Central Department Store, under Central Retail, a hallmark destination for style and inspiration, proudly presents ‘Central The Fashion Disruptors 2026’, returning with renewed ambition for its second year. Redefining the boundaries of fashion, we bridge the energy of online origins with immersive real-world experiences, championing the transition of emerging Thai brands from social media buzz to a coveted presence on the floors of Central. Discover The Unposted Stories, the untold narratives of fashion and beauty, debuting beyond the digital realm at our Ground floor, Atrium, Central Chidlom.

Khun Woraluksanai Bhicharnchitr, Head of Category – Women at Central Department Store Group, under Central Retail, shared that Central The Fashion Disruptors 2026 is far more than a star-studded gathering of influential brands and celebrated personalities. It embodies Central Department Store's vision as a pioneering Thai retailer, dedicated to empowering local designers and global partners alike. This initiative firmly positions Central as the ultimate destination for fashion and beauty enthusiasts, particularly the younger generation, by championing creativity and elevating the customer experience through a seamless blend of fashion and beauty. At Central, we remain steadfast in our commitment to delivering inspiring, engaging experiences that resonate across all demographics, whilst continuing to nurture the loyalty of our valued customers.

The event draws an influential gathering of fashion and beauty luminaries, headlined by Orm – Kornnaphat Sethratanapong, who offered exclusive insight into 15 cutting-edge online fashion brands, showcasing the very best of contemporary fashion and inspiring enthusiasts across the industry. Featured brands include AMR DE SAISON, Wacay, Flat2112, Lookbooklookbook, Maison Keeps, Rally Movement, The SRT, Studio Unknown, Endless Holiday, TGDA.CO, Mave, DearDarling, Mitr, TwoTwice, and Wara.

In collaboration with HERA Thailand, a leading Korean beauty brand, guests are invited to indulge in an unparalleled beauty experience. Adding to the occasion is the introduction of HERA Thailand's first brand ambassador, LingLing – Sirilak Kwong, offering customers an exclusive opportunity to engage with the brand and embrace an atmosphere that beautifully fuses the worlds of luxury fashion and beauty at every turn.

For the evening's centrepiece, we are delighted to present an exclusive experience conceived by the visionary Khun Passapawisa Jewpatanakul. Under the theme The Unposted Stories, the showcase explores the behind-the-scenes narratives behind each brand's journey to success within the fashion and beauty industry. Guests will be transported far beyond the conventional presentation of clothing and beauty, as this transformative experience reshapes the runway into Living Worlds where choreography, innovative design, and storytelling harmoniously intertwine to herald a bold new era of fashion.

Introducing SNAP-TIFY — your personal Comp Card experience. Capture the essence of your individual style through striking portraits, full-body shots, and detailed product imagery, each complemented by a personalised name and tagline.

Join the excitement with GAME-TIFY. Mix and match fresh looks for Spring/Summer 2026 from across 15 brands, and embrace your inner stylist through a Pick or Skip format to curate a wardrobe that truly reflects your identity. Benefit from expert styling suggestions co-created with HERA Thailand, spanning trends including Y2K Athletic, Minimalist, Effortlessly Cool, Feminine Core, and Old Money.

Following the launch event on 6th March 2026, Central Department Store has extended the initiative with a pop-up spanning six of its top-performing branches: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, CENTRAL @ Megabangna, and Central Chaengwattana, from 6th to 31st March 2026. The pop-up presents a curated collection from an array of brands catering to every style sensibility, including AMR DE SAISON, Calm Outdoors, Endless Holiday, Flat2112, Longnuamboyz, Lookbooklookbook, Maison Keeps, Mitr, Promthong, Rally Movement, Sis Story, Studio Unknown, TGDA.CO, Wacay, and Wara.

As part of a cross-category promotional strategy, the following exclusive offers are available:

• Receive a complimentary Mini Cushion and Lipstick from HERA with any online fashion purchase of 3,000 Baht or above.
• The HERA Sensual Tinted Shine Stick, available in three exclusive shades, may be purchased on 6th March 2026 exclusively at Central Chidlom and Central Ladprao, with a 10% introductory discount.

Discover the very best of fashion and beauty at Central Department Store where exclusive collections, the latest trends, and a truly elevated shopping experience await. Limited-edition souvenirs and exclusive promotions are available at the event only. Stay informed of forthcoming activities by following us on social media or visiting our Facebook page: Central Department Store.

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