Community Contribution and Product Development
We realize the importance of strengthening the community economies, building a good relationship with the community, and building business partnerships by recruiting quality local products that meet customer needs. These tactics help to promote our business competitiveness, create a positive image, as well as build confidence among all groups of stakeholders.
Creating Economic Value for The Community
We focus on developing the capabilities of the people in the community through education, skill development, equipment and infrastructure support, distribution channel developments, and marketing.
Local Product Development
Local product development strategies are focused on bringing local cultures and wisdom to be developed in a variety of ways to add value and to become more in demand by the new generation. An example is the development of eco-tourism attractions or cultural attractions.