Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
“Tops” wins a Platinum Status in the “AMCHAM CSR EXCELLENCE AWARDS” for the 12th consecutive year
Business Excellence
Central Food Retail
Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, represented the company in receiving a Platinum Status in AMCHAM Corporate Social Responsibility Excellence Recognition Award 2022, presented by Ambassador Robert F. Godec, U.S. Ambassador to Thailand, and Jeffrey Nygaard, AMCHAM President. Tops, The #1 food retailer in Thailand, received this award for the 12th consecutive year from the American Chamber of Commerce in Thailand (AMCHAM).
This reflects Tops’ commitment in driving sustainable business growth while elevating the quality of life for our society, community, and environment, through its Creating Shared Value philosophy which creates a long-term positive impact on food, environment, community development, and social improvement such as Jing Jai Farmers’ Market, a market that sells organic fruits and vegetables and local goods, which has been successful and well-received by both consumers and participating farmers. The project has tripled income for their families and improved the quality of life for farmers. This helps strengthen farmers nationwide as currently there are 33 locations in 29 provinces, driving the local economy and generating jobs for more than 9,696 households
Thailand Corporate Excellence Award 2022 in Marketing Excellence
Marketing and Branding Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC, represented by Ms. Piyawan Leelasompop, Head of Corporate Marketing received the Thailand Corporate Excellence Award 2022 in Marketing Excellence, which was organized by Thailand Management Association (TMA) and Sasin Graduate Institute of Business Administration. Prime Minster Prayut Chan-o-cha took part in awarding Thailand’s leading organisations with a proven track record in management in the specified category, supporting the potential businesses that play a part in powering the sustainable growth of Thailand’s economy.
Ms. Piyawan commented, “Central Retail would like to thank the Thailand Management Association and Sasin Graduate Institute of Business Administration for choosing Central Retail for this award. It is considered another achievement that reflects our commitment to the retail industry, serving diverse consumer lifestyles and needs. Through our customer-centric strategy, we prioritise the needs our customers, understand their diversity and deliver Next-Gen Omnichannel shopping experiences that seamlessly connect products and services across online and offline channels. We also place an emphasis on social and environmental responsibility, support sustainable growth in the long-term.”
Excellent Award for being a model organisation for sustainability in support disability people
People Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC, represented by Chief People Officer Panchalee Weeratammawat, received excellent award for being a model organisation for sustainability in support disability people from The Securities And Exchange Commission, Ministry of Labour, Department of Skill Development, Department of Employment, Department of Empowerment of Persons with Disabilities, Thai Listed Companies Association and Disabilities Thailand.
This award has been proven that Central Retail’s commitment is to give an opportunity to the disability people for working with company. Beside, Central Retail has put effort in giving knowledge to develop all employees’ skill equally. Moving forward, Central Retail will continue to do business with social-minded and forward this intention to create the inclusive growth with society.
Central Retail Won the Esteemed Global CSR & ESG 2022 Awards
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC won at an international stage the Best Environmental Excellence Award from The Global CSR & ESG Awards 2022, organized by The Pinnacle Group International, Singapore. The awardees are selected from companies worldwide with excellence in environmental initiatives, whereby Central Retail was recognized and praised as a model organization for sustainability, with CRC Green & Sustainable Retail concept, the first ever in Asia.
Mr. Yol Phokasub, Chief Executive Officer of Central Retail, said, “On behalf of Central Retail, we are honored to have received this esteemed award and would like to express our gratitude towards the panel judges for recognizing our effort to drive business growth in balance with sustainability. At Central Retail, we firmly embed sustainable thinking in our culture and mindset to enable all employees in realizing business impact on people, community, society, and the world. Sustainable practices are also inspired and integrated into every working process, with a clear road map set through CRC ReNEW strategy as an operational guideline across every aspect of business to achieve the long-term sustainability goal of Net Zero in 2050. This is a commitment of Central Retail in building a promising future for the next generations as well as strengthening a sustainable and environmental-friendly retail with CRC Green & Sustainable Retail concept”.
Throughout the years of business operation, Central Retail has dedicatedly initiated and continually carried on numbers of environmental and sustainability projects. One of the extensively accomplished projects leading to receiving the Global CSR & ESG Awards 2022 is ‘Journey to Zero: A Circular System to End Food Waste’, a key project focusing on food waste management throughout its entire life cycle, beginning on Samui Island to Suratthani. A Circular Economy strategy has been adopted to promote waste segregation at source and optimizing existing resources to ensure minimal waste to landfill through recycling and upcycling. Biogas, byproduct of the composting process, is replacing LPG, reducing the cost of gas at International College of Tourism, Suratthani Rajabhat University by over 40%. Fertilizer, another byproduct from food waste, is used to support organic farming, which helps saving cost and generating income from selling vegetables and fruits under ‘Farm Chao Koh’ brand of the Samui Island community. These solutions are in line with Central Retail’s goal to reduce 30% of food waste by 2030. In 2022, the execution of Journey to Zero project has lessened over 25 tons of organic waste per year (as of August 2022). Central Retail aims to elevate the success of Journey to Zero project by continuing the model in other top tourist destinations including Chiang Mai, Phuket, Pattaya, and Bangkok, constantly pushing for positive and sustainable changes to the environment, encouraging sustainable behavior in customers and employees, and creating shared values among local member of the public and partners countrywide.
The Global CSR & ESG Awards 2022 is a highly regarded award for social activities, celebrating organizations that demonstrate innovative excellence or consistent social responsibility projects. This aligned with Central Retail’s vision to sustainably grow business in all aspects including environmental and social development projects to advocate self-reliance. “Central Retail is ready to collaborate with all sectors; staffs, stakeholders, local governmental authorities, and partners, to take care of the community and the environment, building on current sustainable projects as well as passing on this sustainability mission to future management members to create a promising future for the generations to come.” concluded Mr. Yol.
Central Retail received corporate governance assessment with 5 stars level or “Excellent” for two consecutive years
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC received corporate governance assessment with 5 stars level or “Excellent” for two consecutive years, getting average score 96%, while last year got average score at 94%, from Corporate Governance Report of Thai Listed Companies 2022 : CGR and Thai Institute of Directors : IOD which endorsed by Stock Exchange of Thailand : SET. In 2022, it has 750 listed companies joining this assessment and getting average score at 85% (highest score since assessment in 2001)
Furthermore, Central Retail has listed in Top Quartile of listed company having market capital more than 10,000 million baht from above assessment.
This has proven the strength in business management and the determination of Central Retail’s executives and employees in developing and constantly leveraging corporate good governance along with sustainable business’s growth. As a result, Central Retail gains all stakeholders' confidence on the ethical and transparent business management.
Outstanding Investor Relations Awards
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC, represented by the Head of Investor Relations Rangsirach Pornsutee, received “Outstanding Investor Relations Awards” From Stock Exchange of Thailand and Money & Banking magazine in SET Awards 2022 ceremony. This award has proven the success of investor relations management of Central Retail as listed company and also reflected the company’s strength in a good relationship with all investors and stakeholders through constant communication, information providing and sincerely support. As the result, Central Retail has granted the reliability as Thailand’s leading retailer who continues to grow together with all investors.
The Growth Maker Executive Of the Year Award
Corporate Excellence
Central Retail
Congratulations, Mr. David Llamas - Chief Digital Officer, Central Retail on winning the Growth Maker Executive Of the Year Award, as part of the RESHAPE Customer Experience Awards.
The RESHAPE Customer Experience Awards is the industry’s biggest and furthest-reaching celebration and it honors the digital disruptors and changemakers pioneering A Brand New Way™ in CX, around the world, to reflect the industry’s breadth, depth and creativity.
“At Central Retail, we are proud of being a customer centric organization. We thrive to bring a better experience to our customers whether they shop with us via our website, our Apps, social networks, or any other channels throughout their journey. We now started to combine data via our customer data platform and our customer experience platform and use this to redefine our consumer journey on a continuous basis to make sure we understand consumer behaviors and trends and be able to continuously optimize our customers experience.” Mr. David said.
"The Most Outstanding Company" and won "Corporate Excellence Award"
Corporate Excellence
Central Retail
Central Retail won two major global awards of business excellence; being voted #1 in Asia’s Outstanding Companies Poll 2022, organized by Asiamoney, a leading financial publication, in the group of The Most Outstanding Company in Consumer Discretionary category, for the second consecutive year, and winning the Corporate Excellence Award from Asia Pacific Enterprise Awards 2022 (APEA) Regional Edition, a forum for global competition.
These awards illustrate Central Retail’s potential of strong and efficient management and solid performance, recognized by leading international institutions, solidifying its positioning as a retail leader of the future. Central Retail also remains committed to CRC Green and Sustainable Retail concept for sustainable growth alongside surrounding society.
Central Retail has been selected as a Thailand Sustainability Investment (THSI) stock for two consecutive years, reflecting its success as a sustainable retailer
Corporate Excellence
Central Retail
Central Retail has been selected as a Thailand Sustainability Investment (THSI) stock for two consecutive years, reflecting its success as a sustainable retailer
Central Retail Corporation Public Company Limited (CRC) continues to drive its organization towards sustainability in environment management and responsibility towards society, community, and stakeholders in every aspect. It is committed to become the first “Green & Sustainable Retail” in Thailand under the CRC ReNEW strategy which is firmly rooted in tangible sustainability in every process to achieve its long-term and short-term sustainability goals. The company’s success is recognized as Central Retail has been selected as a Thailand Sustainability Investment (THSI) stock in 2022 for two consecutive years by the Stock Exchange of Thailand.
Central Retail will continue its sustainability mission in order to achieve its goals, including the short-term goal to reduce its greenhouse gas emissions by 30% within 2030, generating 5.4 billion baht of yearly income for communities, making all packaging 100% environment friendly and managing waste and reducing food waste by 30%, as well as the long-term goal for 2050 to achieve Net Zero. At the same time, Central Retail strives to build sustainability with a positive impact and embed sustainable mindset and culture among its employees to encourage collaboration, shared vision, and tangible results, contributing to positive impact in the long term and reaffirming its position as a role model organization in sustainability.
Central Department Store wins Best Intelligent Insight at YouTube Works Awards Thailand 2022 for 'Central Black Midnight Sale: Guilty-Free Festival' campaign.
Marketing and Branding Excellence
Central Department Store
Central Department Store, under Central Retail received the "YouTube Works Awards Thailand 2022" which aims to promote and honor outstanding advertising and creating excellent business returns. The award was given for the Best Intelligent Insight of Central Black Midnight Sale: Guilty Free Festival campaign. This achievement highlighted the campaign's best utilization of the insights from Google tools and resources to drive successful campaigns on the YouTube platform. The award was received by Khun Rvisra Chirathivat Chief Marketing Offcer, Khun Ekalak Voranartpankul Head of Marketing - Creative and Khun Phannika Vongsayan Co-Founder and Managing Director of Wolf BKK and their creative team.
3rd Prize Winner for Best Retail Store & Shopping Mall
Business Excellence
OfficeMate
OfficeMate Plus+ awarded “3rd Prize Winner” for Best Retail Store & Shopping Mall Influencer Campaign from Thailand Influencer Awards 2022