Lao Cai, 10 September 2025 – GO! Yen Bai, one of the most modern commercial developments in Lao Cai province, has officially been inaugurated by Central Retail Vietnam in Yen Bai ward, Lao Cai province. This is the 44th member of Central Retail Vietnam’s shopping center network, developed under the multi-functional model of “Shop – Eat – Learn – Play – Sustain”, designed to meet the diverse needs of local communities and neighboring areas.

Mr. Olivier Langlet, Chief Executive Officer of Central Retail Vietnam, shared: “GO! Yen Bai represents a total investment of VND 164 billion, covering a scale of 13,000 m² with a parking area of 2,900 m². The development is designed under a multifunctional model of ‘Shop – Eat – Learn – Play – Sustain’, offering a one-stop destination for families. At its core is the GO! Hypermarket, spanning over 4,600 m² and supplying more than 40,000 essential items, operated under the pricing strategy of ‘always 5% cheaper than the lowest price.’ In addition, GO! Yen Bai brings together over 20 renowned brands such as Dookki, Jollibee, Mixue, Huong Viet Beefsteak, Funny Games, White Rabbit, among others, creating a modern shopping, dining, and entertainment space for the people of Yen Bai and surrounding areas.”

“GO! Yen Bai is not just a commercial project but also delivers tangible socio-economic value. The development has generated more than 300 direct jobs while expanding collaboration opportunities with local enterprises and suppliers. We are also proud to introduce Lao Cai’s specialties and OCOP products such as Dai Minh pomelo, Muong Khuong chili sauce, Seng Cu rice, Gioi Phien arrowroot vermicelli, and Hoang Lien apple cider vinegar into our modern distribution system, supporting local goods reach millions of consumers nationwide,” Mr. Olivier Langlet emphasised.

Speaking at the event, Mr. Trinh Xuan Truong, Secretary of the Provincial Party Committee and Chairman of the People’s Council of Lao Cai Province, remarked: “GO! Yen Bai – a modern commercial development – marks a significant milestone in the socio-economic development journey of Lao Cai province. This is the second shopping center that Central Retail has invested in Lao Cai, following the success of GO! Lao Cai. The consecutive presence of these projects reflects Central Retail’s strategic vision, strong confidence, and commitment to Lao Cai’s market, reaffirming its position as a leading and large-scale retailer committed to Vietnam’s sustainable growth.

“The opening of GO! Yen Bai not only drives consumer demand, promotes the circulation of goods, and increases service revenue but also directly creates more than 300 jobs for local people. It provides modern shopping, entertainment, and leisure facilities for residents while becoming a highlight of the urban landscape, contributing to the vibrancy, civility, and development of Yen Bai ward’s central area.”

Notably, the launch of GO! Yen Bai not only brings a comprehensive destination for the community but also opens new business opportunities for local SMEs, including Pizza Express, Vietcombank ATM, Agribank ATM, Son Hoa Taxi, and others, thereby contributing to Lao Cai’s growing trade and service sector.

At GO! Yen Bai Hypermarket, a dedicated zone has also been set up to showcase and promote regional specialties and OCOP products from across Vietnam.

On this occasion, Central Retail announced a sponsorship of more than VND 2.1 billion to build a multipurpose hall for Kien Thanh Primary & Secondary School (Quy Mong commune, Lao Cai province), supporting both academic and physical development for Lao Cai’s younger generations. This initiative is part of Central Retail’s ongoing “One Mall, One School” programme, rolled out across provinces and cities, in line with the company’s commitment to support local education and contribute towards the vision of “Better for Vietnam.”