Central Department Store, under Central Retail, is creating an extraordinary new phenomenon with the Central International Watch Fair 2025, the year's most magnificent horological celebration and the singular event that comprehensively addresses every lifestyle requirement. The fair will showcase highlights from over 100 leading international watch brands, featuring 25 new collection launches, 11 limited edition timepieces, and 9 exclusive models available solely at Central, accompanied by exceptional year-end offers. This reinforces Central's position as the premier destination for watch enthusiasts nationwide, running from 25^th September to 4^th November 2025 at every Central store nationwide.

The event brings together the latest innovations from distinguished watch manufacturers, encompassing exclusive collections, limited editions, special collections, and new launches from prestigious brands including Grand Seiko, Longines, Oris, Tissot, The Citizen, Seiko, Casio, and Garmin, amongst others.

The fair will feature numerous highlight activities led by Keng Harit Buayoi, a distinguished watch connoisseur, alongside celebrated actors, artists, and horological influencers, including: Mook Worranit Thawornwong and Shu - Nunnicha Saehuang representing Longines, Porsche - Sivakorn Adulsuttikul representing Hamilton, Bible Wichapas Sumettikul representing Rado, Golf - Kunavut Jirattikorn and Peter - Paratthakorn Duangsawang representing Frederique Constant, Mikey - Panitan Budkaew representing Seiko, Mint - Aratchporn Chaladol representing Orient Star, Superbon Singha Mawynn representing Casio, JingJing Prariyapit Yu representing Garmin, Aelm Bhumibhat Thavornsiri representing The Citizen.

These distinguished personalities, each with their distinctive lifestyle appeal, will participate in this exceptional experience, reflecting the event's status as the landmark horological gathering that enthusiasts eagerly anticipate each year.

Tapida Norpanlob, Omnichannel Merchandising Director of Central Department Store Under Central Retail, commented: "Building upon the remarkable success of previous years, the Central International Watch Fair 2025 sees Central Department Store collaborating with leading watch brands and the latest horological marques to present Thailand's first exclusive launches and ownership opportunities within this event. This comprehensively addresses the insights and requirements of watch enthusiasts across all demographics.” Throughout the event period, visitors to Central Chidlom will discover numerous highlights across all areas, including:

Central International Watch Fair Grand Opening - A magnificent launch at the Watch Zone entrance on the 2nd floor of Central Chidlom on 1 October 2025, featuring more than 25 new product debuts from our coalition of watch brands, complemented by a special menu of cocktails crafted exclusively for the occasion by The Glenlivet Bar.

Seiko x PDM Thailand Limited Edition Launch - The debut of a limited edition timepiece from Seiko in collaboration with PDM, the internationally acclaimed Thai product design brand. Experience the exclusive Seiko Prospex x PDM priced at 25,000 Baht, limited to just 500 pieces worldwide, available at the Watch Watch department, 2^nd floot, and every Central store from 2^nd - 13^th October 2025.

The Citizen 30^th Anniversary Celebration - Thailand's first celebration of The Citizen's 30^th anniversary milestone, featuring the exclusive launch of The Citizen Limited Edition Central collection comprising two exceptional models exclusively launched in Thailand during this event: The Citizen NC0207-07A (381,700 Baht) and AQ4102-01X (180,000 Baht), available exclusively at Central Chidlom from 2^nd - 31^st October 2025.

Frederique Constant Exclusive Reveal - The unveiling of the limited edition and exclusive Classic Tourbillon Manufacture Aventurine, with only one piece available in Thailand, priced at 1,959,000 Baht.

Casio Exclusive Launches - Casio presents the MRG-B5000HT-1DR exclusively at Central Chidlom, limited to 10 pieces at 220,000 Baht, alongside the first-time launch of the new MTG-B4000-1ADR collection at 42,000 Baht.

Luxury Watch Week - Experience luxury with exceptional timepieces worthy of ownership from premier brands including Blancpain, Bulgari, Omega, and Cortina Watch brands at the Personal Shopping Suite, 1^st floor, from 1^st - 5^th October 2025, plus exclusive offerings from Pendulum from 17^th - 19^th October 2025.

Distinguished Brand Showcase - Enter the horological world presenting diverse, distinctive designs from renowned brands Rudis Sylva, Charles Girardier, Cuervo Y Sobrinos, Ba111od, and Doxa participating for the first time, from 31^st October - 2^nd November 2025.

Garmin Premier Launch - The first launch of Garmin's latest Venu4 model, with first-day sales at Central ChidLom and all Central branches.

New Collection Premieres - Discover the latest collections from distinguished watch brands launching within this event, including Rado Captain Cook R32223408 (96,300 Baht), Mido Multifort TV Big Date Special Edition (52,900 Baht), Tissot Ballade 30MM AUTO COSC (35,800 Baht), Hamilton Khaki Field Power Reserve (32,500 Baht), and Luminox Navy SEAL Pirates Watch XS.3051.PIR.LE (25,000 Baht).

Exclusive Workshop Experience - Participate in a significant workshop with Dr Robert Punkenhofer, owner and restorer of Carl Suchy & Söhne timepieces, flying directly to Thailand to share over 200 years of brand heritage whilst presenting fresh perspectives that blend history, artistry, and craftsmanship into Carl Suchy & Söhne's distinctive character, on 2^nd November 2025.

Distinguished Pop-Up Exhibitions from Leading Watch Brands:

• Grand Seiko Pop-Up Exhibition under the concept 'Feel the Nature of Grand Seiko' - Experience an immersive journey that captures the exquisite beauty of Grand Seiko watch faces, reflecting the harmonious blend of Japan's seasonal beauty and stunning landscapes. Acquire limited edition timepieces before anyone else at The Atrium, Ground floor, from 27th September - 8th October 2025.
• Orient Star Pop-Up - Welcome the return of supremely elegant timepieces with Orient Star's exclusive Central ChidLom RE-BW Limited Edition model RE BW0005N, limited to just 3 pieces at 111,000 Baht, and new collection launches including the RE-BT0007L limited edition (8 pieces only, 68,000 Baht), RE-BT0006L (65,000 Baht), and RE-BW0004S (3 pieces only, 99,000 Baht), from 15^th - 26^th October 2025.
• Oris Pop-Up - Enter a world of inspiration and experience exceptional timepieces firsthand with Oris's inaugural launch of the new Big Crown Caliber 113 collection, priced at 336,900 Bath, alongside the Thailand debut of the exclusive Oris x Bamford Limited Edition, priced at 320,900 Bath, from 27^th October - 4^th November 2025.

Central International Watch Fair 2025 presents exceptional exclusive offers available solely during this event. Participating timepieces receive discounts up to 30% with special privileges including up to 30% On-Top Discounts, Cash Back and Rewards from The 1 and participating credit cards. Exclusive rewards include:

• up to 135,000 Baht On-Top Discounts with conditional purchases
• Complimentary dining vouchers for Goji Kitchen + Bar at Bangkok Marriott Marquis Queen's Park (2 vouchers worth 6,590 Baht) with a min. 300,000 Baht total spend, exclusively Friday-Sunday at Central Chidlom only (limit: 1 prize per week, total 6 prizes).
• Top Customers Exclusive Rewards:
  • 1^st - 2^nd Top Customers: Complimentary iPhone 17 Pro Max 256GB (worth 48,900 Baht) with a min. 2,000,000 Baht total spend throughout the event (2 prizes total)
  • 3^rd - 6^th Top Customers: Complimentary concert tickets (2 seats, worth 25,200 Baht) with a min. 1,000,000 Baht total spend throughout the event (4 prizes total)
• CENFINITY Members: First 10 members receive complimentary Embassy Diplomat Screen Cinema tickets (2 tickets worth 4,000 Baht) with a minimum 300,000 Baht total spend.

Experience the ultimate exclusive, timeless experience from 100 leading international brands showcasing the finest timepiece artistry with the event's best offers at Central International Watch Fair 2025. Visit the 'Watch Watch' department at Central Chidlom and watch departments at every Central store, plus convenient shopping channels including www.central.co.th, Central App, Central Chat & Shop via LINE @CentralOfficial, and Facebook page shopping through Central Department Store's Facebook page and inbox.

Join the celebration with hashtag #CentralDepartmentStore #CentralInternationalWatchFair2025"

The Central International Watch Fair 2025 represents Central Retail's commitment to delivering unparalleled retail experiences and maintaining its position as Thailand's foremost destination for luxury timepieces and horological excellence.