Central Retail Marks a Phenomenal First Half of the Year with 41 Global Awards, Reaffirming Its Position as Asia’s Top Retail and Wholesale Company

Bangkok, July 8, 2025 – Central Retail Corporation Public Company Limited (CRC) continues to reinforce its capabilities and consistent success, having won 41 awards across 9 global platforms in the first half of 2025. These achievements reflect the company’s strength and excellence in all aspects, including Business Management & Governance. CRC has demonstrated outstanding business performance, robust financial results, and agile strategies that enable it to navigate challenging environments—all while maintaining a strong commitment to delivering the highest quality products and services to its customers. This success is underpinned by a steadfast dedication to ethical business practices, guided by integrity, honesty, transparency, and full accountability. The company’s achievements further affirm its status as a Standout Leader, driven by clear vision and strong leadership that foster sustainable growth. This is supported by efficient management across finance, investment, and business group operations, all aimed at building confidence among all stakeholders. In terms of Human Resources, Central Retail operates under the “HAI” strategy, a core driver of the organisation. This approach focuses on the collaboration between HI (Human Intelligence) and AI (Artificial Intelligence) to elevate and optimise operational efficiency at every level. The company also supports continuous employee development and creates a working environment that is truly “A Great Place to Work,” enabling its over 60,000 employees to work happily and grow alongside the organisation. With regard to Investor Relations, Central Retail has demonstrated its capabilities in managing investor relationships with professionalism, earning recognition in regional capital markets as an organisation committed to creating sustainable growth across all sectors. On the Sustainability front, Central Retail is advancing towards its vision of being “Retail and Wholesale for All”, with a focus not only on “our own growth” but on “growing together”. The company operates under the CRC CARE business philosophy, which encompasses seven core dimensions, to foster a resilient ecosystem and advance all aspects of ESG (Environmental, Social, and Governance) towards inclusive and lasting growth. The 41 awards that Central Retail has received from 9 leading international award platforms include:
Business Management & Governance
- Ranked No. 4 in the Regional Retail Business category and No. 41 among the 500 largest and most influential companies in Southeast Asia, as ranked by the FORTUNE Southeast Asia 500 List (2 consecutive years)
- Best Corporate Communications Award from Asian Excellence Awards (5 consecutive years)
- Best Managed Company Award – Retailing Gold from FinanceAsia Asia’s Best Companies Poll 2025 (3 consecutive years)
- Marketing Initiative of the Year – Thailand for the ‘Hi! Jai’ campaign and Pop-up Retail Project of the Year – Thailand for the Sensory Space by Central Retail at the Wonderfruit festival, from the Retail Asia Awards 2025 (4 consecutive years)
Standout Leader
- Asia’s Best CEO Award, Asia’s Best CFO Awards and Best IR Professional Awards from Asian Excellence Awards 2025 (5 consecutive years)
- Best CEO Award, Best CFO Award, Best Company Board of Directors Award and Best IR Professional Award from 2025 Extel’s Asia Executive Team Survey.
Human Resources
- Global Best Employer Brand Awards from The Employer Branding Institute and World HRD Congress (4 consecutive years)
- A total of 21 awards from the Employee Experience Awards Thailand 2025 (2 consecutive years)
- Including the Top Excellence Award (2 Awards)
- Overall Leadership Award
- Employee Experience Champion of the Year
- Gold (11 Awards)
- Best Rewards & Recognition Programme
- Best Employer Branding
- Best HR Communication Strategy
- Best Succession Planning Strategy
- Best Executive Coaching Programme
- Best ESG Programme
- Best Graduate Training Programme
- Best In-house Career Website
- Best Holistic Leadership Development Strategy
- Best Innovative Leadership Development Programme
- Most Inspiring Leader – Khun Panchalee Weeratammawat
- Silver (2 Awards)
- Best Employee Advocacy Program
- Best Work-Life Harmony
- Bronze (Awards)
- Best Diversity and Inclusion Strategy
- Best Organisational Change Leadership
- Best HR Digital Transformation Strategy
- Best Employee Wellness Strategy
- Best Campus Recruitment Strategy
- Best Recruitment Marketing Campaign
- Including the Top Excellence Award (2 Awards)
Investor Relations
- Best IR Company Award from Asian Excellence Awards 2025 (4 consecutive years)
- Best IR Programme Award and Best IR Team Award from 2025 Extel’s Asia Executive Team Survey
Sustainability
- Best Community Programme Award: Gold for the Theppana Model project, from Global CSR Awards 2025 (5 consecutive years)
- Social Empowerment Award for the Smile Melon Learning Center project, from Asia Responsible Enterprise Awards 2025 (3 consecutive years)
- Sustainability Asia Award from Asian Excellence Awards 2025 (4 consecutive years)
- Overall ESG Award from 2025 Extel’s Asia Executive Team Survey
Ms. Piyawan Leelasompop, Head of Corporate Marketing of Central Retail Corporation Public Company Limited or CRC, stated, “The 41 international awards we have received in the first half of this year are not merely symbols of success—they are a source of pride and a testament to Central Retail’s ability to achieve business growth hand-in-hand with sustainability across all dimensions. This reinforces our position as the No.1 retail and wholesale organisation, driving strong, resilient growth in line with our brand purpose of being ‘Central to Life.’”