Celebrating its 4th consecutive year of success at the Thailand Influencer Awards, Dyson Thailand has won the Best Consumer Electronic Influencer Campaign award for the Dyson Airwrap Co-anda2x Launch campaign.

The campaign stood out through its Strategic Creator Ecosystem, strategically engaging influencers across the entire consumer journey, from building awareness and generating pre-launch buzz to strengthening consumer confidence through product reviews and real-life experiences.

Working with 43 lifestyle influencers, the campaign delivered:

✨ 92+ content pieces

✨ 6+ million people reached

✨ 180% of engagement target achieved

✨ 140% of sales target achieved

✨ 94% value uplift in the Airwrap product category within just one month

This achievement reflects how Dyson brought its brand promise, “Only Dyson works like a Dyson,” to life by highlighting its distinctive product features and proprietary technology, creating consumer interest, differentiation, and measurable business impact. 🎉

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