Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail Becoming the World's Leading “Digital Retailer”
Corporate Excellence
Central Retail
July 2022
Bangkok: July 7th, 2022 – Central Retail Corporation Public Company Limited, or CRC, continues to drive business on a global level, constantly reinforcing its market presence as Asia’s leading retailer in pioneering innovation. The Group’s success is guaranteed by 7 prestigious awards in different aspects such as omnichannel and O2O customer experience, Central App (Retail App of the Year), and Tops market (Supermarket of the Year), from 2 international institutions: International Finance Awards and Retail Asia Awards. This demonstrates the company’s success in digital transformation to enhance the business and deliver flawless customer experience.
Being led by a vision that strives to strengthen business, Central Retail has witnessed a solid performance owing to a strong potentiality in its adaptability, proactive work approach, elevated omnichannel platform, and keen eyes for untapped opportunity with partners. The company’s entry into the luxury market corresponds well with universal trend and current consumers’ interest. Its achievement is proven by sales thriving amidst the face of challenges and uncertainties. Consequently, Mr. Yol Phokasub, Chief Executive Officer of Central Retail was recognized with Luxury Retail CEO award by International Finance, UK leading financial and business magazine, to commend accomplishments of firms and executives from various industries across Europe, Asia, and the Middle East.
Central Retail, with its CRC Retailligence strategy, has comprehensively transformed and incorporated the ‘Digital First’ mindset and culture into its operation. As an omnichannel first mover, the company truly knows the 5.0 Omni-customers and never ceases to improve its ‘Customer-Centric Omnichannel Platform’, connecting offline store with the digital platform to meet customers’ ever-changing needs. It also revamps services at all touchpoints, expands new branches, and enhances the stores to modernize offline channels, hoping to deliver a seamless shopping experience. As a result, Retail Asia, Singapore’s leading business magazine, has endorsed this organizational excellence and awarded Central Retail in 2 categories:
O2O Customer Experience of the Year: reflecting the company’s omnichannel leadership and its ambition in reaching the Next-Gen Omnichannel and being the world’s #1 Omni-Centric Retailer.
Digital Initiative of the Year: Central Retail’s blockchain-based digital currency C-Coin project was initiated to encourage employees in adopting new technology, and further developed into internal recognition award. The employees awarded with the C-Coin can use the reward to pay for products or services at participating stores under Central Group, positively inspiring a cashless environment within the firm.
From the remarkable commitment in continually enriching customer experience, subsidiaries under Central Retail have also received the other 4 major awards from Retail Asia.
Central Department Store under Central Retail, the #1 department store in Thailand, proudly received Retail App of the Year award for ‘Central App’ – an elevated shopping experience application that links physical department store with the world of digital to respond to each shopper’s lifestyle and preferences.
Tops market received Supermarket of the Year award by uplifting new store format and becoming the #1 premium lifestyle supermarket in Thailand. Quality products sourced and selected from different regions around the globe are displayed creatively to create new shopping experiences and fulfill fast-changing customers’ demands. Besides, Central Food Retail also won Omnichannel Strategy of the year award for creating the seamless shopping experiences through extensive multi-omnichannel platforms as well as physical stores, underpinning its position as leading Thai supermarket retailer acknowledged on an international stage.
Supersports under Central Retail won Sporting Goods Retailer of the Year award, emphasizing its position as a leading sporting goods retailer. It has gained the trust of leading sport brands worldwide, being the center of global brands with a variety of sporting products. Digital technology has been leveraged to transforming its services and omnichannel to reach new generation of customers, providing exercising solutions during COVID-19 pandemic, contributing to Supersports’ leaping growth.
“I would like to express my gratitude to both International Finance and Retail Asia for recognizing our effort. Winning these awards has proven our ability and commitment, which could not have happened without the collaboration from our customers and partners who always lay their trust in us, as well as our employees who have altogether helped driving the business forward. This success is built truly on our determination. As Asia’s leading Digital Retailer, we will continually develop our omnichannel platforms by focusing mainly on our customers, reshaping retail industry as well as moving forward to being the world’s leading ‘Digital Retailer’, under our compliance to corporate good governance, balancing the interests of all stakeholders as well as encouraging the community to sustainably grow with us.” Mr. Yol said.
CEO of the Year 2021: Best CEO in Retail Excellence
Corporate Excellence
Central Retail
June 2022
Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation PCL or CRC is awarded as “CEO of the Year 2021: Best CEO in Retail Excellence” from Bangkok Post, Thailand’s leading English-language daily. This award demonstrates the CEO as a powerful force in growing the company to become leading retailers across its local and International markets. Under Mr. Yol’s leadership, CRC has thrived through the COVID-19 pandemic by leveraging the omnichannel platform to serve and connect with customers anywhere, anytime - and securing the organisation’s leadership status as the No. 1 retailer in Thailand, Vietnam and Italy.
Central Retail Wins Global Best Employer Brand Awards 2022
Corporate Excellence
Central Retail
March 2022
Central Retail, with great pride and joy, received ‘Global Best Employer Brand Awards 2022’ from the Employer Branding Institute and World HRD Congress, leading human resource organizations with a vast network of HR professionals convening to strengthen human resources practices and businesses. This award is given to an organization with excellent human resource management that creatively enhances the potential of employees and organization.
Panchalee Weeratammawat, Chief People Officer, Central Retail Corporation PCL said, "At Central Retail, we are determined to help employees develop to their full potential by inspiring a 'Digital First Culture’. We focus on improving digital learning for our employees in three countries: Thailand, Vietnam, and Italy, using modern technology so that they could work in a hybrid environment from anywhere, strengthening our organization and preparing employees with the future skill set they need to overcome challenges."
This includes employee development plans designed to respond to rapid and unexpected changes, based on the '70:20:10' principle, which entails On-the-Job Training (70%), Coaching and Mentoring (20%), and Online-Offline Training (10%). In the COVID-19 era, the company prioritizes the 'Anytime-Anywhere' method of integrated learning, which connects various learning channels, both online and offline.
Furthermore, the company also puts a lot of emphasis on employee development throughout an employee life cycle starting from providing a comprehensive onboarding program from the first day employees join the organization to management and leadership development programs for talents across organization aiming at building a winning team and making the organization a “great place to work for all.”
Central Retail voted as “Best Brand with Excellent Communication” award 2021 from Bangkok Post’s readers. This honourable award reflects our excellence in marketing communication. With various type of contents, we create engagements in all target groups and every generation of customer from both online and offline platforms.This ensures our communication will truly reach our consumers.
Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation Plc (CRC) is recognised as ‘Best CEO in Retail Excellence’ in the Bangkok Post CEO of the Year 2021 Awards.
Under his leadership, Central Retail Corporation Plc has successfully responded to the challenges posed by the fast-changing behaviour of customers and digital disruption. He continues to grow the company internationally, including securing leadership status in Italy and becoming one of the leading retailers in Vietnam.
บริษัทฯ ได้รับรางวัลสาขา Best in Future of Work จาก The Future Enterprise Award ประเทศสิงคโปร์ บริษัทที่ปรึกษาและวิจัยข้อมูลการตลาดชั้นนำระดับโลกด้านเทคโนโลยีสารสนเทศ รางวัลนี้จัดขึ้นเพื่อเชิดชูองค์กรหรือโครงการที่มีนวัตกรรมที่แปลกใหม่และล้ำสมัย ซึ่งเป็นรางวัลที่ยิ่งใหญ่ที่สุดในระดับภูมิภาคเอเชียแปซิฟิก โดยบริษัทฯ ได้รับรางวัลนี้จากการการคิดค้นแอปพลิเคชัน C-Coin ซึ่งเป็นแอปพลิเคชันสำหรับการส่งเสริมการมีส่วนร่วมของพนักงานในองค์กร โดยแอปพลิเคชันนี้ประกอบด้วยกระเป๋าเงินและสกุลเงินดิจิทัลที่สามารถใช้แทนเงินสดสำหรับการแลกซื้อสินค้าหรือบริการภายในเครือของกลุ่มบริษัทฯ
Central Retail Wins Two Awards for Best Investor Relations Practices in Southeast Asia
Corporate Excellence
Central Retail
December 2021
Central Retail has won two awards from this year’s IR Magazine Forum and Awards for ‘Best Overall Investor Relations (Mid-cap)’ and ‘Best in Sector: Consumer Discretionary’ in the Southeast Asian region. The award is organized by IR magazine, a global publication in the field, and recognizes companies leading best practices in IR throughout the region. All listed companies in Southeast Asia are eligible for these awards and are selected by hundreds of analysts and portfolio managers who independently cast their votes.
5 Star (Excellent) Scoring’ of The Corporate Governance Report of Thai Listed Companies 2021 (CGR)
Corporate Excellence
Central Retail
December 2021
Central Retail received ‘5 Star (Excellent) Scoring’ of The Corporate Governance Report of Thai Listed Companies 2021 (CGR) from the Thai Institute of Directors (IOD) and the Stock Exchange of Thailand (SET) with an average scoring of 94%, which is 10% above average of SET - listed companies. Since its listing in the Stock Exchange in 2020, this success reflects the determination and collaboration across all business units to sustainably drive the growth of the company. The scoring is also a reflection of the company’s good governance, responsibility to society, proactiveness in creating new experiences, commitment to customer care and growth across business segments. Moreover, this achievement also underlines the company’s supportive spirit and ethical conduct, which forms a crucial part of the company’s culture and will influence the way business is conducted in the future. The company’s adherence to the principles of anti-corruption in all forms is also one of the foundational beliefs that will sustainably pave way for Central Retail to become Thailand’s leading retailer whilst also creating new value and benefits for society.
Organization that Empowers Persons with Disabilities 2021
Corporate Excellence
Central Retail
December 2021
Central Retail received the award for ‘Organization that Empowers Persons with Disabilities 2021’ for the second consecutive year from the Department of Empowerment of Persons with Disabilities and the Ministry of Social Development and Human Security on International Day of People with Disability. The award reinforces the ambition to decrease disparities for people with disabilities by fostering job creation and enabling enhanced quality of life to drive sustainable growth of Thai society. With the award recognizing organizations that supports employment for people with disabilities, Central Retail has proved its efforts in this area via various initiatives in education, job creation and everyday life, including customer service centers at Thai Watsadu and Powerbuy that are serviced by over 50 people with disabilities – truly supporting employment and uplifting quality of life.
Central Retail Vietnam has ranked number one in the Top 10 Most Reputable Retail Companies in 2021 by Vietnam Report Joint Stock Company. Winning companies were evaluated based on their financial capacity, media reputation and consumer and stakeholder surveys.
Despite the numerous challenges posed by the COVID-19 in 2021, the company has been able to expand its business by launching a total of 11 GO! malls and GO! hypermarkets, the most recent of which opened in Thai Nguyen, Ba Ria-Vung Tau and will soon open in Thai Binh, bringing the total number of 38 malls across the country.
Central Retail Corporation PCL achieved 5 Asian Excellence Awards 2021, reflecting leadership in retail and excellent international-level corporate governance. The 5 awards are Asia’s Best CEO, awarded to Mr. Yol Phokasub; Asia’s Best CFO, awarded to Mr. Piya Nguiakaramahawongse; Asia’s Best CSR; Best Investor Relations Company and Best Corporate Communications Team.
The Asian Excellence Awards are presented by Corporate Governance Asia, a leading Hong Kong-based magazine covering topics of economics and good governance. They are conferred on organizations showing clear excellence in corporate governance; financial performance and management; corporate social and environmental responsibility; investor relations; and corporate communications.
Central Retail is committed to drive its business sustainably in parallel with being Thailand’s leading retailer with the most completely conceived omnichannel platforms in Thailand for customers, employees, partners, shareholders and communities. This commitment resonates with the company’s vision to be Central to Life, as well as highlighting that Central Retail will maintain transparent and effective communication with investor communities, alongside the highest standards of corporate governance.
Central Retail has been named the winner in Asia’s Outstanding Companies Poll 2021 under the category of Consumer Discretionary in Thailand by Asiamoney, a leading financial publication. The rankings are based on votes from over 1,000 institutional investors and analysts of Asiamoney which has selected companies in Thailand and across Asia.
Yol Phokasub, Chief Executive Officer of Central Retail Corporation PCL commented “We are truly delighted to be selected in Asia’s Outstanding Companies Poll 2021, by Asiamoney which investors and analysts took part in the voting process. By receiving this award, it has proven the acceptance and confidence of investors toward Central Retail, who demonstrates excellence in management, uplifts new innovations to embrace the uncertainties, such as the current pandemic of COVID-19 that deteriorates over time. Central Retail was able to overcome by adapting with adjustments to our digital strategies and offering products and services that match the consumer’s lifestyle. As a result, Central Retail is known for its completely conceived omnichannel platforms in Thailand. This award is another milestone for Central Retail to strengthen our business force forward in a sustainable way.”
“We would like to express our gratitude to our customers, investors, suppliers and partners for their continued support, which is a key motivator for Central Retail to continue growing its business and becoming the leading retailer and service provider on a global scale. With excellent business strategies, financial management, and flexible investment plan, the company efficiently boosts investor’s confidence and all stakeholders. Central Retail adheres to the principles of sustainable business operations under good corporate governance, as well as a continuous commitment to society and the environment. This award truly shows Central Retail's achievements and abilities in management, effective and transparent communication with investor communities and gaining trust from all sectors.” Yol concluded.
Central Retail has once again announced its success with 2 honorable regional awards, namely the Asia’s Best Employer Brand Awards 2021, the award that celebrates the excellence of human resource and the 2021 IDC Future Enterprise Awards Thailand-the greatest innovation award throughout the Asia-Pacific region.
The category of “Best Employer Award” under the Asia’s Best Employer Brand Awards 2021 by the Employer Branding Institute, a leading human resource organization from India, is the award that selects outstanding organizations with prominent management throughout 38 countries across Asia.
The category of “Best in Future of Work” under the 2021 IDC Future Enterprise Awards Thailand by The Future Enterprise Award Singapore, a renowned global provider of market intelligence and advisory services, is the award that recognizes innovative organizations or projects that showcase forefront initiatives known as one of the largest innovation awards throughout the Asia-Pacific region. Central Retail was honorably awarded under the invention of the C-Coin Application-based on blockchain technology, a reward management tool that establishes stronger employee engagement as well as promoting cooperation among employees willingly and voluntarily within the organization. The application consists of a C-Coin Wallet and a digital currency that can be used as a substitute for cash for restaurants, products, and services partners under Central Retail. The digital currency is given to employees as a reward for their hard work or their generosity in the workplace. Apart from this, there is an attendance check-in that matches the new normal working lifestyle.
