Bringing together contemporary style and cultural relevance as the brand continues to build momentum in Thailand.

BANGKOK, July 2026: FitFlop Thailand announces celebrated actress and cultural tastemaker Namtan Tipnaree as its newest Brand Ambassador for the Autumn/Winter 2026 campaign.

One of Thailand’s most recognisable entertainment personalities, Namtan brings a strong connection to a new generation of style-conscious consumers through her distinctive personal style, authenticity and cultural influence. Her appointment reflects the continued FitFlop focus on building brand relevance and deepening engagement with consumers seeking footwear that combines contemporary design with innovation-led performance.

Launching with the brand's "Nothing Feels Like FitFlop" campaign, the AW26 collection celebrates confidence, versatility and the unique relationship between style and movement. The campaign also showcases the ongoing commitment by FitFlop to create products that unite considered design, all-day wearability and biomechanical expertise.

The new collection introduces a refined edit of contemporary silhouettes designed for modern wardrobes. Created for active, fashion-conscious consumers, each style balances modern design, functional styling and signature FitFlop underfoot technology. A palette of grounding tones reflects growing demand for products that transition effortlessly between occasions, climates and lifestyles.

"We are thrilled to welcome Namtan to the FitFlop family. Her timeless elegance and natural confidence align seamlessly with our design ethos," said Penny Tang CMG Head of Footwear. "This AW26 collection and our partnership with Namtan represent a further step forward in our commitment to delivering modern, uplifting, and genuinely wearable footwear."

FitFlop Chief Commercial Officer, David Schüttenkopf added “Thailand is a vibrant market with consumers who value both style and comfort. Partnering with Namtan is a fantastic opportunity to connect with consumers through authentic style, confidence and the exceptional comfort that defines our brand.”

Bringing together one of Thailand's most influential cultural voices and the FitFlop AW26 collection, this exciting new ambassadorship reflects the brand's growing relevance among local consumers and continued momentum across the market.

The FitFlop Autumn/Winter 2026 collection will be available across Thailand in-stores and online from July 2026.

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