BANGKOK, 20 July 2026 – Central Retail Food (CRF), the leading food group under Central Retail, is driving a major expansion of its international retail ecosystem by accelerating its Global Partnership Strategy. This key commercial driver is designed to strengthen its food retail business and bring world-class international retail brands closer to Thai consumers through TOPS. By collaborating with elite global retailers, TOPS delivers exclusive products and authentic global retail experiences that differentiate its assortment and expand consumer choice. Most recently, Central Retail Food has strengthened this strategy by partnering with Casino Group to introduce MONOPRIX—one of France's most celebrated and iconic retail brands—exclusively at TOPS.

The landmark debut was officially celebrated during the grand opening ceremony of the "Discover France: From Parisian Breakfast to Elegant French Dinner" campaign at TOPS FOOD HALL, Central Park. This launch marks another major milestone in the long-term relationship between Central Retail Food and Casino Group, building upon the successful introduction of Casino-branded products. The partnership further solidifies TOPS’ exclusive "Only at TOPS" portfolio, reinforcing its position as Thailand's ultimate destination for leading international food retail brands.

Looking ahead, Central Retail Food plans to expand its global partnership network through TOPS between 2026 and 2028 by securing new strategic retail partnerships to import exclusive brands from key markets such as China, Hong Kong, Italy, and New Zealand, while further expanding existing assortments from Australia and France, reaffirming its commitment to bringing world-class shopping experiences directly to customers in Thailand without traveling abroad.

The official launch was honored and presided over by H.E. Mr. Jean-Claude Poimboeuf, Ambassador of France to Thailand, alongside Mrs. Mariko Koizumi Poimboeuf, the Ambassador's spouse; delegates from the French Embassy in Bangkok and the Department of Business France Thailand; and Mr. Jean-Boris Roux, President of the Franco-Thai Chamber of Commerce (FTCC).

Also in attendance were distinguished guests from Central Group, including Prof. Emeritus Dr. Suthiphand Chirathivat, Chairman; and Mrs. Supatra Chirathivat, Advisor – Corporate Relations and Social Affairs. Welcoming all the distinguished guests was Mr. Stephane Coum, Chief Executive Officer of Central Retail Food, joined by Central Food Retail’s executives. Representing strategic partner Casino Group was Mr. Erwan Huard, Regional Director – Middle East & Asia-Pacific of ExtenC.

Mr. Stephane Coum, Chief Executive Officer of Central Retail Food (CRF), stated, "Global Partnership has been a cornerstone of our growth strategy for nearly two decades, beginning with Waitrose from the United Kingdom. Our strategy to select these partnership brands is highly deliberate. Because Thailand is a leading hub for international tourism and diverse expatriate communities, we prioritize partnerships with top retailers from countries strongly represented here. We carefully evaluate partners based on their market leadership, premium retail alignment, robust supply chains, and proven private-label expertise. This ensures our ability to offer unique, high-quality assortments that not only cater to Thai consumers seeking global trends and expatriates looking for trusted products from home, but also international tourists who recognize and trust these world-class household names.

Today, our global partnership network spans more than 9 countries, allowing us to collaborate with over 10 world-class retail partners across 15 exclusive brands to bring internationally recognized labels and premium products directly to Thai consumers. This strategy is highly vital to our business; it strengthens our “Only at TOPS” portfolio and delivers authentic shopping experiences that customers cannot find elsewhere, creating a powerful 'reason to come' for shoppers. In 2025, our partnership-brand portfolio achieved a robust 16% sales growth, reflecting the strong and growing demand among Thai consumers for trusted international retail brands.

Beyond introducing authentic products from around the world, our partnerships create long-term business value through knowledge exchange, retail innovation, and close operational collaboration. By creating this comprehensive retail ecosystem, we not only deliver global excellence to local shoppers by importing the world's finest brands but also open new opportunities to connect premium Thai products with international retail markets through our global partner networks. The launch of MONOPRIX through TOPS, under our strategic partnership with Casino Group, marks another important milestone in expanding our global network, reinforcing Central Retail Food's role as a bridge between global retail excellence and Thai consumers."

Mr. Thanawat Jirajariyavej, Managing Director of Central Food Retail under Central Retail, added, "At TOPS, our passion is to curate the very best from leading retailers around the world, building an “Only at TOPS” portfolio that brings together exclusive brands, and authentic products customers cannot find anywhere else in Thailand. More than simply offering exclusive products, we want every visit to TOPS to inspire customers to discover new flavors, food cultures, and lifestyle experiences from around the world without traveling abroad.

Today, TOPS has exclusively imported international retailers across 15 brands, offering over 900 exclusive SKUs. This portfolio includes Waitrose and Holland & Barrett from the United Kingdom; No Brand from South Korea; FairPrice and Golden Chef from Singapore; Casino and MONOPRIX from France; Woolworths and Macro Organic from Australia and New Zealand; Pasta Rey from Italy; El Corte Inglés from Spain; and Kirkland Signature, Figmint, All in Motion, and Sun Squad from the United States. The arrival of MONOPRIX marks another important milestone in strengthening this portfolio, bringing authentic French products across key food categories to Thailand. This commitment to discovery extends beyond products through our year-round 'Discover' festivals, bringing our 'Every Day DISCOVERY' philosophy to life by making every visit to TOPS an opportunity to discover something new."

Mr. Erwan Huard, Regional Director – Middle East & Asia-Pacific of ExtenC, said, "The launch of MONOPRIX in Thailand marks an important milestone in the international expansion of one of France's most iconic retail brands and opens an exciting new chapter in our long-standing relationship with Central Retail Food. We are delighted to introduce MONOPRIX to Thai consumers exclusively through TOPS, bringing more than 60 carefully selected authentic French products across key food categories.

With a heritage spanning more than 90 years, MONOPRIX has shaped modern urban retail in France, built on the core values of quality, accessibility, and style. More than simply a retail brand, MONOPRIX embodies the essence of French 'Art de Vivre' (Art of Living) through carefully curated food products and everyday essentials that combine creativity, innovation, and premium quality. We are highly confident that these values will resonate strongly with Thai consumers, and over the coming months, we look forward to expanding the MONOPRIX assortment to offer an increasingly comprehensive selection of authentic French products across both food and non-food categories."

For over 90 years, MONOPRIX has shaped urban retail in France, seamlessly blending premium culinary taste with daily accessibility. TOPS is debuting more than 60 carefully selected premium MONOPRIX products—including classic French jams, breakfast essentials, authentic pantry staples, and chilled dairy items. Featured highlights include:

• Monoprix Galettes Bretonnes (100g): Traditional buttery biscuits from Brittany, known for their rich flavor and crisp texture.
• Monoprix Gourmet Crème Fraîche d’Isigny (200ml): Authentic French crème fraîche produced in the renowned Isigny region of Normandy, prized for its rich, velvety texture.
• Monoprix Gourmet Coquillettes (250g): A classic French pasta shape, perfect for simple comfort dishes and family meals.
• Monoprix Bio Boulgour (500g): Premium organic bulgur wheat, rich in fiber and nutrients, catering to health-conscious consumers.
• Monoprix Gourmet Saint-Félicien Soft & Creamy Cheese (180g): A premium, delicate French soft cheese representing the rich heritage of French cheesemaking.
• Monoprix Smoked Bacon Allumettes de Lardons Fumées (100g): Ready-to-cook smoked bacon strips, an essential ingredient in classic French culinary recipes.

Discover a new shopping experience with MONOPRIX, the iconic French retail brand, now available exclusively at participating TOPS and TOPS FOOD HALL stores, as well as via TOPS ONLINE and TOPS Personal Shopper. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official: @TOPSThailand

#CentralFoodRetail #MONOPRIX

#EveryDayDISCOVERY