Power Buy, under Central Retail, has officially launched its newly revamped Central Pinklao branch, introducing the all-new “Power Buy 3.0” concept. Reinvented as a “Technology for Life” hub, the store is designed to deliver a comprehensive and seamless shopping experience tailored for today’s digital-savvy consumers.

Mr. Suwin Koseeumnuay, President of PowerBuy Co., Ltd., under Central Retail, stated, "The transformation of our Central Pinklao branch marks a major milestone in our 2025 second-half business strategy. Power Buy 3.0 represents a new retail paradigm that positions us as a true technology destination — a place where innovation, quality, and customer-centric services converge. Through this new model, we aim to create value on every level: product quality, tailored service, and a seamless omni-channel experience, both in-store and online. It’s all built around our core philosophy: ‘Find What You Love, Shop What’s Right’.”

Spanning a spacious 2,200 square meters, the redesigned store offers an enhanced layout and functionality tailored to the shopping habits of modern consumers across all generations in the Pinklao-Thonburi area. Key highlights include:

• Experience Zone – where customers can try out products before purchasing, enhancing decision-making with hands-on experience.
• Specialty Zones – featuring trending categories such as Smart Home, Gaming & Gadgets, Health Tech, and Eco-Friendly Products, reflecting Power Buy’s commitment to sustainability.
• AIS Shop-in-Shop – making its debut within a Power Buy store, this dedicated area offers a full range of communication services and digital solutions.
• Brand Experience Areas – showcasing cutting-edge innovations from leading global brands like Samsung, LG, SharkNinja, and Toshiba, allowing customers to explore the latest in technology up close.

The store also offers a wide selection of electronics and appliances across categories including TVs, audio, home appliances, air conditioners, computers, and smartphones — ensuring a one-stop solution for all tech and lifestyle needs.

Power Buy 3.0 reaffirms the brand’s leadership in technology retail and its ongoing commitment to adapt, innovate, and deliver exceptional customer experiences that align with the demands of a rapidly evolving digital era.