Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail has been selected as the Most Outstanding Company in Thailand in Asiamoney Asia’s Outstanding Companies Poll 2022 - Consumer Discretionary Sector for the second year in a row. The rankings are based on votes from institutional investors and analysts of Asiamoney- leading financial magazine in Asia- which has selected companies in Thailand and across Asia. This award truly reflects Central Retail's abilities in excellent management under CRC Retailligence, emphasizing the leading position in omnichannel that consistently serve variety of customers’ need and create the best shopping experiences.
Mr. Yol Phokasub, Chief Executive Officer, and Mr. Ty Chirathivat, Chief Financial Officer, Central Retail Corporation Public Company Limited received the ‘Best CEO’ and ‘Best CFO’ 2021 award in the ‘Services’ category from the Investment Analysts Association (IAA). The awards were presented by Mr. Anutin Charnvirakul, Deputy Prime Minister of Thailand and the Ministry of Public Health on 18 July 2022. These two awards have reflected the company’s excellence in business as well as financial and investment management. Moving forward, Central Retail will continue to build trust in services of all businesses for its stakeholders, including customers, partners, employees and shareholders. With a strong commitment to drive leaping growth across its food, fashion, hardline and property business segments, Central Retail serves the lifestyles of all its customers and reinforces its position as Thailand’s leading retailer of the future.
"Supermarket of the Year" and "Omnichannel Strategy of the Year"
Business Excellence
Central Food Retail
July 2022
Central Food Retail achieves great success as it wins two regional level awards: Supermarket of the Year and Omnichannel Strategy of the Year, reaffirming its position as the ultimate supermarket and omnichannel platforms of the year
BANGKOK, July 8, 2022 - Central Food Retail under Central Retail wins two prestigious awards: Supermarket of the Year and Omnichannel Strategy of the Year at the Retail Asia Awards 2022. These prestigious awards reflect its position as the ultimate retail supermarket, with excellent physical stores and online platforms, offering a perfectly unrivalled seamless experience in Thailand, meeting the needs of every consumer in every generation at every moment.
Retail Asia is the industry magazine serving Asia's dynamic retail industry. It gives awards to recognize business excellence in various fields, highlighting businesses that are unique and outstanding. More than 110 projects from 18 countries were submitted this year, and Central Food Retail wins two prestigious awards.
Supermarket of the Year - Thailand: This award is given to recognize its constant efforts to continue improving itself as the best premium lifestyle supermarket. It is able to meet constantly evolving needs of consumers, with a strong focus on quality and freshness, while also offering a wide variety of local and imported products, presented in concept zones to differentiate and elevate the experience. Staff is well-trained and ready to offer assistance to customers in store, supported by modern innovation that further facilitates customers. This reflects its leadership as a food destination that goes beyond a supermarket - it is Central to Life and offers happiness to all.
Omnichannel Strategy of the Year - Thailand: This award is given to recognize its leadership in offering a seamless shopping experience through omnichannel platforms alongside physical stores with nationwide presence, leading the food retail industry nationwide. Customers can shop whenever, wherever, thanks to the Tops Online application, the #1 online supermarket application which offers all consumer items with more than 35,000 choices, as well as Personal Shopper service in real time, Tops Prime monthly delivery subscription, and the recently introduced Professional Picker to offer professional assistance in choosing fresh produce. These services complete the online shopping experience, giving the customers the convenience as if shopping at the store. Quick Commerce option via food delivery applications also caters to changing consumer behavior and lifestyle in the digital era.
Stephane Coum, CEO of Central Food Retail under Central Retail, said, “The core of our business is addressing the needs of our customers, alongside taking care of our employees at every level, as they drive our company’s sustainable growth. We would like to thank Retail Asia for recognizing our efforts to deliver the best experience in every aspect. These awards bring pride and motivation to our team, and they are made possible by our team’s constant determination to move forward and exceed expectations always. We are committed to delivering the best products and services to every customer. These awards reaffirm our position as the leader of food retail on both online and offline platforms, and we are the only one in Thailand to receive these prestigious awards this year. This success will further motivate us to improve our business to continue our excellence in every area, with the main goal of being Central to Life, offering happiness to everyone as the leading retailer in Thailand.”
Central Retail Becoming the World's Leading “Digital Retailer”
Corporate Excellence
Central Retail
July 2022
Bangkok: July 7th, 2022 – Central Retail Corporation Public Company Limited, or CRC, continues to drive business on a global level, constantly reinforcing its market presence as Asia’s leading retailer in pioneering innovation. The Group’s success is guaranteed by 7 prestigious awards in different aspects such as omnichannel and O2O customer experience, Central App (Retail App of the Year), and Tops market (Supermarket of the Year), from 2 international institutions: International Finance Awards and Retail Asia Awards. This demonstrates the company’s success in digital transformation to enhance the business and deliver flawless customer experience.
Being led by a vision that strives to strengthen business, Central Retail has witnessed a solid performance owing to a strong potentiality in its adaptability, proactive work approach, elevated omnichannel platform, and keen eyes for untapped opportunity with partners. The company’s entry into the luxury market corresponds well with universal trend and current consumers’ interest. Its achievement is proven by sales thriving amidst the face of challenges and uncertainties. Consequently, Mr. Yol Phokasub, Chief Executive Officer of Central Retail was recognized with Luxury Retail CEO award by International Finance, UK leading financial and business magazine, to commend accomplishments of firms and executives from various industries across Europe, Asia, and the Middle East.
Central Retail, with its CRC Retailligence strategy, has comprehensively transformed and incorporated the ‘Digital First’ mindset and culture into its operation. As an omnichannel first mover, the company truly knows the 5.0 Omni-customers and never ceases to improve its ‘Customer-Centric Omnichannel Platform’, connecting offline store with the digital platform to meet customers’ ever-changing needs. It also revamps services at all touchpoints, expands new branches, and enhances the stores to modernize offline channels, hoping to deliver a seamless shopping experience. As a result, Retail Asia, Singapore’s leading business magazine, has endorsed this organizational excellence and awarded Central Retail in 2 categories:
O2O Customer Experience of the Year: reflecting the company’s omnichannel leadership and its ambition in reaching the Next-Gen Omnichannel and being the world’s #1 Omni-Centric Retailer.
Digital Initiative of the Year: Central Retail’s blockchain-based digital currency C-Coin project was initiated to encourage employees in adopting new technology, and further developed into internal recognition award. The employees awarded with the C-Coin can use the reward to pay for products or services at participating stores under Central Group, positively inspiring a cashless environment within the firm.
From the remarkable commitment in continually enriching customer experience, subsidiaries under Central Retail have also received the other 4 major awards from Retail Asia.
Central Department Store under Central Retail, the #1 department store in Thailand, proudly received Retail App of the Year award for ‘Central App’ – an elevated shopping experience application that links physical department store with the world of digital to respond to each shopper’s lifestyle and preferences.
Tops market received Supermarket of the Year award by uplifting new store format and becoming the #1 premium lifestyle supermarket in Thailand. Quality products sourced and selected from different regions around the globe are displayed creatively to create new shopping experiences and fulfill fast-changing customers’ demands. Besides, Central Food Retail also won Omnichannel Strategy of the year award for creating the seamless shopping experiences through extensive multi-omnichannel platforms as well as physical stores, underpinning its position as leading Thai supermarket retailer acknowledged on an international stage.
Supersports under Central Retail won Sporting Goods Retailer of the Year award, emphasizing its position as a leading sporting goods retailer. It has gained the trust of leading sport brands worldwide, being the center of global brands with a variety of sporting products. Digital technology has been leveraged to transforming its services and omnichannel to reach new generation of customers, providing exercising solutions during COVID-19 pandemic, contributing to Supersports’ leaping growth.
“I would like to express my gratitude to both International Finance and Retail Asia for recognizing our effort. Winning these awards has proven our ability and commitment, which could not have happened without the collaboration from our customers and partners who always lay their trust in us, as well as our employees who have altogether helped driving the business forward. This success is built truly on our determination. As Asia’s leading Digital Retailer, we will continually develop our omnichannel platforms by focusing mainly on our customers, reshaping retail industry as well as moving forward to being the world’s leading ‘Digital Retailer’, under our compliance to corporate good governance, balancing the interests of all stakeholders as well as encouraging the community to sustainably grow with us.” Mr. Yol said.
CEO of the Year 2021: Best CEO in Retail Excellence
Corporate Excellence
Central Retail
June 2022
Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation PCL or CRC is awarded as “CEO of the Year 2021: Best CEO in Retail Excellence” from Bangkok Post, Thailand’s leading English-language daily. This award demonstrates the CEO as a powerful force in growing the company to become leading retailers across its local and International markets. Under Mr. Yol’s leadership, CRC has thrived through the COVID-19 pandemic by leveraging the omnichannel platform to serve and connect with customers anywhere, anytime - and securing the organisation’s leadership status as the No. 1 retailer in Thailand, Vietnam and Italy.
OfficeMate, a subsidiary of Central Retail Corporation, and the leading B2B e-Procurement system, has been recognized with “The Best eService Provider Award” for two consecutive years at the Thailand Top Company Awards 2022 organized by Business+ magazine in partnership with the University of the Thai Chamber of Commerce (UTCC). The award underscores its leadership as the top e-purchasing platform and most trusted B2B e-commerce by corporate customers.
Ms. Chitlada Hanvoravongchai, President of OfficeMate, a subsidiary of Central Retail, said that as a Quick Win Partner, OfficeMate stands besides all businesses and has the aim of developing a One-Stop-Service solution to meet the customers' needs. These include a full range of products, shopping channels and customer-centric service that is convenient and perfectly matched to modern organizations in the digital era. The solution enables corporate customers and purchasing organizations to save time and costs. Customer can get free delivery on the next business day for orders of at least 499 baht*.
Our solutions including:
A full range of beyond-office products covering over 100,000 business and office items including IT, furniture, factory equipment, industrial supplies, cleaning equipment, hygiene products, and others. In addition, OfficeMate’s B2B channel also provides various brands and services of Central Retail including Central, Powerbuy, B2S, CMG, Baan & Beyond and Thaiwatsadu with a total products list of more than 50,000 items.
Convenient shopping with an online platform developed to meet organizations and business customers. Recently, OfficeMate introduced "OFMBiz", B2B e-Procurement platform, that offers functions and privileges for businesses with lower purchasing costs of up to 30% and credit terms of 30-60 days**. Each company can customize its product lists, control the procurement budget in all dimensions and set up an order approval process following the company's policy. The OFMBiz e-Procurement system can be connected with the ERP (Enterprise Resource Planning) program, developed by global software companies like SAP, Oracle and Coupa.
Organizations and businesses of all sizes can apply for OFMBiz membership at no charge. OfficeMate is ready to upgrade the procurement process through e-procurement professionals who will provide members with a consultancy service and stay beside them throughout the process.
Special! Corporate customers applying between 1 May 2022 and 30 June 2022 will receive a Central Gift Voucher of up to 3,000 baht when collecting purchase orders as required within 30 days of membership application. For more information, call 1281 or go to https://bit.ly/3soGFwi
Central Retail Wins Global Best Employer Brand Awards 2022
Corporate Excellence
Central Retail
March 2022
Central Retail, with great pride and joy, received ‘Global Best Employer Brand Awards 2022’ from the Employer Branding Institute and World HRD Congress, leading human resource organizations with a vast network of HR professionals convening to strengthen human resources practices and businesses. This award is given to an organization with excellent human resource management that creatively enhances the potential of employees and organization.
Panchalee Weeratammawat, Chief People Officer, Central Retail Corporation PCL said, "At Central Retail, we are determined to help employees develop to their full potential by inspiring a 'Digital First Culture’. We focus on improving digital learning for our employees in three countries: Thailand, Vietnam, and Italy, using modern technology so that they could work in a hybrid environment from anywhere, strengthening our organization and preparing employees with the future skill set they need to overcome challenges."
This includes employee development plans designed to respond to rapid and unexpected changes, based on the '70:20:10' principle, which entails On-the-Job Training (70%), Coaching and Mentoring (20%), and Online-Offline Training (10%). In the COVID-19 era, the company prioritizes the 'Anytime-Anywhere' method of integrated learning, which connects various learning channels, both online and offline.
Furthermore, the company also puts a lot of emphasis on employee development throughout an employee life cycle starting from providing a comprehensive onboarding program from the first day employees join the organization to management and leadership development programs for talents across organization aiming at building a winning team and making the organization a “great place to work for all.”
Tops Online achieves “Best In eCommerce” award Supermarkets/hypermarkets win big at Asia eCommerce Awards 2021
Business Excellence
Central Food Retail
March 2022
Central Food Retail is delighted Tops Online has been recognized as a leading eCommerce platform in Asia by winning a “Best in eCommerce” award in the supermarket/hypermarket category at the Asia eCommerce Awards 2021 in Singapore, a showcase for online retail brands in Southeast Asia.
Mr. Stephane Coum, CEO of Central Food Retail under Central Retail (CRC), noted that Tops Online’s victory with the Best in eCommerce award for supermarkets and hypermarkets at the Asia eCommerce Awards 2021 underlines the success of the business, and illustrates leadership of the online supermarket business, both in Thailand and Asia. The awards are hotly contested by eCommerce leaders from many Southeast Asian countries, and judges have carefully selected online platform leaders in the supermarket and hypermarket segments who have shown outstanding performance.
Asia eCommerce Awards 2021 in Singapore have now been held for the 4th year in succession, to reward brands which have outstanding competitive potential in various different ways. The showcase for online retail brands in Southeast Asia has 36 categories of award, for companies who have been able to keep up with every twist and turn of the market, and have maintained excellent management strategies despite the impacts of COVID-19. The award underlines the reputation of Tops Online and its goal of being number one in online supermarkets. Tops Online is fully prepared to deliver a seamless shopping experience with world class service standards. The company is also clearly outstanding in relation to competitors, with its superior range of over 20,000 product lines tailored to consumers’ needs in every department. Fresh food in particular has emphasized high quality. All of this goodness is provided on an easy-to-use and convenient Omni-Channel platform available 24 hours, and delivered within a lightning-fast delivery schedule of one hour.
“Being internationally recognized as a leading supermarket eCommerce platform and the best in Asia is source of great pride for us. It illustrates our determination and commitment with Tops Online, and that we will never stop developing our offer of products and services to be more complete in terms of excellent quality and standards. We have expanded our capabilities to 70 outlets covering 45 provinces. We will continue to ensure that Tops Online is the supermarket eCommerce platform of choice, and a number one hub for modern digital lifestyles” concluded Stephane.
Experience shopping that meets every need from an online supermarket, from today onwards on the Tops app, www.tops.co.th, or through the Personal Shopper service. Just add Tops to LINE @TopsThailand, or order through delivery app partners Grab (choose GrabMart) and Foodpanda.
The Retail Partner of the Year 2021 and Celebration of Success 2021
Business Excellence
Central Retail
February 2022
CRC Sports, a subsidiary of Central Retail and Thailand's number one sporting goods distributor and retailer, recently received the prestigious award from Liverpool Football Club for the fourth consecutive year and continues to provide the best experience to Liverpool FC fans in Thailand. In 2015, CRC Sports signed a contract with THE LIVERPOOL FOOTBALL CLUB to be the licensor and distributor of Liverpool FC branded products. It is also the club’s official retailer in Thailand (Liverpool FC Official Store).
Over the past eight years, CRC Sports has enjoyed consistent business success, receiving prestigious awards for four years in various fields, including the Liverpool FC International Retail Partner of the Year 2018, Best Sales Performance Year 2019, the Reputation Excellence and Digital Leaders Year 2020. Most recently, CRC Sports was awarded The Retail Partner of the Year 2021 and Celebration of Success 2021. But most importantly, the accolades reflect very clearly, our strong commitment to delivering the best experience for Liverpool FC fans in Thailand. Thailand is now the top country in the world on Facebook for Liverpool with over 4.7 million followers and more than 732,000 followers on the @ThaiLFC Twitter account. Liverpool FC launched a comprehensive digital platform in Thailand in 2013, following up on the club’s first and hugely successful Twitter account in 2011.
Mr. Tony Morton, President of CRC Sports Co., Ltd., said, “It is great to be recognized by such a great partner as Liverpool FC for the effort that the CRC team puts into delivering the best standards. We continue to deliver sales promotion campaigns and activities exclusively for Thai Liverpool FC fans to ensure they get a degree of perfection and the best experience.”
“Another key to success is operating a sustainable business simultaneously with social responsibility, whether it's about culture, people, or the environment. We feel that both Liverpool FC and CRC Sports are both striving to be true leaders in the sports business as well as in media and public relations through transparency in our business operations, product quality in manufacturing, and the import of premium-quality licensed products, which will bring continued delight to Thai football fans.” CRC Sports Company Limited, Thailand's No. 1 sports store, is now officially open for business for sales of Liverpool FC branded products and licensed merchandise at five Liverpool Shop branches at Siam Square One, Central Rama 9, Central Festival Chiangmai, Central Festival Pattaya Beach and Central Festival Phuket, or shop online via: https://www.supersports.co.th/
Central Retail voted as “Best Brand with Excellent Communication” award 2021 from Bangkok Post’s readers. This honourable award reflects our excellence in marketing communication. With various type of contents, we create engagements in all target groups and every generation of customer from both online and offline platforms.This ensures our communication will truly reach our consumers.
