Our Purpose

Central of Life

We know the world in which you live in is uniquely yours. For life is lived in different rhythms, revolves around different lifestyles and fuelled by different purposes. And in celebration of life and all its diversity, we exist to be the Central of Life that completes every need and enriches everyday with new experiences.

So we make it our mission, our conviction, our reason of being to create worlds that are central to you and central to everyone.

We believe in being one with our customers’ everyday moments, delighting them with the newest ways to discover and experience the finer things in life anytime, anywhere.

We believe in being a platform of growth for our people, connecting them to opportunities that turn ambitions into reality.

We believe in working with our partners to innovate and unlock new growth together.

At Central Retail,
Your existence and ours are aligned.
The community you’re in is where we’re at.
For your world is where we’re centrally located.

Central Retail,
Central of Life

Core Brand Pillars

Our CRC core pillars reinforce our purpose, guide our decisions and shape the DNA of our business.
They reflect the ideals we strive to live up to every day.

Conviction

We make our work matter to the people and the planet

We believe passionately that our role is to bring sustained value that impacts everyone, enriching lives and nurturing communities.

Resilience

We don’t adapt to change. We embrace it.

We believe in the power of agility.
Moving with speed and always innovating,
we’re prepared to turn every uncertainty into opportunity.

Collective Success

Success is only meaningful when our wins are your wins.

We champion a culture of collaboration where success is shared. Our stakeholders co-own our vision, and we unite diverse forces to unlock new growth together.

Commitment to Our Stakeholders

We strive to be a leading retail platform that creates innovative and enriching lifestyle experiences, paving way for individuals, businesses and communities to sustainably thrive forward together.

For customers

We enrich everyday through the creation of new lifestyles experiences, providing more ways to browse, discover and experience anytime, anywhere.

For partners

We accelerate growth, complementing strengths and expertise to grow and win together.

For employees

We advance ambitions by connecting employees to a springboard of growth, helping them realise potential and evolve their ambitions.

For shareholders

We drive value-creating growth, always innovating to capture new business opportunities.

For communities

We uplift life by bringing advancement in everywhere we go, forwarding progress that multiplies with every generation.