Awards & recognition as an industry leader
Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail, with great pride and joy, received ‘Global Best Employer Brand Awards 2022’ from the Employer Branding Institute and World HRD Congress, leading human resource organizations with a vast network of HR professionals convening to strengthen human resources practices and businesses. This award is given to an organization with excellent human resource management that creatively enhances the potential of employees and organization.
Panchalee Weeratammawat, Chief People Officer, Central Retail Corporation PCL said, "At Central Retail, we are determined to help employees develop to their full potential by inspiring a 'Digital First Culture’. We focus on improving digital learning for our employees in three countries: Thailand, Vietnam, and Italy, using modern technology so that they could work in a hybrid environment from anywhere, strengthening our organization and preparing employees with the future skill set they need to overcome challenges."
This includes employee development plans designed to respond to rapid and unexpected changes, based on the '70:20:10' principle, which entails On-the-Job Training (70%), Coaching and Mentoring (20%), and Online-Offline Training (10%). In the COVID-19 era, the company prioritizes the 'Anytime-Anywhere' method of integrated learning, which connects various learning channels, both online and offline.
Furthermore, the company also puts a lot of emphasis on employee development throughout an employee life cycle starting from providing a comprehensive onboarding program from the first day employees join the organization to management and leadership development programs for talents across organization aiming at building a winning team and making the organization a “great place to work for all.”
Central Food Retail is delighted Tops Online has been recognized as a leading eCommerce platform in Asia by winning a “Best in eCommerce” award in the supermarket/hypermarket category at the Asia eCommerce Awards 2021 in Singapore, a showcase for online retail brands in Southeast Asia.
Mr. Stephane Coum, CEO of Central Food Retail under Central Retail (CRC), noted that Tops Online’s victory with the Best in eCommerce award for supermarkets and hypermarkets at the Asia eCommerce Awards 2021 underlines the success of the business, and illustrates leadership of the online supermarket business, both in Thailand and Asia. The awards are hotly contested by eCommerce leaders from many Southeast Asian countries, and judges have carefully selected online platform leaders in the supermarket and hypermarket segments who have shown outstanding performance.
Asia eCommerce Awards 2021 in Singapore have now been held for the 4th year in succession, to reward brands which have outstanding competitive potential in various different ways. The showcase for online retail brands in Southeast Asia has 36 categories of award, for companies who have been able to keep up with every twist and turn of the market, and have maintained excellent management strategies despite the impacts of COVID-19. The award underlines the reputation of Tops Online and its goal of being number one in online supermarkets. Tops Online is fully prepared to deliver a seamless shopping experience with world class service standards. The company is also clearly outstanding in relation to competitors, with its superior range of over 20,000 product lines tailored to consumers’ needs in every department. Fresh food in particular has emphasized high quality. All of this goodness is provided on an easy-to-use and convenient Omni-Channel platform available 24 hours, and delivered within a lightning-fast delivery schedule of one hour.
“Being internationally recognized as a leading supermarket eCommerce platform and the best in Asia is source of great pride for us. It illustrates our determination and commitment with Tops Online, and that we will never stop developing our offer of products and services to be more complete in terms of excellent quality and standards. We have expanded our capabilities to 70 outlets covering 45 provinces. We will continue to ensure that Tops Online is the supermarket eCommerce platform of choice, and a number one hub for modern digital lifestyles” concluded Stephane.
Experience shopping that meets every need from an online supermarket, from today onwards on the Tops app, www.tops.co.th, or through the Personal Shopper service. Just add Tops to LINE @TopsThailand, or order through delivery app partners Grab (choose GrabMart) and Foodpanda.
CRC Sports, a subsidiary of Central Retail and Thailand's number one sporting goods distributor and retailer, recently received the prestigious award from Liverpool Football Club for the fourth consecutive year and continues to provide the best experience to Liverpool FC fans in Thailand. In 2015, CRC Sports signed a contract with THE LIVERPOOL FOOTBALL CLUB to be the licensor and distributor of Liverpool FC branded products. It is also the club’s official retailer in Thailand (Liverpool FC Official Store).
Over the past eight years, CRC Sports has enjoyed consistent business success, receiving prestigious awards for four years in various fields, including the Liverpool FC International Retail Partner of the Year 2018, Best Sales Performance Year 2019, the Reputation Excellence and Digital Leaders Year 2020. Most recently, CRC Sports was awarded The Retail Partner of the Year 2021 and Celebration of Success 2021. But most importantly, the accolades reflect very clearly, our strong commitment to delivering the best experience for Liverpool FC fans in Thailand. Thailand is now the top country in the world on Facebook for Liverpool with over 4.7 million followers and more than 732,000 followers on the @ThaiLFC Twitter account. Liverpool FC launched a comprehensive digital platform in Thailand in 2013, following up on the club’s first and hugely successful Twitter account in 2011.
Mr. Tony Morton, President of CRC Sports Co., Ltd., said, “It is great to be recognized by such a great partner as Liverpool FC for the effort that the CRC team puts into delivering the best standards. We continue to deliver sales promotion campaigns and activities exclusively for Thai Liverpool FC fans to ensure they get a degree of perfection and the best experience.”
“Another key to success is operating a sustainable business simultaneously with social responsibility, whether it's about culture, people, or the environment. We feel that both Liverpool FC and CRC Sports are both striving to be true leaders in the sports business as well as in media and public relations through transparency in our business operations, product quality in manufacturing, and the import of premium-quality licensed products, which will bring continued delight to Thai football fans.” CRC Sports Company Limited, Thailand's No. 1 sports store, is now officially open for business for sales of Liverpool FC branded products and licensed merchandise at five Liverpool Shop branches at Siam Square One, Central Rama 9, Central Festival Chiangmai, Central Festival Pattaya Beach and Central Festival Phuket, or shop online via: https://www.supersports.co.th/
Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation Plc (CRC) is recognised as ‘Best CEO in Retail Excellence’ in the Bangkok Post CEO of the Year 2021 Awards.
Under his leadership, Central Retail Corporation Plc has successfully responded to the challenges posed by the fast-changing behaviour of customers and digital disruption. He continues to grow the company internationally, including securing leadership status in Italy and becoming one of the leading retailers in Vietnam.
Central Department Store, under Central Retail, has recently won a prestigious award of ‘2021’s Asia Top Influential Brands’ Awards at the ‘2021 Asia’s CEO Summit & Award Ceremony’ which reaffirms its recognizable excellence on the global stage.
Mr. Olivier Bron, Chief Executive Officer - Central and Robinson Department Store, under Central Retail, shared “We are proud and honored to have been recognized as one of the most influential brands in the 2021 Asia’s Top Influential Brands Award, following a survey among the millennial consumers who are the biggest driving force behind Thai economy. Such prestigious recognition reflects the love and trust we have gained over the year, and it also inspires us to keep raising the bar and bringing the best shopping experience to our customers across Thailand.”
The survey for the award of “Top Influential Brands” for the year 2021 was conducted by Influential Brands (Singapore), a global organization specializing in research and survey of consumer insights across Asia with over 20 years of expertise, in collaboration with NEO Target. The survey explored consumer behaviors of Millennial generation (29 – 39 years old) from June to July 2021.
Central Retail in Vietnam was honored to receive the Certificate of Merit from the HCMC People's Committee to Central Retail’s retail channels including Big C / GO! and Tops Market for their "Excellent Contribution to the City in the prevention and control of Covid-19 pandemic” During the 4th wave, Central Retail’s retail channels have joined hands with the City government in maintaining price stability and sufficient supply of food and essentials to best meet the needs of the people
Central Retail in Vietnam was honored to receive the 2021 CSR Certificate of Recognition from The Saigon Times for its great contribution to local communities through corporate social responsibility (CSR) activities
บริษัทฯ ได้รับเลือกให้เป็นหุ้นยั่งยืน Thailand Sustainability Investment (THSI) ประจำปี 2564 จากตลาดหลักทรัพย์แห่งประเทศไทยในปีแรกที่ทำการเข้าร่วมการประเมิน แม้บริษัทจะเพิ่งเข้าตลาดหลักทรัพย์มาได้ไม่นาน ซึ่งถือเป็นการสร้างความเชื่อมั่นให้กับนักลงทุน และสะท้อนให้เห็นว่าบริษัทฯ เป็นภาคธุรกิจที่วางแนวทางและนำศักยภาพองค์กร มาร่วมสนับสนุนการแก้ไขปัญหาด้านสังคมและสิ่งแวดล้อมได้
Central Retail in Vietnam was honored to receive the Certificate of Merit from the Ministry of Agriculture and Rural Development for the “excellent achievements in promoting supply and consumption of agricultural products as well as supporting the community in the control and prevention of the Covid-19 pandemic”.
Central Retail in Vietnam was honored to receive the Certificate of Merit from the Minister of Industry and Trade for “Outstanding Achievements to Celebrate the 70th Anniversary of the Foundation of Vietnam’s Industry and Trade.”