Awards & recognition as an industry leader
Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail Corporation Public Company Limited or CRC, represented by Chief People Officer Panchalee Weeratammawat, received excellent award for being a model organisation for sustainability in support disability people from The Securities And Exchange Commission, Ministry of Labour, Department of Skill Development, Department of Employment, Department of Empowerment of Persons with Disabilities, Thai Listed Companies Association and Disabilities Thailand.
This award has been proven that Central Retail’s commitment is to give an opportunity to the disability people for working with company. Beside, Central Retail has put effort in giving knowledge to develop all employees’ skill equally. Moving forward, Central Retail will continue to do business with social-minded and forward this intention to create the inclusive growth with society.
Central Retail Corporation Public Company Limited or CRC won at an international stage the Best Environmental Excellence Award from The Global CSR & ESG Awards 2022, organized by The Pinnacle Group International, Singapore. The awardees are selected from companies worldwide with excellence in environmental initiatives, whereby Central Retail was recognized and praised as a model organization for sustainability, with CRC Green & Sustainable Retail concept, the first ever in Asia.
Mr. Yol Phokasub, Chief Executive Officer of Central Retail, said, “On behalf of Central Retail, we are honored to have received this esteemed award and would like to express our gratitude towards the panel judges for recognizing our effort to drive business growth in balance with sustainability. At Central Retail, we firmly embed sustainable thinking in our culture and mindset to enable all employees in realizing business impact on people, community, society, and the world. Sustainable practices are also inspired and integrated into every working process, with a clear road map set through CRC ReNEW strategy as an operational guideline across every aspect of business to achieve the long-term sustainability goal of Net Zero in 2050. This is a commitment of Central Retail in building a promising future for the next generations as well as strengthening a sustainable and environmental-friendly retail with CRC Green & Sustainable Retail concept”.
Throughout the years of business operation, Central Retail has dedicatedly initiated and continually carried on numbers of environmental and sustainability projects. One of the extensively accomplished projects leading to receiving the Global CSR & ESG Awards 2022 is ‘Journey to Zero: A Circular System to End Food Waste’, a key project focusing on food waste management throughout its entire life cycle, beginning on Samui Island to Suratthani. A Circular Economy strategy has been adopted to promote waste segregation at source and optimizing existing resources to ensure minimal waste to landfill through recycling and upcycling. Biogas, byproduct of the composting process, is replacing LPG, reducing the cost of gas at International College of Tourism, Suratthani Rajabhat University by over 40%. Fertilizer, another byproduct from food waste, is used to support organic farming, which helps saving cost and generating income from selling vegetables and fruits under ‘Farm Chao Koh’ brand of the Samui Island community. These solutions are in line with Central Retail’s goal to reduce 30% of food waste by 2030. In 2022, the execution of Journey to Zero project has lessened over 25 tons of organic waste per year (as of August 2022). Central Retail aims to elevate the success of Journey to Zero project by continuing the model in other top tourist destinations including Chiang Mai, Phuket, Pattaya, and Bangkok, constantly pushing for positive and sustainable changes to the environment, encouraging sustainable behavior in customers and employees, and creating shared values among local member of the public and partners countrywide.
The Global CSR & ESG Awards 2022 is a highly regarded award for social activities, celebrating organizations that demonstrate innovative excellence or consistent social responsibility projects. This aligned with Central Retail’s vision to sustainably grow business in all aspects including environmental and social development projects to advocate self-reliance. “Central Retail is ready to collaborate with all sectors; staffs, stakeholders, local governmental authorities, and partners, to take care of the community and the environment, building on current sustainable projects as well as passing on this sustainability mission to future management members to create a promising future for the generations to come.” concluded Mr. Yol.
Central Retail Corporation Public Company Limited or CRC received corporate governance assessment with 5 stars level or “Excellent” for two consecutive years, getting average score 96%, while last year got average score at 94%, from Corporate Governance Report of Thai Listed Companies 2022 : CGR and Thai Institute of Directors : IOD which endorsed by Stock Exchange of Thailand : SET. In 2022, it has 750 listed companies joining this assessment and getting average score at 85% (highest score since assessment in 2001)
Furthermore, Central Retail has listed in Top Quartile of listed company having market capital more than 10,000 million baht from above assessment.
This has proven the strength in business management and the determination of Central Retail’s executives and employees in developing and constantly leveraging corporate good governance along with sustainable business’s growth. As a result, Central Retail gains all stakeholders' confidence on the ethical and transparent business management.
Congratulations, Mr. David Llamas - Chief Digital Officer, Central Retail on winning the Growth Maker Executive Of the Year Award, as part of the RESHAPE Customer Experience Awards.
The RESHAPE Customer Experience Awards is the industry’s biggest and furthest-reaching celebration and it honors the digital disruptors and changemakers pioneering A Brand New Way™ in CX, around the world, to reflect the industry’s breadth, depth and creativity.
“At Central Retail, we are proud of being a customer centric organization. We thrive to bring a better experience to our customers whether they shop with us via our website, our Apps, social networks, or any other channels throughout their journey. We now started to combine data via our customer data platform and our customer experience platform and use this to redefine our consumer journey on a continuous basis to make sure we understand consumer behaviors and trends and be able to continuously optimize our customers experience.” Mr. David said.
Central Retail won two major global awards of business excellence; being voted #1 in Asia’s Outstanding Companies Poll 2022, organized by Asiamoney, a leading financial publication, in the group of The Most Outstanding Company in Consumer Discretionary category, for the second consecutive year, and winning the Corporate Excellence Award from Asia Pacific Enterprise Awards 2022 (APEA) Regional Edition, a forum for global competition.
These awards illustrate Central Retail’s potential of strong and efficient management and solid performance, recognized by leading international institutions, solidifying its positioning as a retail leader of the future. Central Retail also remains committed to CRC Green and Sustainable Retail concept for sustainable growth alongside surrounding society.
Central Retail has been selected as a Thailand Sustainability Investment (THSI) stock for two consecutive years, reflecting its success as a sustainable retailer
Central Retail Corporation Public Company Limited (CRC) continues to drive its organization towards sustainability in environment management and responsibility towards society, community, and stakeholders in every aspect. It is committed to become the first “Green & Sustainable Retail” in Thailand under the CRC ReNEW strategy which is firmly rooted in tangible sustainability in every process to achieve its long-term and short-term sustainability goals. The company’s success is recognized as Central Retail has been selected as a Thailand Sustainability Investment (THSI) stock in 2022 for two consecutive years by the Stock Exchange of Thailand.
Central Retail will continue its sustainability mission in order to achieve its goals, including the short-term goal to reduce its greenhouse gas emissions by 30% within 2030, generating 5.4 billion baht of yearly income for communities, making all packaging 100% environment friendly and managing waste and reducing food waste by 30%, as well as the long-term goal for 2050 to achieve Net Zero. At the same time, Central Retail strives to build sustainability with a positive impact and embed sustainable mindset and culture among its employees to encourage collaboration, shared vision, and tangible results, contributing to positive impact in the long term and reaffirming its position as a role model organization in sustainability.
Central Retail has been selected as the Most Outstanding Company in Thailand in Asiamoney Asia’s Outstanding Companies Poll 2022 - Consumer Discretionary Sector for the second year in a row. The rankings are based on votes from institutional investors and analysts of Asiamoney- leading financial magazine in Asia- which has selected companies in Thailand and across Asia. This award truly reflects Central Retail's abilities in excellent management under CRC Retailligence, emphasizing the leading position in omnichannel that consistently serve variety of customers’ need and create the best shopping experiences.
Bangkok: July 7th, 2022 – Central Retail Corporation Public Company Limited, or CRC, continues to drive business on a global level, constantly reinforcing its market presence as Asia’s leading retailer in pioneering innovation. The Group’s success is guaranteed by 7 prestigious awards in different aspects such as omnichannel and O2O customer experience, Central App (Retail App of the Year), and Tops market (Supermarket of the Year), from 2 international institutions: International Finance Awards and Retail Asia Awards. This demonstrates the company’s success in digital transformation to enhance the business and deliver flawless customer experience.
Being led by a vision that strives to strengthen business, Central Retail has witnessed a solid performance owing to a strong potentiality in its adaptability, proactive work approach, elevated omnichannel platform, and keen eyes for untapped opportunity with partners. The company’s entry into the luxury market corresponds well with universal trend and current consumers’ interest. Its achievement is proven by sales thriving amidst the face of challenges and uncertainties. Consequently, Mr. Yol Phokasub, Chief Executive Officer of Central Retail was recognized with Luxury Retail CEO award by International Finance, UK leading financial and business magazine, to commend accomplishments of firms and executives from various industries across Europe, Asia, and the Middle East.
Central Retail, with its CRC Retailligence strategy, has comprehensively transformed and incorporated the ‘Digital First’ mindset and culture into its operation. As an omnichannel first mover, the company truly knows the 5.0 Omni-customers and never ceases to improve its ‘Customer-Centric Omnichannel Platform’, connecting offline store with the digital platform to meet customers’ ever-changing needs. It also revamps services at all touchpoints, expands new branches, and enhances the stores to modernize offline channels, hoping to deliver a seamless shopping experience. As a result, Retail Asia, Singapore’s leading business magazine, has endorsed this organizational excellence and awarded Central Retail in 2 categories:
From the remarkable commitment in continually enriching customer experience, subsidiaries under Central Retail have also received the other 4 major awards from Retail Asia.
Central Department Store under Central Retail, the #1 department store in Thailand, proudly received Retail App of the Year award for ‘Central App’ – an elevated shopping experience application that links physical department store with the world of digital to respond to each shopper’s lifestyle and preferences.
Tops market received Supermarket of the Year award by uplifting new store format and becoming the #1 premium lifestyle supermarket in Thailand. Quality products sourced and selected from different regions around the globe are displayed creatively to create new shopping experiences and fulfill fast-changing customers’ demands. Besides, Central Food Retail also won Omnichannel Strategy of the year award for creating the seamless shopping experiences through extensive multi-omnichannel platforms as well as physical stores, underpinning its position as leading Thai supermarket retailer acknowledged on an international stage.
Supersports under Central Retail won Sporting Goods Retailer of the Year award, emphasizing its position as a leading sporting goods retailer. It has gained the trust of leading sport brands worldwide, being the center of global brands with a variety of sporting products. Digital technology has been leveraged to transforming its services and omnichannel to reach new generation of customers, providing exercising solutions during COVID-19 pandemic, contributing to Supersports’ leaping growth.
“I would like to express my gratitude to both International Finance and Retail Asia for recognizing our effort. Winning these awards has proven our ability and commitment, which could not have happened without the collaboration from our customers and partners who always lay their trust in us, as well as our employees who have altogether helped driving the business forward. This success is built truly on our determination. As Asia’s leading Digital Retailer, we will continually develop our omnichannel platforms by focusing mainly on our customers, reshaping retail industry as well as moving forward to being the world’s leading ‘Digital Retailer’, under our compliance to corporate good governance, balancing the interests of all stakeholders as well as encouraging the community to sustainably grow with us.” Mr. Yol said.
Central Retail, with great pride and joy, received ‘Global Best Employer Brand Awards 2022’ from the Employer Branding Institute and World HRD Congress, leading human resource organizations with a vast network of HR professionals convening to strengthen human resources practices and businesses. This award is given to an organization with excellent human resource management that creatively enhances the potential of employees and organization.
Panchalee Weeratammawat, Chief People Officer, Central Retail Corporation PCL said, "At Central Retail, we are determined to help employees develop to their full potential by inspiring a 'Digital First Culture’. We focus on improving digital learning for our employees in three countries: Thailand, Vietnam, and Italy, using modern technology so that they could work in a hybrid environment from anywhere, strengthening our organization and preparing employees with the future skill set they need to overcome challenges."
This includes employee development plans designed to respond to rapid and unexpected changes, based on the '70:20:10' principle, which entails On-the-Job Training (70%), Coaching and Mentoring (20%), and Online-Offline Training (10%). In the COVID-19 era, the company prioritizes the 'Anytime-Anywhere' method of integrated learning, which connects various learning channels, both online and offline.
Furthermore, the company also puts a lot of emphasis on employee development throughout an employee life cycle starting from providing a comprehensive onboarding program from the first day employees join the organization to management and leadership development programs for talents across organization aiming at building a winning team and making the organization a “great place to work for all.”