• Experience the legendary Spanish brand exclusively at TOPS FOOD HALL, Central Chidlom.

Bangkok, 16 October 2025 - TOPS, the food business under Central Retail, has officially launched “Blázquez Shop”, the first and only dedicated Iberico ham shop from Spain in Thailand, located at TOPS FOOD HALL, Central Chidlom. The shop invites consumers to experience the legendary taste of premium ham from Jamones Blázquez, a renowned Spanish brand with over 90 years of expertise in crafting authentic Iberico Ham. It is designed as an exclusive shop-in-shop within the Cheese and Jamon Iberico Room, offering the customers to experience a unique gastronomic journey that captures the charm of traditional Spanish cuisine, reinforcing TOPS’ position as a world-class food destination.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said, “Thailand’s market for cold cuts and premium processed products continues to grow, in line with the expanding base of consumers—particularly urban foodies who embrace a modern lifestyle, favor European-style cuisine, and value both the quality of ingredients and a distinctive taste experience. TOPS is therefore committed to differentiating itself in the food retail market through its ‘Truly World Class’ strategy, leveraging its expertise in sourcing specialty products directly from world-class origins. With the strategy, TOPS proudly presents the launch of the ‘Blázquez Shop’—Thailand’s first and only Iberian ham shop from Spain, located as a shop-in-shop inside TOPS FOOD HALL, Central Chidlom. This marks a milestone in delivering world-class experiences and legendary flavors to Thai consumers—without the need to fly all the way to Spain. This initiative not only caters to consumers seeking products and ingredients that reflect their identity and quality of life, but also demonstrates TOPS’ strong capabilities as a leader in food retail, through close collaboration with Jamones Blázquez, a legendary Spanish brand renowned for its Iberico ham expertise. It further reinforces TOPS’ positioning as a true Food & Lifestyle Destination.”

The Blázquez Shop is a true destination for gourmet lovers who appreciate the taste of world-class premium ham. The shop is rooted in the legacy of Jamones Blázquez, a legendary Spanish brand celebrated for its authentic cultural heritage and renowned expertise in Iberico ham craftsmanship. Every step of the production process reflects a deep dedication to excellence — from the careful selection of 100% purebred Iberian pigs, raised freely across more than 30,000 hectares of oak pastures in Salamanca, Extremadura, and Andalucía, to the meticulous curing process guided by traditional know-how. The shop offers a comprehensive selection of premium, handpicked products, including the signature Iberico Bellota Ham “Admiración” (acorn-fed), famous for its rich, nutty aroma and perfectly balanced flavor; Iberico Cebo de Campo and Cebo Ham/Shoulder, nurtured and aged with utmost care; as well as a wide range of authentic cold cuts such as Loin, Chorizo, Salchichón, Fuet and Morcón — each capturing the true, time-honored taste of Spain.

To celebrate the new launch, TOPS was honored by H.E. Mr. Felipe de la Morena Casado, Ambassador of the Kingdom of Spain to the Kingdom of Thailand, who presided over the opening. He was joined by esteemed guests including Mr. Vicente Cacho López de la Calzada, Deputy Head of Mission; Mr. Alvaro Gil-Navarro Moreno, Spanish Economic and Commercial Counsellor and Mr. Jose Luis Duran Sanles, President of the Spanish-Thai Chamber of Commerce. Executives from the Central Group also attended the event, including Mr. Sudhitham Chirathivat, Chairman of the Advisory Board, and Mrs. Supatra Chirathivat, Advisor - Corporate Relations and Social Affairs. Welcoming the distinguished guests were executives from Central Food Retail: Mr. Stephane Coum, Chief Executive Officer - Food Group; Mrs. Sujita Phengoun, Chief Operating Officer; Mr. Thanawat Jirajariyavej, Chief Merchandising Officer; and Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV.

Indulge in the exquisite taste of premium ham, carefully selected from Blázquez Shop, now available at TOPS FOOD HALL, Central Chidlom. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE: @TOPSThailand

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