Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format, multi-category, omnichannel retail and wholesale platform in Thailand and Vietnam.
The Company is a pioneer in Omnichannel retailing in Thailand, complementing its retail store network and merchandise offerings with leading positions among store-based retailers in online traffic. Central is iconic for its excellence and customer-centric approach to retailing for more than 78 years in Thailand, unifying and supporting diverse retail brands to have a leading market position as well as covering a variety of retail categories. The Company uses “Central” (both in Thai and English) in trademarks, service marks, and tradenames in business operations under certain licensing agreements. The Company believes we have helped to drive the evolution of consumer lifestyles and shopping habits in Thailand and Vietnam by introducing new retail experiences to the customer, including department stores, specialty stores, supermarkets, mini supermarkets, hypermarkets, wholesale and retail plazas.
Central Retail continues to execute its “New Heights, Next Growth” 3-year strategy. Guided by the “Innovation in Action” approach, the company aims to elevate its organisational capabilities through 3 key strategic directions:
- Uplift Customer Experience – Enhancing seamless shopping experiences by building on the continued success of Central Retail’s omnichannel platform, which has recorded steady sales growth. Central Retail continues to enhance in-store experiences through personalised service from store staff, improved store ambience, additional Self-Checkout points, joint events across business units, and expanded lifestyle spaces that drive foot traffic such as food zones, gaming zones, and champagne bars. The company is also leveraging AI to make online shopping faster and easier, from product searches to personalised promotions. At the same time, Central Retail is seamlessly connecting offline and digital experiences through services such as Personal Shopper, Chat & Shop, Click & Collect, and Reserve & Collect— ensuring a truly frictionless journey for every shopper.
- Reinvent Concepts and Merchandise – Upgrading brands and product offerings to stay relevant to evolving consumer needs. In Vietnam, Central Retail is enhancing merchandise available at GO! Hypermarkets, focusing on bakery, ready-to-eat meals, home products, and Private Label items to better meet customer demand. In Thailand, the company will increase the variety of leading fashion brands from both Thailand and across Asia, while accelerating the expansion of KIS & LOOKS Beauty Specialty Stores by adjusting store formats and pricing to make them more accessible and appealing to young and mainstream customers.
- Drive Operational Excellence – Enhancing operational efficiency and strengthening competitiveness through technologies. Central Retail is upgrading operations across multiple dimensions. The company integrates AI to enhance customer management, marketing strategies, procurement, and pricing, as well as in-store management, while improving employee productivity and agility to build an organisation that is future-ready. Central Retail has also developed the One Data Platform to unify customer data from both online and offline channels into a Single View of Customer Data, enabling a deeper understanding of customer behaviour and the ability to deliver Omnichannel Coupons that seamlessly meet consumer needs across every touchpoint. In addition, the company continues to improve system efficiency, specifically in inventory management and end-to-end logistics.
Additionally, Central Retail is committed to enhancing operational efficiency across all business units while managing risks in alignment with shifting economic conditions and evolving consumer behaviors. The Company also emphasizes disciplined financial management to drive quality sales and earnings, maintain a strong financial position, and support potential merger and acquisition (M&A) opportunities in the future.
The Company has several core competitive strengths to achieve its strategic objectives as follows:
- Leading Muti-Format Retail Platform with Retail Brands and Omnichannel Platform across Multiple Retail Categories
- Customer-Centric focus to Drive Continuous Innovation and Customer Engagement
- Diverse Ecosystem Attracts Prominent Brands for Synergies and Customer Engagement
- Success in Acquisitions and Expansion to Other Markets in Asia and Other Regions in the Past
- Capable and Experienced Management Team Comprising Professional Management from the Retail and Wholesale Industry and the Chirathivat Family
At present, the Company operates its business under various retail banners. The Company has a network of 3,834 stores (as of 30 June 2026) such as department stores, specialty stores, brandshops, wholesale, hypermarkets, supermarkets, mini supermarkets, retail plazas and health and wellness, and through online on the omnichannel platform. The Company’s business is organized into 4 business units, including:
- Food segment which focuses on a wide range of consumer products including Health & Wellness under portfolio of retail and wholesale banners for example, TOPS, TOP FOOD HALL, TOPS DAILY, TOPS CARE, and GO WHOLESALE in Thailand and Big C / GO!, Tops Market Vietnam, go!, and Lan Chi Mart in Vietnam.
- Hardline segment which consists of home decoration, home improvement, electronic products, stationery, office supplies, and e-Book under retail brands, such as Thaiwatsadu, Thaiwatsadu x BnB home, AUTO1, Power Buy, OfficeMate, B2S and Meb in Thailand.
- Fashion segment offers apparel and accessories under retail brands such as Central Department Store, Robinson Department Store, Supersports, and Brandshop.
- Property segment provides rental spaces for stores under the Company as well as stores and services from external parties such as Robinson Lifestyle, Tops Plaza in Thailand and Big C / GO! in Vietnam.
The Company is operating its businesses in 2 countries: comprising of 63 provinces in Thailand, and 26 provinces in Vietnam (as of 30 June 2026).
In the second quarter of 2026, the Company continued to expand and renovate its stores. In Thailand, new store openings included two stores of TOPS Supermarket in Riverside Plaza, Bangkok and Central Khon Kaen Campus, Khon Kaen province, 12 stores of TOPS DAILY, five stores of AUTO1, and three stores of KIS Beauty Store in Trang, Khon Kaen, and Chanthaburi provinces. In addition, the Company launched the new “LOOKS Beauty Store” under the concept “Discover Your Best LOOKS” at Robinson Lifestyle Srisamarn to support the lifestyles of modern consumers who value experience, quality, and the ease of discovering products that best suit their individual needs. In Vietnam, the Company continues the construction of one GO! mall and hypermarket at Tuyen Quang, which is scheduled to open in the second half of this year. Additionally, the Company launched new specialty stores and Brandshops in both Thailand and Vietnam, aligning with its strategic expansion plan. Under its renovation and rebranding plan, the Company continued to renovate its Central Department Stores, including Central Rama 9 and Central Bangna.
As of 30 June 2026, the Company operated a total of 3,834 stores under its retail and wholesale brands. This comprises 75 central and Robinson department stores, 89 Thaiwatsadu stores, 70 AUTO1 stores, 14 GO WHOLESALE stores, 734 TOPS Supermarket and TOPS DAILY stores, 43 GO! hypermarket stores and 16 go! stores, along with various specialty stores and Brandshops. The total net sales area reached 3,747,407 square meters (excluding the net sales area of the disposed business), which increased by 2.2% from the same period last year. Additionally, the Company had a total of 75 shopping malls in Thailand and Vietnam, with a combined net leasable area of 778,708 square meters, an increase of 0.3% from the same period last year.
The Company continues to advance its Next-Gen Omnichannel Platform to deliver an ultra-personalized shopping experience and enables a seamless integration between offline and online channels. A strong focus on deep data analytics to create a truly tailored and holistic customer journey. The platform also promotes inclusive growth for partners, positioning it as a 'Destination' for both customers and partners. Currently, the Company offers a variety of Omnichannel sales platforms to serve customers, including: 1) Digital channel (Online) such as website stores, mobile applications, and quick commerce platforms. 2) O2O Channel (Offline to Online) includes Chat & Shop, sales through social media platforms such as Facebook, LINE, and TikTok, as well as Personal Shopper services, where customers receive personalised assistance in selecting products.
As of the second quarter of 2026, Online sales grew by 24% compared to the same period last year, accounting for 11% of the total sales of the Company (For the first half of 2026, online sales grew by 22% and accounting for 10% of total sales).
Please see detail of major shareholders of the Company at https://www.centralretail.com/en/investor-relations/shareholders-information/major-shareholders
Approximately 58.01% of free float (as of 13 March 2026)
The Company has a policy to pay dividends to shareholders at the rate of not less than 40% of the net profit from the consolidated financial statements after tax deduction, the allocation of all various funds required by laws and the Company in each year, and the obligations under the financial contract (if any).
Please contact the Company’s Investor Relations department via Phone number +662 650 3600 or email: ir@central.co.th. In addition, please find IR presentations and webcasts at https://www.centralretail.com/en/investor-relations/document/presentations