Central Retail received the Gold Award for Best Community Programme for Jing Jai Farmers’ Market Project at ‘The 13th Annual Global CSR Summit & Awards’, organized by The Pinnacle Group International, Singapore.
Jing Jai Farmers’ Market is a project that Central Retail has been working on since 2018 as part of the "Central Tham" initiative, with the goal of driving the organization towards sustainability and promoting social development and a thriving community economy. The project gives local farmers the opportunity to sell organic vegetables and well-known products of the community in the company's affiliated spaces, as well as develop their products based on direct consumer feedback, resulting in stable incomes and economic growth for the local communities. Furthermore, the project ensures various concepts from training for farmers in the areas of retail, freight management, product quality and safety standards, and avoid using plastic bags in the market.
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