Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail has been named the winner in Asia’s Outstanding Companies Poll 2021 under the category of Consumer Discretionary in Thailand by Asiamoney, a leading financial publication. The rankings are based on votes from over 1,000 institutional investors and analysts of Asiamoney which has selected companies in Thailand and across Asia.
Yol Phokasub, Chief Executive Officer of Central Retail Corporation PCL commented “We are truly delighted to be selected in Asia’s Outstanding Companies Poll 2021, by Asiamoney which investors and analysts took part in the voting process. By receiving this award, it has proven the acceptance and confidence of investors toward Central Retail, who demonstrates excellence in management, uplifts new innovations to embrace the uncertainties, such as the current pandemic of COVID-19 that deteriorates over time. Central Retail was able to overcome by adapting with adjustments to our digital strategies and offering products and services that match the consumer’s lifestyle. As a result, Central Retail is known for its completely conceived omnichannel platforms in Thailand. This award is another milestone for Central Retail to strengthen our business force forward in a sustainable way.”
“We would like to express our gratitude to our customers, investors, suppliers and partners for their continued support, which is a key motivator for Central Retail to continue growing its business and becoming the leading retailer and service provider on a global scale. With excellent business strategies, financial management, and flexible investment plan, the company efficiently boosts investor’s confidence and all stakeholders. Central Retail adheres to the principles of sustainable business operations under good corporate governance, as well as a continuous commitment to society and the environment. This award truly shows Central Retail's achievements and abilities in management, effective and transparent communication with investor communities and gaining trust from all sectors.” Yol concluded.
Central Retail has once again announced its success with 2 honorable regional awards, namely the Asia’s Best Employer Brand Awards 2021, the award that celebrates the excellence of human resource and the 2021 IDC Future Enterprise Awards Thailand-the greatest innovation award throughout the Asia-Pacific region.
The category of “Best Employer Award” under the Asia’s Best Employer Brand Awards 2021 by the Employer Branding Institute, a leading human resource organization from India, is the award that selects outstanding organizations with prominent management throughout 38 countries across Asia.
The category of “Best in Future of Work” under the 2021 IDC Future Enterprise Awards Thailand by The Future Enterprise Award Singapore, a renowned global provider of market intelligence and advisory services, is the award that recognizes innovative organizations or projects that showcase forefront initiatives known as one of the largest innovation awards throughout the Asia-Pacific region. Central Retail was honorably awarded under the invention of the C-Coin Application-based on blockchain technology, a reward management tool that establishes stronger employee engagement as well as promoting cooperation among employees willingly and voluntarily within the organization. The application consists of a C-Coin Wallet and a digital currency that can be used as a substitute for cash for restaurants, products, and services partners under Central Retail. The digital currency is given to employees as a reward for their hard work or their generosity in the workplace. Apart from this, there is an attendance check-in that matches the new normal working lifestyle.
Q Modern Trade Award & Organic Standardized Supermarket Award
Business Excellence
Central Food Retail
Central Food Retail under Central Retail receives two Awards of Excellence in Agricultural Commodity and Food Standards 2021 from the National Bureau of Agricultural Commodity and Food Standards, Ministry of Agriculture and Cooperatives, on the occasion of the Bureau’s 19th anniversary. The two awards are a Q Modern Trade Award for the 10th consecutive year, and an Organic Standardized Supermarket Award, covering Tops, Central Food Hall, and Fresh Food Distribution Center, for the 4th consecutive year. These two awards reflect Central Food Retail’s commitment and focus on quality of its agricultural products and its standardized stores to offer the best to its consumers.
Best Retail Franchise
Business Excellence
OfficeMate
OfficeMate Plus+, a subsidiary of Central Retail Corporation, and the first convenience store for B2B customers in Thailand, has received the title of "Best Retail Franchise" at the Thailand Franchise Awards 2021, a guarantee of the excellence of OfficeMate Plus+. Organized by the Department of Business Development under the Ministry of Commerce, the award recognizes OfficeMate Plus+ for its outstanding achievement. In addition to being a popular brand offering quality products, the award-winning retailer has a good corporate image, a standardized business management system, and truly meets the operational goals of enterprise.
The Safety Committee Award
Business Excellence
Robinson Lifestyle
"Robinson Lifestyle is the Shopping Mall in Central Retail Group, won the safety committee award as the outstanding model company in safety, occupational health, and work environment in the year 2021 (safety committee) of 19 stores from the Department of Labor Protection and Welfare. Ministry of Labor.
Throughout years, Robinson Lifestyle is a shopping mall, emphasizes to build the greatest work safety standard for gaining confidence among our employees, partners, and customers who are our service users."
All-Asia Executive Team
Corporate Excellence
Central Retail
Central Retail Corporation PCL has been honored to achieve 3 prestigious awards in 3 categories of Best CEO, Best CFO and Best IR Program by Institutional Investor’s 2021 All-Asia Executive Team rankings, in the Consumer Discretionary sector, Sell Side. Institutional Investor is the US-based a leading research and international publisher, focused primarily on international finance. Central Retail won recognition as a top listed company in all 3 categories against the Rest of Asia (ex Japan-China).
Best Brand Performance on Social Media
Marketing and Branding Excellence
Central Food Retail
Tops Thailand under Central Retail wins 1st prize in Best Brand Performance on Social Media – Supermarket at Thailand Zocial Awards 2021.
Tops Thailand reaffirms its leadership position in creating engaging real-time content on online platforms and has won the heart of netizens for two consecutive years as the winner of Best Brand Performance on Social Media - Supermarket at the 9th Thailand Zocial Awards 2021 which recognizes brands, influencers, and entertainment icons who’ve had outstanding performance on social media.
On this occasion, Mr.Julien Tessonneau, Head of Boundaryless of Central Food Retail Company Limited under Central Retail, received the award on behalf of the company on the 8th floor of centralwOrld recently.
Certificate of Recognition
Business Excellence
Central Retail Vietnam
April 2021, Certificate of Recognition from Thai Nguyen authorities to acknowledge the company's contribution to the provincial socio-economic development – received at the VIP's Opening Ceremony of GO! Thai Nguyen Mall.
Top 8 Stores to Visit
Business Excellence
Central Food Retail
Central Food Hall under Central Retail is "Top 8 stores to visit worldwide most favourite stores by Retail Analysis from IGD" for bringing innovative foodservice offerings and allowing customers to purchase fresh food for in-store dining or take away.
Designed for a superior experience for all senses with a shop-in-shop concept and modern décor. There are two food zones, which offer a variety of cuisines to choose from; CENTRAL EATERY with a wide range of international dishes served to the table and C-Flavour, a unique destination for street food fanatics. The new store also includes The Baker, deliciously crafting bakeries and pastries fresh from scratch on the premise using premium unbleached Bavarian flour just like in Europe. In addition, there’s the Fishmonger, inspired by the famous Billingsgate Market in London and James the Butcher, which caters to all customers’ meaty requests.
The beauty zone, Looks, features a curated range of the top Korean and Asian beauty products, as well as Healthiful, the destination for health and wellness with a complete range of better choice products for a healthier you.
Spikes Asia Awards
Marketing and Branding Excellence
Central Department Store
Central Department Store under Central Retail marked worldwide recognition from its successful campaign "Central Midnight Sale" the greatest sale event in Thailand, winning Asia Pacific's top award for excellence in creative communication.
Central Department Store with WOLF BKK developed an advertisement under the concept "Shop Unfriend" and won Grand Prix Award from the Spikes Asia Award 2021, the biggest television commercial competition festival in Asia Pacific held in Singapore.
Moreover, the campaign's advertisement also won other awards such as Gold Spikes and Bronze Spikes launched in 2020.
Global Thai Brand Award & Most Trusted Modern Sales Channel Retail Store in Thailand
Marketing and Branding Excellence
Central Department Store
Central Department Store 74 years with the legend of being number 1 in the hearts of Thai people Over the past 7 decades, “Central Department Store” has become a dynamic department store all the time due to its marketing in various forms, all of which are new innovations that have come to create novelty for the retail industry.
The success of Central Department Store is also reflected in the results of the latest Thailand's Most Admired Brand 2021 survey from Brand Age magazine, receiving two awards of pride:
Central Department Store was able to maintain its number 1 status, winning the “Modern Sales Channel” award Department stores and supermarkets that consumers trust and the most reliable” for the 15th consecutive year and a special award with the "Global Thai Brand Award", an award that reflects the success of global marketing This shows the determination of Central Department Store in continuous development and upgrading of services in all aspects. To deliver the best experience for our valued customers.