Message from CEO

Central Retail (CRC) is poised for another significant stride in its continuous growth journey in 2025. This progress unfolds against a backdrop of evolving global economic conditions and the ongoing rapid shifts in consumer behaviour.

At Central Retail, our unwavering commitment lies in fortifying our business capabilities and steering the organisation with strategies that prioritise exceptional experiences for our customers, partners, business allies, and all stakeholders.

This year, I have been entrusted with the position of Chief Executive Officer of Central Retail Corporation Public Company Limited, a great honour to contribute to the advancement of an organisation characterised by its substantial potential and robust ecosystem. I am dedicated to leading our efforts to be the leader in Thailand’s retail and wholesale sectors.

My firm intention is to build upon our established policies and operational framework with the CRC OMNI-Intelligence strategy, alongside elevating our retail and wholesale platform. This will enhance accessibility to our goods and services for customers across all channels, ensuring convenience at every touchpoint.

Looking ahead to the rest of 2025 and beyond, Central Retail remains steadfast in its ambition to be "Central to Life," driving sustainable growth across all dimensions. We will leverage the successes of our four core business categories – Fashion, Food, Hardline, and Property – while simultaneously enhancing our organisational structure and empowering our people through the Human-AI strategy. By embracing innovation and new technologies, we will remain agile and responsive to evolving market dynamics and challenges. Simultaneously, we are committed to pursue new business opportunities both domestically and internationally, forging collaborations with partners across sectors to strengthen all businesses under Central Retail. Our enduring principle is to conduct business sustainably, guided by ESG (Environmental, Social, and Governance) principles under our "CRC Care" business philosophy, which encompasses seven key dimensions. Our focus includes fostering SMEs, developing communities, and minimising our environmental footprint, all while upholding principles of transparent and ethical management.

I firmly believe that with our inherent strengths, a dedicated and capable team, and our drive for continuous improvement, Central Retail is well-equipped to navigate any challenges that lie ahead with confidence. On this occasion, I extend my sincere gratitude to our customers, partners, employees, and all stakeholders for their ongoing support of Central Retail. I am optimistic that together, we will move forward to achieve sustainable growth and a brighter future.