Our Pride

Central Retail Corporation Public Company Limited (CRC) has received the ASEAN Asset Class PLCs Award from the 2021 ASEAN CG Scorecard Project as the listed company that obtained the score at least 97.50 points. CRC is one of 76 Thai listed companies winning this award among 234 companies in ASEAN countries e.g. Thailand, Malaysia, Singapore, Philippines, Indonesia, and Vietnam.

The project is sponsored by the ASEAN Capital Market Forum (ACMF) in collaboration with capital market regulators in ASEAN jurisdictions with the aim to elevate the quality of business supervision of the listed companies in ASEAN to meet international standards. This award has proven Central Retail's potential in excellent management and recognized Central Retail as a Listed Company with good governance.

Central Retail Corporation Public Company Limited or CRC underlines its excellence as a retail leader in Asia by constantly elevating its retail business and building on its success through excellent corporate management in all aspects such as management, financial management, sustainability development, investor relations management and corporate communications management. The group was acknowledged by Asian Excellence Awards 2022, Asia’s leading award institution, which granted Central Retail for the second year the 5 prestigious awards: Asia’s Best CEO, Asia’s Best CFO, Asia’s Best CSR, Best Investor Relations Company, and Best Corporate Communications.

Central Retail is also honored to be the first and only retailer in Asia to receive 5 awards for two consecutive years.

These awards reflect Central Retail’s key accomplishments in several areas:

1. Leading for a sustainable growth: the true leader who can efficiently manage and drive the company forward in all aspects, resulting in continuous business achievements of all key growth factors, together with the responsibility towards society and environment both regionally and globally. The “Asia’s Best CEO” award was given to Mr. Yol Phokasub, Chief Executive Officer, Central Retail.
2. Leading for financial stability: the ability to create the highest advantages and stabilise the company’s financial structure through strong management and business planning, as well as budget management and productive investment plan. The “Asia’s Best CFO” award was given to Mr. Ty Chirathivat, Chief Financial Officer, Central Retail.
3. Leading sustainability and reducing inequality: the conduct of internal and external activities based on corporate governance, considering possible impacts and consequences to all involved parties as well as promoting equality and uplifting the wellbeing of employees, the communities, and society. The “Asia’s Best CSR” award was given to Central Retail Corporation Public Company Limited.
4. Forging strong investor relations: open communications with investors, complying to good governance and core principles of investor relations, strengthening confidence in the company on a regional and global scale. The “Best Investor Relations Company” award was given to Central Retail Corporation Public Company Limited.
5. Enhancing corporate branding and creative communications: effective and outstanding communications, both internal and external, coupled with functional communication strategies and planning to maintain and promote positive corporate branding on the world stage. The “Best Corporate Communications” award was given to Central Retail Corporation Public Company Limited.

Mr. Yol Phokasub, Chief Executive Officer of Central Retail said “The management team and all staff are extremely honored and proud as Central Retail received 5 Asian Excellence Awards for the second year, being the first and only retailer in Asia to receive 5 awards for two years in a row. As the leading Thai retailer, Central Retail has demonstrated its commitment to bring all-round excellence in management on a global level. I would like to express my sincere gratitude to our customers, partners, and all stakeholders for placing their trust in Central Retail, and my heartfelt appreciation to all working teams who are always ready to drive the company forward to greater success, together.”

Asian Excellence Awards 2022 is organized by Corporate Governance Asia, the leading economic and corporate governance magazine based in Hong Kong, to seek and select companies from all around Asia and award those with excellence in management and finance, consistent business growth, positive relationships with investors, creative corporate communications, and sustainability. This year marked the 12th event of Asian Excellence Awards.

“Central Retail strives to significantly grow the business in every aspect through CRC Retailligence strategy and never cease to develop its Next-Gen Omnichannel to be the best platform in Thailand, delivering clients seamless services and experiences. At the same time, we are committed to being the model organization for sustainability with our CRC Green & Sustainable Retail concept, which embeds sustainability into every step and process of business operation. We encourage the collaboration among related sectors to achieve business goals in balance with the highest standards of sustainability practices.” concluded Mr. Yol.

Central Retail Corporation Public Company Limited or CRC, represented by Head of HR Shared Services Suwanich Patmayothin, received excellent award for being organization which supported disability people for 3 consecutive years from Department of Empowerment of Persons with Disabilities.

This is one of the awards that shows Central Retail’s commitment on the disability employment. Central Retail has employed the disability 412 people as we intend to decrease inequality and leverage all employees’ skill. Central Retail will continue to do business with social-minded and promote diversity following the purpose-led to become Thailand’s first Green & Sustainable Retail, model organisation for sustainability.

Central Marketing Group (cmg), a subsidiary of Central Retail, one of the leading retail distributors in Thailand with over 40 fashion, beauty, watches, and technology brands in its portfolio, was recently feted at the Kincentric Thailand Best Employers Award and Learning Conference 2022. The company received the “Kincentric Best Employer Thailand 2022 Award” for the fourth consecutive year and the “Kincentric Best Employer Hall of Fame 2022 Award” for organisations given a Best Employer Award for three consecutive years. The awards reflect the company’s consistent commitment to never stop growing and elevating its relations with its employees through its ‘Lead the Change’ vision.

Edwin Yap Hawson, President of Central Marketing Group (cmg), said, “Winning the Kincentric Best Employer Thailand Award for the fourth consecutive year is such a huge blessing for us. Our unswerving commitment to love and serve our brands, customers and teams has proven to build our success through the years, both in terms of business growth and in being a great place to work for our employees. This year, our rallying cry of ‘Lead the Change’ has motivated us to not fear change but use it to drive us further in developing our business and our teams.”

Three key factors to driving cmg’s ‘Lead The Change’ Approach are: Brand Management Under cmg: cmg continuously seeks world-class brands and brings the latest product innovations to meet the needs of Thai consumers. Shopping behaviours of consumers today are rapidly evolving and cmg appreciates that consumers are embracing convenience and prefer flexibility when purchasing products and receiving services. In this connection, cmg is offering a more convenient and flexible payment gateway through the Atome application; a buy-now-pay-later service enabling shoppers to pay in instalments without needing a credit card.

Caring for Customers and Delivering Products and Services That Meet Their Needs: cmg continues to lead in data-driven digital marketing via its CRM T1 platform to provide customers with the latest products and exciting offers. Moreover, customers can enjoy shopping at their fingertips from Virtual Shopping Service, Dedicated e-commerce sites along with social media channels such as Facebook or Line to “Chat & Shop” connecting them with their favourite products and brands. Maximising Employee Potential and Prioritising Their Well-being: With the adoption of new technologies within the organisation, cmg provides opportunities for employees to sustainably learn and continue developing knowledge and enhancing competencies in every way necessary to keep pace with the unfolding of the digital age. cmg is committed to strengthening the skills of young talents to empower them to become effective leaders going forward. Moreover, cmg prioritises employees’ well-being to foster a positive and comfortable working environment. To this end, its I-CARE working culture actively listens to employees, provides a flexible workplace, and recognises employee dedication and performance through Best Employee Awards.

Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, represented the company in receiving a Platinum Status in AMCHAM Corporate Social Responsibility Excellence Recognition Award 2022, presented by Ambassador Robert F. Godec, U.S. Ambassador to Thailand, and Jeffrey Nygaard, AMCHAM President. Tops, The #1 food retailer in Thailand, received this award for the 12th consecutive year from the American Chamber of Commerce in Thailand (AMCHAM).

This reflects Tops’ commitment in driving sustainable business growth while elevating the quality of life for our society, community, and environment, through its Creating Shared Value philosophy which creates a long-term positive impact on food, environment, community development, and social improvement such as Jing Jai Farmers’ Market, a market that sells organic fruits and vegetables and local goods, which has been successful and well-received by both consumers and participating farmers. The project has tripled income for their families and improved the quality of life for farmers. This helps strengthen farmers nationwide as currently there are 33 locations in 29 provinces, driving the local economy and generating jobs for more than 9,696 households

Central Retail Corporation Public Company Limited or CRC, represented by Ms. Piyawan Leelasompop, Head of Corporate Marketing received the Thailand Corporate Excellence Award 2022 in Marketing Excellence, which was organized by Thailand Management Association (TMA) and Sasin Graduate Institute of Business Administration. Prime Minster Prayut Chan-o-cha took part in awarding Thailand’s leading organisations with a proven track record in management in the specified category, supporting the potential businesses that play a part in powering the sustainable growth of Thailand’s economy.

Ms. Piyawan commented, “Central Retail would like to thank the Thailand Management Association and Sasin Graduate Institute of Business Administration for choosing Central Retail for this award. It is considered another achievement that reflects our commitment to the retail industry, serving diverse consumer lifestyles and needs. Through our customer-centric strategy, we prioritise the needs our customers, understand their diversity and deliver Next-Gen Omnichannel shopping experiences that seamlessly connect products and services across online and offline channels. We also place an emphasis on social and environmental responsibility, support sustainable growth in the long-term.”

Central Retail Corporation Public Company Limited or CRC, represented by Chief People Officer Panchalee Weeratammawat, received excellent award for being a model organisation for sustainability in support disability people from The Securities And Exchange Commission, Ministry of Labour, Department of Skill Development, Department of Employment, Department of Empowerment of Persons with Disabilities, Thai Listed Companies Association and Disabilities Thailand.

This award has been proven that Central Retail’s commitment is to give an opportunity to the disability people for working with company. Beside, Central Retail has put effort in giving knowledge to develop all employees’ skill equally. Moving forward, Central Retail will continue to do business with social-minded and forward this intention to create the inclusive growth with society.

Central Retail Corporation Public Company Limited or CRC won at an international stage the Best Environmental Excellence Award from The Global CSR & ESG Awards 2022, organized by The Pinnacle Group International, Singapore. The awardees are selected from companies worldwide with excellence in environmental initiatives, whereby Central Retail was recognized and praised as a model organization for sustainability, with CRC Green & Sustainable Retail concept, the first ever in Asia.

Mr. Yol Phokasub, Chief Executive Officer of Central Retail, said, “On behalf of Central Retail, we are honored to have received this esteemed award and would like to express our gratitude towards the panel judges for recognizing our effort to drive business growth in balance with sustainability. At Central Retail, we firmly embed sustainable thinking in our culture and mindset to enable all employees in realizing business impact on people, community, society, and the world. Sustainable practices are also inspired and integrated into every working process, with a clear road map set through CRC ReNEW strategy as an operational guideline across every aspect of business to achieve the long-term sustainability goal of Net Zero in 2050. This is a commitment of Central Retail in building a promising future for the next generations as well as strengthening a sustainable and environmental-friendly retail with CRC Green & Sustainable Retail concept”.

Throughout the years of business operation, Central Retail has dedicatedly initiated and continually carried on numbers of environmental and sustainability projects. One of the extensively accomplished projects leading to receiving the Global CSR & ESG Awards 2022 is ‘Journey to Zero: A Circular System to End Food Waste’, a key project focusing on food waste management throughout its entire life cycle, beginning on Samui Island to Suratthani. A Circular Economy strategy has been adopted to promote waste segregation at source and optimizing existing resources to ensure minimal waste to landfill through recycling and upcycling. Biogas, byproduct of the composting process, is replacing LPG, reducing the cost of gas at International College of Tourism, Suratthani Rajabhat University by over 40%. Fertilizer, another byproduct from food waste, is used to support organic farming, which helps saving cost and generating income from selling vegetables and fruits under ‘Farm Chao Koh’ brand of the Samui Island community. These solutions are in line with Central Retail’s goal to reduce 30% of food waste by 2030. In 2022, the execution of Journey to Zero project has lessened over 25 tons of organic waste per year (as of August 2022). Central Retail aims to elevate the success of Journey to Zero project by continuing the model in other top tourist destinations including Chiang Mai, Phuket, Pattaya, and Bangkok, constantly pushing for positive and sustainable changes to the environment, encouraging sustainable behavior in customers and employees, and creating shared values among local member of the public and partners countrywide.

The Global CSR & ESG Awards 2022 is a highly regarded award for social activities, celebrating organizations that demonstrate innovative excellence or consistent social responsibility projects. This aligned with Central Retail’s vision to sustainably grow business in all aspects including environmental and social development projects to advocate self-reliance. “Central Retail is ready to collaborate with all sectors; staffs, stakeholders, local governmental authorities, and partners, to take care of the community and the environment, building on current sustainable projects as well as passing on this sustainability mission to future management members to create a promising future for the generations to come.” concluded Mr. Yol.

Central Retail Corporation Public Company Limited or CRC received corporate governance assessment with 5 stars level or “Excellent” for two consecutive years, getting average score 96%, while last year got average score at 94%, from Corporate Governance Report of Thai Listed Companies 2022 : CGR and Thai Institute of Directors : IOD which endorsed by Stock Exchange of Thailand : SET. In 2022, it has 750 listed companies joining this assessment and getting average score at 85% (highest score since assessment in 2001)

Furthermore, Central Retail has listed in Top Quartile of listed company having market capital more than 10,000 million baht from above assessment.

This has proven the strength in business management and the determination of Central Retail’s executives and employees in developing and constantly leveraging corporate good governance along with sustainable business’s growth. As a result, Central Retail gains all stakeholders' confidence on the ethical and transparent business management.

Congratulations, Mr. David Llamas - Chief Digital Officer, Central Retail on winning the Growth Maker Executive Of the Year Award, as part of the RESHAPE Customer Experience Awards.

The RESHAPE Customer Experience Awards is the industry’s biggest and furthest-reaching celebration and it honors the digital disruptors and changemakers pioneering A Brand New Way™ in CX, around the world, to reflect the industry’s breadth, depth and creativity.

“At Central Retail, we are proud of being a customer centric organization. We thrive to bring a better experience to our customers whether they shop with us via our website, our Apps, social networks, or any other channels throughout their journey. We now started to combine data via our customer data platform and our customer experience platform and use this to redefine our consumer journey on a continuous basis to make sure we understand consumer behaviors and trends and be able to continuously optimize our customers experience.” Mr. David said.