Bangkok, 26 March 2026 – TOPS, the food business under Central Retail, has partnered with the Department of Intellectual Property (DIP), Ministry of Commerce, to launch the “Discover Thai Fruits 2026 – Mango GI” campaign, marking the beginning of the Thai mango season while reinforcing support for Thai farmers. The campaign is aligned with the government’s policy under the concept of “Thailand: The Land of Tropical Fruits,” driven by the Ministry of Commerce, which aims to manage Thai fruit across the entire value chain from production and marketing to value creation to promote domestic consumption and enhance the competitiveness of Thai agricultural products in the global market in a sustainable manner. TOPS has selected five premium Mango GI varieties, reflecting the distinct local identities of key production areas in Chachoengsao and Phitsanulok, and presents them through its Own Brand strategy under “GI My Choice,” with the objective of elevating Thai fruit to premium agricultural products while clearly communicating the distinctive characteristics of each origin.

This reinforces TOPS’ role as a “GI Destination,” offering the most extensive selection of GI products in Thailand. TOPS will continue year-round mango promotions, aiming for a 20% increase in sales volume in 2026. Enjoy the Mango GI festival during peak season from now until 31 May 2026 at TOPS, TOPS FOOD HALL, TOPS DAILY, and TOPS ONLINE.

Mr. Piriya Kamoldechdecha, Head of Fresh Food of Central Food Retail under Central Retail, said “During the summer season, mango production reaches its peak in both quality and volume. Expanding distribution channels and ensuring efficient product flow management are therefore critical to maintaining price stability and generating income for farmers, in line with the potential of mango as a key economic fruit capable of creating continuous value, particularly for GI products which play an important role in elevating Thai agricultural products to higher-value markets.” According to the Department of Intellectual Property, mango is an economic fruit with strong potential in both domestic and export markets. In particular, Mango GI products generated more than THB 1,044 million in market value in 2025, reflecting the significant value-creation potential of Thai mangoes. At present, Thailand has 13 registered Mango GI products across 9 provinces, including Nam Dok Mai Si Thong Ban Haet from Khon Kaen, as well as Khiao Sawoey, Raet, and Khai Tuek from Chachoengsao.

TOPS has also continuously collaborated with local farmers in the development of GI products, enhancing product standards while contributing to stable income generation and long-term economic sustainability for local communities. For this year, TOPS has selected five high-quality Mango GI varieties that have passed rigorous selection processes, both in terms of GI registration standards and the quality criteria of its Own Brand under “GI My Choice,” which is committed to delivering high-quality products sourced from trusted origins at accessible price points. Accordingly, the “Discover Thai Fruits 2026 – Mango GI” campaign has been launched in collaboration with the Department of Intellectual Property, Ministry of Commerce to support the peak harvest season, preparing over 30,000 kilograms of Mango GI for sale, sourced directly from major production areas in Chachoengsao and Phitsanulok.

At the same time, TOPS continues to offer mangoes year-round, covering more than 17 varieties. In 2025, total sales volume exceeded 700 tons, reflecting growing consumer demand for high-quality mangoes sourced from across Thailand, particularly popular varieties such as Nam Dok Mai, Khai Tuek and Khiao Sawoey. For 2026, TOPS expects continued growth in mango consumption and plans to increase procurement from farmers, targeting a further 20% increase in sales volume, while expanding market opportunities and supporting sustainable income growth for Thai farmers.

Mr. Piriya added that during the peak mango season, TOPS has selected five Mango GI varieties under the “GI My Choice” brand from Chachoengsao and Phitsanulok, reflecting the unique identity and distinctive characteristics of each growing area, and presenting them to consumers to create sustainable value for farmers’ produce, while reinforcing TOPS’ position as a GI Destination.

The five Mango GI varieties are as follows:

1. Nam Dok Mai Phitsanulok – smooth texture, fragrant aroma, fine flesh, and elegant yellow color, representing a premium mango from the lower northern region, widely popular in both domestic and international markets
2. Nam Dok Mai Si Thong Bang Khla (Chachoengsao) – sweet and fragrant with a smooth, fine texture and golden-yellow skin. Its distinctive flavor and aroma are shaped by Bang Khla’s unique “three-water ecosystem” — fresh, brackish, and saline water — combined with standardized cultivation, earning its recognition as a consistently popular GI fruit.
3. Khai Tuek Paet Riu (Chachoengsao) – characterized by a refreshing sweet-and-sour flavor, crisp texture, distinctive aroma, large fruit size, and high vitamin C and dietary fiber content
4. Khiao Sawoey Paet Riu (Chachoengsao) – rich, nutty sweetness with a crisp, fine texture. Originating from the Nakhon Chai Si lineage, it is cultivated in the fertile Bang Pakong river basin, where optimal soil and water conditions give the fruit its distinctive characteristics, including an elongated shape, large size, and a thin, flat seed.
5. Raet Paet Riu (Chachoengsao) – sweet with slight acidity, firm texture, aromatic, suitable for both ripe and unripe consumption, and rich in vitamin C and dietary fiber and continues to gain popularity, with widespread cultivation across multiple regions.

Beyond mango, TOPS continues to expand its GI product portfolio nationwide through its network of TOPS, TOPS FOOD HALL, and TOPS DAILY. This is further strengthened by Jing Jai Farmers’ Market, bringing the total to more than 726 locations, alongside accessibility via TOPS ONLINE. This initiative empowers local farmers to enhance their product value while raising nationwide consumer awareness of Thai intellectual property. These efforts are firmly aligned with Central Retail’s '12 Missions to Sustainable Retail' under the 'Small Acts Together' concept, specifically focusing on Responsible Sourcing, ethical procurement, and ensuring fair market access for all communities."

In addition, “Discover Thai Fruits 2026 – GI Mango” also provides a platform for farmers and local communities to directly bring their premium produce to consumers. Offerings range from ready-to-eat fresh mangoes to beautifully packaged mangoes in traditional bamboo baskets, reflecting Thai identity while enhancing appeal and convenience for gifting.

The event also features highlights from THE BAKER, where GI mangoes are creatively transformed into a variety of bakery items, including Mango Coconut Puff, Mango Cream Bun, Mango Danish Cup, and Mango Tart. These creations deliver a new taste experience for consumers, while elevating the value of agricultural produce and expanding the versatility of Thai ingredients across a wider range of applications.

“High-quality agricultural products, particularly GI products, continue to demonstrate strong potential for value creation. Modern trade plays a key role in elevating standards through product selection, quality control, and value creation, while connecting producers and consumers within a structured ecosystem. The campaign “Discover Thai Fruits 2026 – Mango GI” not only celebrates Thailand’s fruit season but also reflects the development of a sustainable agricultural ecosystem in which consumers, businesses, and farmers grow together,” Mr. Piriya concluded.

Consumers can experience premium Thai mangoes at the “Discover Thai Fruits 2026 – Mango GI” campaign from now until 31 May 2026 at TOPS, TOPS FOOD HALL, TOPS DAILY, and TOPS ONLINE.

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