Bangkok, 20 March 2026 – TOPS, the food business under Central Retail, has partnered with the Australian Embassy in Thailand and the Australian Trade and Investment Commission (Austrade) to present “Discover Australia: Six States of Excellence.” The event invites Thai consumers to experience authentic Aussie flavors through premium ingredients and products Produced in Australia from six renowned states: Victoria, Queensland, New South Wales, South Australia, Tasmania, and Western Australia. The festival features over 1,100 items for shoppers to explore while unveiling insights into the continued popularity of premium Australian beef in Thailand. Highlights for meat lovers include Tajima Wagyu from Queensland alongside more than 25 premium Australian beef selections, complemented by a wide range of quality ingredients and products suited to every lifestyle. Australian lamb is also gaining consumer interest in the market. The campaign encourages consumers to easily recreate “The Aussie Table” at home from now until 31 March at participating TOPS and TOPS FOOD HALL branches, as well as on TOPS ONLINE.

In recent years, Thailand has seen steady growth in demand for high-quality beef. According to data from the Department of Livestock Development, Australia is Thailand’s number one source of imported beef, accounting for over 73% of the total value of beef imports. This reflects strong consumer confidence in Australia’s globally recognized production standards and product quality. As a result, “Australian beef” has become a key ingredient in modern dining lifestyles and remains a segment with strong long-term growth potential.

In respond to this growing trend in beef and lamb, TOPS under Central Retail, together with the Australian Embassy in Thailand and Austrade, is hosting “Discover Australia: Six States of Excellence,” showcasing more than 25 premium Australian beef selections and premium lamb for Thai consumers. These include premium cuts ideal for steak, shabu, and barbecue, such as Australian Grain Fed Tajima Wagyu Rib Eye, a Tajima Wagyu breed from Queensland. The lineup also features premium cuts including Australian Grain Fed Tajima Wagyu Rib Eye, Australian Grain Fed Tajima Wagyu Sirloin, and Australian Grain Fed Tajima Wagyu Chuck, known for their tender texture and well-balanced marbling that delivers rich aroma and juicy flavor without being overly fatty; perfect for pan-seared steaks, charcoal grilling, or barbecue dishes.

Beyond premium beef, the event also highlights a diverse range of Made in Australia products from six states including fresh table grapes, summer fruits, avocados, almonds product, premium lamb and high quality packaged food. Inviting shoppers to discover “The Aussie Table,” which reflects Australia’s dining culture—simple yet focused on high-quality ingredients in every meal including:

• The Aussie Lamb Table – A table crafted for lamb lovers, bringing the premium taste of Australian lamb into one satisfying meal. The lineup features high-quality lamb selections under the James The Butcher, offering a variety of popular cuts perfect for different cooking styles. Highlights include James The Butcher Australian Lamb Rack, known for its tender and firm texture, ideal for grilling or roasting; James The Butcher Australian Lamb Shank, prized for its juicy, tender meat that is perfect for slow braising; James The Butcher Australian Lamb Shoulder, suitable for roasting or barbecue dishes; and James The Butcher Australian Lamb Leg Bone-In, which delivers rich, well-rounded flavor from the bone. These premium cuts offer meat lovers a versatile and indulgent dining experience, perfect for a wide range of cooking methods from roasting and grilling to braising and barbecue.
• The Brunch & Sharing Table – Experience the relaxed Australian brunch culture with classic breakfast favorites. Featured items include Green’s Original Pancake Shake from Victoria—simply add water and shake to create fluffy pancakes; Beerenberg Australian Breakfast Marmalade Jam made from navel oranges from South Australia; Avofresh Classic Guacamole from Queensland, perfect with toast or sandwiches; Woolworths Mozzarella, Cheddar and Pecorino Cheese Blend from New South Wales; and AUS Green Seedless Grapes from Victoria—crisp, sweet, and refreshing, perfect for a leisurely brunch shared with friends and family.
• The Clean Eating Table – Reflecting Australia’s healthy lifestyle with meals focused on fresh, wholesome ingredients. Highlights include Lowan Quick Oats, premium wholegrain oats from Victoria for a nutritious breakfast; Vittoria Arabica Coffee Espresso Ground, made from 100% Arabica beans from New South Wales; Australian Mesclun Salad from Victoria; Tasmanian Salmon, sourced from the pristine waters of Tasmania and renowned for its quality and purity—perfect for sashimi or various cooked dishes; and Carrots Snackable, bite-sized carrots from Tasmania that are firm, crisp, and easy to enjoy on the go, completing a light, refreshing, and nutritionally balanced meal in true Aussie style.
• The Weekend Picnic Table – A table filled with shareable happiness, capturing relaxed moments where great flavors, fun, and friendship come together in one meal. Inspired by the Australian weekend lifestyle, this table features easy-to-enjoy items that are perfect for sharing. Highlights include Ridiculously Delicious Peanut Butter Bar, an energy-packed snack made from 100% natural ingredients—perfect for a quick bite during the day—and The Natural Confectionery Party Mix Lollies, a beloved Aussie gummy treat from Victoria, bursting with flavor and made without artificial colors or flavors, ideal for sharing joyful moments with family and friends on a laid-back day.

The lineup is further complemented by the popular Grandpawpaw Ointment, a multi-purpose balm enriched with Manuka Honey 20+ and sunflower seed oil, suitable for all generations. Originating from New South Wales, it helps restore moisture to dry, dehydrated skin and brings soothing comfort back to the skin, making it convenient everyday essential to carry with you.

As a special highlight during the festival, enjoy a culinary experience created by Chef Nat, Dr. Natsasi Nooin, also known as “Lady Butcher,” MLA Ambassador (Aussie Beef Mates) a renowned meat specialist chef. She brings premium Australian ingredients to life with a special Lamb Massaman menu, available for tasting at TOPS EATERY branches at CentralWorld, Chidlom, Ladprao, Pattaya, and Porto de Phuket. The menu invites customers to experience authentic Aussie-style flavors while discovering new taste inspirations from Australian lamb and beef.

Embark on a flavorful journey into the world of Aussie-style tastes at “Discover Australia: Six States of Excellence,” available from now until 31 March 2026 at participating TOPS and TOPS FOOD HALL branches, as well as on TOPS ONLINE. For more information, please visit www.TOPS.co.th, follow TOPSThailand on Facebook, or add @TOPSThailand on the LINE application.

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