Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format, Multi-category, omnichannel retail, and wholesale platform in Thailand, Vietnam, and Italy.
The Company is a pioneer in Omnichannel retailing in Thailand, complementing its retail store network and merchandise offerings with leading positions among store-based retailers in online traffic. Central is iconic for its excellence and customer-centric approach to retailing for more than 77 years in Thailand, unifying and supporting diverse retail brands to have a leading market position as well as covering a variety of retail categories. The Company uses “Central” (both in Thai and English) in trademarks, service marks, and tradenames in business operations under certain licensing agreements. The Company believes we have helped to drive the evolution of consumer lifestyles and shopping habits in Thailand and Vietnam by introducing new retail experiences to the customer, including department stores, specialty stores, supermarkets, mini supermarkets, hypermarkets, wholesale, and retail plaza.
Central Retail under the “New Heights, Next Growth” strategy, aimed at elevating the organisation’s capabilities and driving its next phase of growth with 5 strategic pillars:
- Reinforce Customer Focus Deepen understanding and connection with customers by strengthening The 1 Loyalty Program in both Thailand and Vietnam, which now boasts over 26 million members combined. This reaffirms Central Retail's position as the strongest loyalty platform in the region. The company also aims to expand its customer base to target young and mainstream consumers, while further penetrating B2B segments.
- Strengthen CRC Foundation Driving growth across core businesses — in both sales and profitability — while accelerating store expansion and renovation. The Company is also advancing its unified technology platform to enable a seamless omnichannel shopping experience and build the capabilities needed to scale AI integration. This, in turn, supports sustained double-digit growth in online sales. At the same time, the Company is accelerating the expansion of its Food and Mall businesses in Vietnam and introducing store formats tailored to the specific needs of target customer segments in each area.
- Expedite New Growth through the expansion of GO WHOLESALE via 5 key strategies: expanding private label products, establishing itself as a destination for the HORECA (Hotel, Restaurant, Catering) sector, leading in fresh product offerings under the “Always Fresh-Forward” concept, and developing new store concepts and fulfillment stores tailored specifically to the HORECA and food retail segments. In addition, the Company will continue to expand the Auto1 business — a one-stop automotive service and accessories center to cover high-potential locations.
- Scale Synergy Foster deeper collaboration both within and beyond the organization — with a strong focus on cross-functional work across Central Retail and Central Group businesses. This includes joint efforts to drive sales and enhance cross-business collaboration among employees to maximize operational efficiency. At the same time, the Company is optimizing retail space to better serve customer needs and improve return on investment (ROI) through Mixed-Use models and Hybrid Retail Store formats.
- Disciplined Financial Management Maintain prudent financial management to ensure maximum efficiency amid economic uncertainty. This includes cost control, prioritizing investment in high-potential businesses, adjusting investment plans to remain flexible in changing environments, and managing capital structure appropriately to preserve financial stability and deliver strong shareholder returns.
Central Retail is committed to enhancing operational efficiency across all business units while managing risks in alignment with shifting economic conditions and evolving consumer behaviors. The Company focuses on effective costs and expenses management to drive strong and sustainable growth. At the core of this approach is the integration of the CRC Care 7 philosophy across seven dimensions, sustainability is embedded in every action — driven by the belief that social and environmental responsibility is the foundation for long-term growth. With a goal of becoming a Net Zero organization by 2050, the company aims to create tangible positive impact while uplifting the quality of life for communities, employees, and customers —enabling everyone to grow stronger together.
The Company has several core competitive strengths to achieve its strategic objectives as follows:
- Leading Muti-Format Retail Platform with Retail Brands and Omnichannel Platform across Multiple Retail Categories
- Customer-Centric focus to Drive Continuous Innovation and Customer Engagement
- Diverse Ecosystem Attracts Prominent Brands for Synergies and Customer Engagement
- Success in Acquisitions and Expansion to Other Markets in Asia and Other Regions in the Past
- Capable and Experienced Management Team Comprising Professional Management from the Retail and Wholesale Industry and the Chirathivat Family
At present, the Company operates its business under various retail banners. The Company has a network of 3,822 stores (as of 30 June 2025) such as department stores, specialty stores, brandshops, wholesale, hypermarkets, supermarkets, mini supermarkets, retail plazas and health and wellness, and through online on the omnichannel platform. The Company’s business is organized into 4 business units, including:
- Food segment which focuses on a wide range of consumer products including Health & Wellness under portfolio of retail and wholesale banners for example, TOPS, TOP FOOD HALL, TOPS DAILY, TOPS CARE, and GO WHOLESALE in Thailand and Big C / GO!, Tops Market Vietnam, go!, and Lan Chi Mart in Vietnam.
- Hardline segment which consists of home decoration, home improvement, electronic products, stationery, office supplies, and e-Book under retail brands, such as Thaiwatsadu, Thaiwatsadu x BnB home, Power Buy, OfficeMate, B2S, Meb in Thailand and Nguyen Kim in Vietnam.
- Fashion segment offers apparel and accessories under retail brands such as Central Department Store, Robinson Department Store, Rinascente Department Store (Italy), Supersports, and Brandshop.
- Property segment provides rental spaces for stores under the Company as well as stores and services from external parties such as Robinson Lifestyle, Tops Plaza in Thailand and Big C / GO! in Vietnam.
The Company is operating its businesses in 3 countries: comprising of 62 provinces in Thailand, 26 provinces in Vietnam, and major cities across Italy (as of 30 June 2025).
In 2025, the Company has continuously restored and expanded new stores in 3 countries. For Thailand, the Company will open 3 stores of Thaiwatsadu, 4 stores of GO WHOLESALE, 10 stores of food format such as TOPS Supermarket and TOPS FOOD HALL. For Vietnam, we will open 2 stores of GO! mall and GO! Hypers and 2 stores of go!. Moreover, the Company has also continuously opened Specialty Stores and Brandshops in both Thailand and Vietnam.
For Renovation & Rebranding: In Thailand, the Company actively works towards the renovation of several stores of Central Department Store, Robinson Department Store, and Robinson Lifestyle. Moreover, several smaller stores are currently undergoing upgrades. For Vietnam, the Company is undergoing renovations 2 GO! mall locations at Thang Long and Dong Nai, with completion expected in 2025. In Italy, plans are underway to expand the Beauty Hall by 3,000 square meters, making it the largest Beauty Hall in Milan, with an expected opening in 2027.
As of 30 June 2025, the Company has 3.8 million square meters of net sales area and 0.8 million square meters of net leasable area, which increased by 3.7 % and 4.7% from the same period of the previous year, respectively.
The Company continues to advance its Next-Gen Omnichannel Platform to deliver an ultra-personalized shopping experience and enables a seamless integration between offline and online channels. A strong focus on deep data analytics to create a truly tailored and holistic customer journey. The platform also promotes inclusive growth for partners, positioning it as a 'Destination' for both customers and partners. Currently, the Company offers a variety of Omnichannel sales platforms to serve customers, including: 1) Digital channel (Online) such as website stores, mobile applications, and quick commerce platforms. 2) O2O Channel (Offline to Online) including Chat & Shop, sales through social media platforms such as Facebook, LINE, and TikTok, as well as Personal Shopper services, where customers receive personalized assistance in selecting products.
As of the second quarter of 2025, Online sales grew by 11% compared to the same period last year, accounting for 8% of the total sales of the Company (For the first half of year online sales grew by 13% and accounting for 8% of total sales).
Please see detail of major shareholders of the Company at https://www.centralretail.com/en/investor-relations/shareholders-information/major-shareholders
Approximately 57.8% of free float (as of 13 March 2025)
The Company has a policy to pay dividends to shareholders at the rate of not less than 40% of the net profit from the consolidated financial statements after tax deduction, the allocation of all various funds required by laws and the Company in each year, and the obligations under the financial contract (if any).
Please contact the Company’s Investor Relations department via Phone number +662 650 3600 or email: ir@central.co.th. In addition, please find IR presentations and webcasts at https://www.centralretail.com/en/investor-relations/document/presentations