Bangkok, August 25, 2025 – Central Retail Corporation Public Company Limited (CRC), Thailand’s leading retail and wholesale platform in Thailand, collaborates with Mastercard, a leading global technology company in the payments industry, to launch the “Shop Fun, Run Far to Tokyo Marathon 2026” campaign in Thailand for the first time, starting from September 1^st to September 30^th 2025. Every spend at Central Retail stores now opens the door to world-class experiences available only to Mastercard cardholders, with Mastercard serving as the exclusive official payment provider of the Tokyo Marathon 2025 - 2028.

Piyawan Leelasompop, Head of Marketing at Central Retail Corporation, said, “Our customers are at the heart of everything we do. That’s why we continually strive to deliver them the best experiences. This commitment has inspired the “Shop Fun, Run Far to Tokyo Marathon 2026” campaign, in collaboration with Mastercard, the official sponsor of the Tokyo Marathon. For the first time, a Thai retailer is bringing the World Marathon Majors experience directly to Thai customers—without the need for a lottery or competition. The campaign not only rewards our customers but also reflects Central Retail’s “New Heights, Next Growth” strategy—especially the Reinforce Customer Focus pillar, where we strive to better understand, engage with, and fulfill customer lifestyles. This campaign targets health-conscious shopping and running enthusiasts, a growing trend among Thais. Mastercard cardholders who register via The 1 Application and accumulate THB 200,000 in purchases at over 1,800 Central Retail stores nationwide between September 1^st - September 30^th 2025, will be among the first 25 participants to receive official race bibs for the Tokyo Marathon 2026, one of the world’s most prestigious marathons in Tokyo, Japan. We are confident that this campaign will resonate strongly with active lifestyle customers. Additionally, the first 1,000 registrants will receive a THB 2,650 discount coupon from Supersports, while the first 25 customers to qualify will also enjoy an exclusive ‘Road to Marathon’ training session with running coaches and experts, supported by Supersports under Central Retail.”

Winnie Wong, Country Manager for Thailand and Myanmar, Mastercard, added, “Mastercard has always been focused on connecting people to their passions — and sports is one of the most powerful passion points that brings people together across cultures. That’s why Mastercard sponsors some of the world’s most iconic sporting events – from the UEFA Champions League and the Australian Open, to supporting the Tokyo Marathon, one of the most renowned races in the world. Mastercard is excited to collaborate with Central Retail to bring this once-in-a-lifetime experience to cardholders in Thailand. The “Shop Fun, Run Far to Tokyo Marathon 2026” campaign is a perfect example of how we transform everyday spending into extraordinary opportunities, rewarding cardholders with exclusive benefits and access to one of the world’s most prestigious marathons. It’s a reflection of Mastercard’s commitment to delivering Priceless experiences that celebrate what people love most, while making every moment – and every transaction – more meaningful.”

Nawasch Phupantachsee, a renowned actor and marathon runner, shared, “As a loyal Central Retail customer, I am impressed by the wide range of products and services that cater to every lifestyle – from Central Department Store, TOPS, and Power Buy, to Supersports, which is my go-to for health and running gear. Shopping at Central Retail is always convenient and secure, especially with Mastercard, which offers valuable rewards with every purchase. I’m particularly excited about this campaign because it seamlessly blends shopping with the once-in-a-lifetime experience of the Tokyo Marathon. I had the privilege of running the Tokyo Marathon in 2023 and achieved my personal best with a sub-5 finish in 4 hours, 52 minutes, and 44 seconds. The race entry is considered rare and highly sought-after by runners worldwide, making it a dream come true for many. Running through Tokyo’s iconic landmarks alongside thousands of international runners is an incredibly inspiring experience – and this campaign gives Thai runners the chance to experience it firsthand.”

Through the “Shop Fun, Run Far to Tokyo Marathon 2026” campaign, Central Retail and Mastercard are proud to offer Thai customers a world-class opportunity to participate in one of the world’s greatest marathons. The first 25 customers to accumulate THB 200,000 in purchases made with any Mastercard between September 1st - September 30^th 2025, at over 1,800 Central Retail stores nationwide – including Central Department Store, Robinson, Supersports, Central Marketing Group (CMG), TOPS FOOD HALL, TOPS, TOPS DAILY, TOPS CARE, MatsuKiyo, Thaiwatsadu, BnB home, AUTO1, go! Wow, Power Buy, OfficeMate, and B2S – will win race entries to the Tokyo Marathon 2026. Registration is available via The 1 Application. Terms and conditions apply.

For more information about the “Shop Fun, Run Far to Tokyo Marathon 2026” campaign, please visit www.centralretail.com or follow Central Retail on Facebook.