GO WHOLESALE - The food wholesale center always fresh-forward for food professionals, operated by Central Food Wholesale Ltd. under Central Retail - has partnered with the Ministry of Social Development and Human Security (MSDHS) to advance the “Community Market for Local People” initiative in Udon Thani. Reinforcing its commitment to society and sustainability, the company is hosting “Community Market: Creating Careers and Income for Seniors,” offering seniors and vulnerable groups free retail space to sell their products at GO WHOLESALE’s Udon Thani from November 2-8, 2026. This initiative directly aligns with the MSDHS policy to elevate the quality of life for the elderly and stimulate grassroots economies. Additionally, the branch is offering complimentary public parking as a dedicated transit hub for the International Horticultural Expo from November 1, 2026, to March 14, 2027—driving robust store footfall and commercial vitality well into the new year.

At the event, GO WHOLESALE executives, led by Mr. Ricardo Boarotto, Chief Executive Officer of Central Food Wholesale, welcomed Mr. Nikorn Soemklang, Minister of Social Development and Human Security (MSDHS), and the ministry’s senior delegation to the opening ceremony of the “Community Market: Creating Careers and Income for Seniors.” Held from November 2–8, 2026, at GO WHOLESALE Udon Thani, the market features 20 booths showcasing goods from local seniors and vulnerable groups across Udon Thani, Khon Kaen, and Nong Khai. Key participating organizations include district-level Centers for Quality of Life Development and Vocational Training for the Elderly, the Udon Thani Association of Persons with Disabilities, the Udon Thani Association of the Blind, and provincial Centers for Empowerment and Vocational Development for Persons with Disabilities from Khon Kaen and Nong Khai. Offerings span an array of community-made products, including handicrafts, apparel, daily essentials, local goods, and ready-to-eat or packaged foods.

The “Community Market: Creating Careers and Income for Seniors” initiative is a collaborative effort between GO WHOLESALE and the Ministry of Social Development and Human Security (MSDHS), driven by the Department of Older Persons, designed to unlock commercial opportunities for senior citizens and vulnerable groups as Thailand transitions into a super-aged society. According to September 2026 data from the Department of Older Persons, Thailand’s senior population reached 14,530,607, representing 22.46% of the country’s total populace, with Thailand projected to officially enter a super-aged society by 2033. This demographic transition poses significant economic and social implications, notably driving up the old-age dependency ratio.

To address this challenge, MSDHS curates and prepares qualified vendors, ensuring product quality and market readiness. GO WHOLESALE contributes prime retail space and foot traffic free of charge, giving community entrepreneurs direct consumer access and real-world market testing. Following this initial rollout, the initiative will expand to other capable GO WHOLESALE branches across the country.

The initiative aligns with Central Retail’s “CRC Care” business philosophy, particularly its “Care for the Community” pillar, which focuses on improving quality of life and reducing inequality. Through the concept of “Creating Shared Value,” the company applies its business capabilities to help communities expand their knowledge, improve products, and build sustainable income-generating channels.

Running in conjunction with the Udon Thani International Horticultural Expo 2026 at the Nong Dae Wetlands, GO WHOLESALE Udon Thani has designated its parking lot as a complimentary park-and-ride facility. In coordination with provincial authorities, shuttle bus services connect visitors directly from the branch to the expo grounds from November 1, 2026, through March 14, 2027.

This initiative positions the branch as a key transit and check-in destination, driving sustained foot traffic throughout the day while encouraging expo-goers to shop in-store and support vendors at the Community Market for Local People. Over its 134-day run, the International Horticultural Expo targets 3.6 million visitors and is projected to inject over THB 20 billion in economic circulation across Udon Thani province.

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