• Offering more than 500 exclusive items available Only at LOOKS, alongside the 'Solution Bar' and a Personalized Beauty Experience through 'LOOKS Beauty Specialists' to help customers discover the right items and beauty routines that precisely meet their individual needs

Bangkok, 20 May 2026 – TOPS, the food retail business under Central Retail, invites beauty enthusiasts to step into the world of Beauty & Wellness with the launch of the new “LOOKS Beauty Store” under the concept “Discover Your Best LOOKS”. Spanning over 200 square meters at Robinson Lifestyle Srisamarn, the store highlights the “Solution Bar,” which brings together products curated for individual needs, along with close consultations from “LOOKS Beauty Specialists” who are ready to help customers discover the right items and beauty routines suited to each individual. This goes alongside a curated selection of over 5,000 Beauty & Wellness products from around the world, covering skincare, makeup, haircare, and wellness categories. This includes more than 500 exclusive items available Only at LOOKS, as well as co-created products developed in collaboration with leading global partners to provide new alternatives that precisely meet the needs of modern beauty consumers, poised to become a fully integrated "New Beauty & Wellness Destination."

Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail, said that “TOPS sees strong opportunities and rapid growth in the beauty and wellness market, and is therefore committed to building awareness and further strengthening the “LOOKS” brand to enable it to reach a wider group of consumers. In the past, LOOKS has already demonstrated its success across a variety of formats, including the Room Concept within TOPS supermarkets and the Hybrid Model, which has grown alongside TOPS DAILY; however, today, under TOPS’ business portfolio expansion strategy, the company is ready to elevate the brand to fully reach a broader target through the launch of the new “LOOKS Beauty Store,” with the branch located at Robinson Lifestyle Srisamarn, which was selected due to its high-potential location with rapid community growth, surrounded by new-generation families and working professionals with strong purchasing power and a continuous openness to new trends.

The key driving force behind LOOKS’ journey toward becoming a new destination for beauty and wellness shopping is TOPS’ strength and expertise in curating products from around the world and importing exclusive items. Alongside this, the company is creating a superior differentiation through a collaboration with COSMAX, a world-leading cosmetics manufacturer from South Korea to co-research and develop Own Brand products specifically tailored to Thai skin types and lifestyles, aiming to deliver premium beauty innovations at accessible prices, available exclusively Only at LOOKS.

Furthermore, to support sustainable long-term growth, we aim to drive LOOKS to reach consumers in every area, with plans to expand branches across all formats to a total of 100 locations nationwide by 2028, in order to help build a strong beauty ecosystem and to position this business as another key growth engine for TOPS in the future.”

The new “LOOKS Beauty Store” at Robinson Lifestyle Srisamarn has been developed under the concept “Discover Your Best LOOKS” to support the lifestyles of modern consumers who value experience, quality, and the ease of discovering products that best suit their individual needs. Within a space spanning over 200 square meters, the store stands out with its modern design featuring LOOKS’ signature pink tone, together with an open space layout that enhances the customer journey. Consumers can freely explore and try products, discover new beauty items, and mix and match products with ease, delivering a comprehensive experience tailored to both Beauty & Wellness enthusiasts and today’s Smart Beauty Consumers.

3 Highlights Taking the Beauty Experience at LOOKS to the Next Level with:

• Standout beauty finds from around the world, featuring curated beauty items from head to toe, LOOKS brings together more than 5,000 Beauty & Wellness items from around the world, including Korea, Europe, the United States, and Australia, covering skincare, makeup, haircare, and wellness items, with highlighted products including Fation, a viral brand on TikTok from Korea; Plu x Hello Kitty, the No.1 bestselling body scrub known for its soft, creamy foam similar to a body wash; hydrogel masks from Luvum, a well-known Korean brand recognised for soothing the skin and providing long-lasting hydration; along with essential beauty items such as DERMAFACTORY PDRN 4%, which helps achieve radiant glass skin at an affordable price while restoring the skin at a cellular level with salmon extract, stimulating collagen production, improving skin elasticity, and reducing wrinkles; as well as lifting masks from Lalachuu. Customers can also discover more than 500 exclusive items available Only at LOOKS, including exclusive imported products from overseas, as well as LOOKS own brand products developed through collaboration with leading global cosmetics manufacturing partner, reinforcing its commitment to establishing LOOKS as a Beauty & Wellness Destination that beauty lovers should not miss.
• A New Experience at the Solution Bar, offering a complete self-care experience Only at LOOKS, transforming the complexity of beauty shopping into a new experience that is simple and enjoyable, just by stepping into LOOKS, where customers can discover a Personalized Beauty Experience through the “Solution Bar” and “LOOKS Beauty Specialists,” who are ready to serve as personal beauty curators, helping to analyse skin concerns, recommend suitable routines and items, and update beauty trends that align with each individual’s skin personality and lifestyle, in order to transform beauty shopping into an experience that is easier, more enjoyable, and more precisely tailored to individual needs.
• Exciting Deals and Great Prices to Celebrate the New Store Opening Catering to beauty lovers at every level, simply shop at LOOKS at Robinson Lifestyle Srisamarn and receive special offers, including a free LOOKS Lucky Bag with a minimum spend of 500 baht (limited to 100 privileges per day), and for purchases of 1,000 baht, receive a free Gift Voucher with a total value of 50 baht for use at participating TOPS branches (limited to one privilege per person), with customers who spend 1,000 baht eligible to receive both offers under the specified conditions, together with additional value through special purchase deals with up to 50% discount and second item promotions at only 1 baht on participating products, available from now until 23 June 2026.

In addition, LOOKS continues to reinforce its Curated Assortment strategy alongside the ongoing development of its Own Brand, with COSMAX Inc., a globally recognized leading cosmetics manufacturer from South Korea, serving as one of its key strategic partners with a role that covers both dimensions, including the selection and importation of premium K-Beauty brands at accessible prices, all of which have been approved by the Thai Food and Drug Administration (FDA), such as Beplain, milktouch, Cell Fusion C, P.CALM, and Melixir, made available across LOOKS shelves, as well as the joint development of LOOKS own brand products based on COSMAX’s expertise in research and innovation (R&I), designed specifically to suit the skin and lifestyles of Thai consumers, with two brands currently launched, namely Dermaze, a K-derma cosmeceutical skincare line, and tonepop, a colour cosmetics line for new-generation consumers, with plans to further expand the portfolio to cover more than 1,000 items across a total of 10 brands by 2027.

“The launch of the new ‘LOOKS Beauty Store’ in this instance marks another important step in further strengthening TOPS’ Beauty & Wellness portfolio, as it moves towards becoming a New Beauty & Wellness Destination for modern consumers in the long term, while continuing to build a strong Beauty Ecosystem through curated product selection, beauty trends, and brand development in collaboration with global partners,” concluded Mr. Thanawat

Experience the new “LOOKS Beauty Store,” where everyone is invited to have fun discovering every version of themselves. Now open at Robinson Lifestyle Srisamarn. Stay updated with the latest beauty trends and must-have beauty items at Facebook: LOOKS Thailand and TikTok: LOOKS.thailand.

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