Hung Yen Province, 16 July 2025 - Central Retail Vietnam has officially opened GO! Hung Yen Mall (GO! Hung Yen), one of the most modern malls in the province, located on To Hieu Street, Pho Hien Ward, Hung Yen Province, in the North of Vietnam.

GO! Hung Yen Mall marks the 43^rd member in Central Retail Vietnam’s retail network. With a total investment of VND 429 billion, the mall spans 16,000 square metres (sqm) across two retail floors, alongside a 1,000 sqm parking area.

Designed as a one-stop destination, GO! Hung Yen integrates “Shop - Eat - Play - Learn – Sustain” model, catering to diverse customer needs. The mall features the GO! Hypermarket and over 50 renowned brands, including Dookki Hotpot, Jollibee, King Coffee, GU Hotpot, Roll Story, Fahasa Bookstore, KUBO, Game World, etc.

Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, said: “GO! Hung Yen is a clear testament to our commitment to bringing modern, high-quality retail experiences to local communities. It is designed following our multi-functional “Shop – Eat – Learn – Play – Sustain " model, which is tailored to meet every customer's needs. Our business philosophy focuses on delivering quality products at competitive prices, driven by our strategy of “always 5% cheaper than the lowest price.” This helps local families save on essential goods and fosters regional economic growth.”

“On this occasion, I would like to sincerely thank the leaders of the Provincial Party Committee, the People’s Committee, and various departments of Hung Yen Province; our partners, contractors, tenants, and especially the dedicated Central Retail team who have worked tirelessly to make today’s successful launch of GO! Hung Yen is a reality,” he added.

Speaking at the event, Mr. Nguyen Huu Nghia, Secretary of the Hung Yen Provincial Party Committee, said: “Today’s commissioning of GO! Hung Yen marks an important milestone. It reflects the relentless effort of Viet Nhat Real Estate JSC (a member of Central Retail Vietnam) in collaboration with local authorities and partners. This project advances economic diplomacy and contributes significantly to the commercial and social development of our province. GO! Mall is not merely a shopping venue but a provider of diverse goods and services that elevate the quality of life. Its arrival brings employment, promotes local industries, and contributes to provincial revenue. I commend Central Retail Vietnam and all stakeholders for delivering this project ahead of schedule without compromising on quality.”

The official opening of GO! Hung Yen has created about 400 new jobs, most of which have been filled by local residents. At the same time, it has opened up new collaboration and business opportunities for various enterprises in the province, including Koala home goods, Jenny fashion, and Lam Tay desert, thereby contributing to the growth of local trade and services.

Notably, to support small and medium-sized enterprises (SMEs) across the country, a dedicated promotional area has been set up on the second floor, within the GO! Hung Yen Hypermarket, to showcase outstanding OCOP (One Commune One Product) items from different provinces. Among them are signature products from Hung Yen such as dried longan, soybean sauce, crispy lotus seeds, honey, turmeric powder, and crispy waxy corn.

On this occasion, as part of its “Better for Vietnam” strategy, Central Retail Vietnam and GO! Hung Yen announced a sponsorship of VND 2.5 billion for Bao Khe Primary and Secondary School. The funding will go towards the construction of a multi-Purpose Sports Hall, aiming to enhance both the physical well-being and educational environment for the next generation. This initiative is part of the broader “One Mall, One School” program - an ongoing effort by Central Retail to support education across provinces in Vietnam.