Along the sun-drenched shores of Koh Samui, guests immersed themselves in the vibrant world of maximalist luxury inspired by Tommy Hilfiger’s famed ‘Prep with a Twist’ style.

To celebrate the launch of the Summer 2025 collection, Tommy Hilfiger hosted the ultimate adventure: a star-studded, three-day long escape to Koh Samui in Thailand, for a stay at “The Hilfiger Resort”. On the sun-kissed shores of the tropical island, this celebration of effortless summer style and relaxed luxury was captured with exclusive content that’s bringing the activation to life for local audiences and inspiring engagement with their communities.

The eclectic, stylish and influential guest list brought their own expressive spirit to “The Hilfiger Resort”, with an undercurrent of intrigue as they embraced the best of all-American style.

This marks the second edition of “The Hilfiger Resort”, following a memorable first edition on Canouan Island in St. Vincent and the Grenadines in March this year.

The complete guestlist of fashion, entertainment and celebrity attendees included TOMMY HILFIGER ambassadors Pond, Phuwin, Gemini and Fourth; actors Jung Hae In, Kevin Tan, Yang Yan; models Tieu Vy and Catriona Gray; and content creators Alvin Tiew, Iyzdham Ang and Elizabeth Rahajeng. Indian actor Anupam Tripathi also travelled to “The Hilfiger Resort” for his second time, after joining the Canouan Island trip in March.

Hyatt Regency Koh Samui

September 4 to 6, 2025

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