Business Movement

TOPS DAILY Advances Franchise Expansion through Strategic Co-Investment with Shell

TOPS DAILY, under Central Retail, continues to drive its expansion strategy through a strategic partnership with Shell. This marks the first co-investment collaboration between the two organizations to expand TOPS DAILY franchise stores within Shell service stations at high-potential locations nationwide, with the launch of the first TOPS DAILY store at Shell Kanchanaphisek in Nonthaburi.

While TOPS DAILY has already established a presence across Shell locations, this collaboration represents a significant evolution—from operational presence to strategic partnership—where both parties jointly invest to expand high-potential convenience retail spaces.

This initiative reinforces TOPS DAILY’s franchise strategy, offering a compelling investment model characterized by relatively low entry barriers, efficient operations, and strong return potential.

The launch of the TOPS DAILY franchise business reflects the company’s commitment to scaling growth through collaboration, bringing together retail expertise, financial partners, and entrepreneurs to drive sustainable expansion. The opening ceremony was attended by TOPS executives, led by Mr. Stephane Coum, Chief Executive Officer of Central Retail Food Group; Ms. Maytinee Phisutsinthop Chief Operating Officer (Small Format); Mr. Puvanart Panupintu Head of Business Development, Store Development & Asset Management; and Mrs. Thanunyaporn Tanachotwaranajtapak, Head of Operations – Small Format

Meanwhile, executives from Shell also attended the event, including Mr. Omar Sheikh, GM Mobility TH; Ms. Ornuthai Na Chiang Mai - Country Chairman; Mr. Veethara Trakulboon, NFR Supply Chain & Deployment Lead Asia; and Ms. Suwara Supreeyathitikul, Convenience Retail Manager.

By combining TOPS DAILY’s strength in curated product offerings and operational excellence with Shell’s nationwide mobility network, this partnership is set to redefine convenience retail—delivering greater accessibility, stronger location strategy, and long-term growth potential.

Currently, TOPS DAILY operates 543 stores across 22 provinces nationwide, reflecting its continued growth and broad reach across both urban and community locations.

For more information, please visit www.topsdaily.co.th, Facebook: Tops Daily, or LINE Official Account: Topsdaily_Th

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