die Till that Day" from the CENTRAL MIDNIGHT SALE campaign for Central Department Store received the prestigious award at the "AD STARS 2020" event, which is an international advertisment event hosted in Busan, South Korea.

Awarded by: ARC AWARDS INTERNATIONAL 2020

Central Retail Corporation received the Bronze Award in the 'Retail Interior Design' category at the ARC AWARDS INTERNATIONAL 2020, which is an annual international awards ceremony with submissions from over 76 countries around the world

On 27 June 2020, Saigon Giai Phong newspaper held the 15th award ceremony to celebrate the "Favorite Vietnamese Brand", and Big C – a member of Central Retail in Vietnam was proud to be recognized as one of the 30 most favorite Vietnamese brands in 2020. This is an annual program held by the prestigious newspaper to honor businesses with financial capacity; investment in brand image; sustainable operations; community development advocacy and awareness of protecting the living environment. The award in 2020 was a remarkable one since businesses nationwide had to strive for operational and customer excellence while battling against the Covid-19 pandemic. The award was given to the outstanding firms across industries, including real estate (Hung Thinh Land, Him Lam, etc.), retail (Big C, Saigon Co.op, etc.), hotels & resorts (Vinpearl, Vien Dong, etc.), and tourism (Saigontourist, TST tourist, etc.).

Awarded by: Thailand Zocial Awards 2020

Tops Thailand was recognised for its performance in engaging consumers through its social media content and received the "Best Brand Performance on Social Media" award at the Thailand Zocial Awards 2020 event.