Bangkok, 3 September 2025 – Central Department Store, under Central Retail, reaffirms its position as a global leader in lifestyle and fashion by joining forces with the Embassy of Italy in Thailand and the Italian Trade Agency (ITA) to present the grand annual event ‘Central Dolce Italia.’ This spectacular celebration of Italian culture brings together over 72 meticulously curated brands, showcasing the very best in fashion, apparel, footwear, bags, accessories, cosmetics, fragrances, and exclusive home décor. Customers are invited to immerse themselves in the ‘Made in Italy’ experience — world-class quality distinguished by exceptional design and unmistakable style — as if shopping right in the heart of Italy.

The Central Dolce Italia comes to life under the captivating concept ‘A Celebration of Italian Excellence,’ evoking the charm of a seaside Italian town. The event features booths styled as Italian ships laden with premium goods, delivered straight to the heart of Bangkok. Shoppers can explore the latest trends and indulge in an authentic Italian shopping experience, complemented by exclusive activities, elevated promotions, and premium gifts designed to complete the true Italian ambiance. Highlights include live opera performances and Italian music, cooking demonstrations, interactive workshops, and special offers from leading brands available only at this event. For the first time, Dolce Italia is expanding beyond Bangkok to the regions — bringing the allure of Italian products and brands closer to both local and international customers. The celebration continues through October at Central Chiangmai and Central Phuket.

Paola Guida, Italian Trade Commissioner, Italian Trade Agency – Bangkok Office, highlighted ITA’s important role in promoting the image of ‘Made in Italy’, stating that “The ITA is committed to raising awareness amongst Thai consumers of the quality, creativity, and unique identity of Italian products. This year’s collaboration with Central Department Store for Central Dolce Italia reflects ITA’s dedication to continuously promoting Italian goods in Thailand. Following the outstanding success of 2023, the aim is to connect Thai customers with world-class Italian brands, stimulate spending, and create experiences that offer a genuine taste of Italian culture. The 2025 edition expands the scope of Italian offerings to include fashion, eyewear, cosmetics, home décor, and lifestyle products that embody the beauty of Italian craftsmanship and innovation, aligning with the growing trend of Thai tourists visiting Italy — particularly high-spending travellers who appreciate and seek out premium Italian products.”

Tapida Norpanlob, Omnichannel Merchandising Director of Central Department Store Group, expressed her delight in continuing this significant collaboration, saying, “We are pleased to once again partner with the Italian Trade Agency to host ‘Central Dolce Italia’ for the third consecutive year, following consistently positive feedback from customers. The event reflects the company’s vision and strategy to drive Central Department Store towards becoming a global fashion destination. More than just a showcase of the finest Italian brands and exclusive shopping experiences, the event also reinforces Central’s role as a retail market leader, contributing to Thailand’s positioning as a global shopping destination by creating innovative shopping experiences that seamlessly blend art, innovation, and culture. This emphasises the power of Italian brands — renowned for their quality, luxury, craftsmanship, and attention to detail — as a key strategy in differentiating Central in the marketplace.”

“Between 2021 and 2024, imports of fashion and leather goods from Italy grew at an average annual rate of 45.7%, reflecting customers’ desire for products with distinctive character and refined taste — not only the prestige of the brand, but also the story, heritage, material quality, and craftsmanship that express individuality. Central has therefore been meticulous in curating Italian brands that meet our customers’ premium lifestyle needs in every aspect. In 2024, we strengthened our Italian brand portfolio by an impressive 79%, adding world-class, high-end names such as Miu Miu, Gucci, Bvlgari, Prada, and Fendi to better serve customer demand. We also elevated our collaboration with the Italian Trade Agency (ITA) by introducing five new brands to the Thai market for the first time — Manebi, Mauna-Kea, Prosperine, Acadia, and Iuri — reflecting the strength of our partnership and our shared commitment to delivering an authentic Italian experience to Thai customers. This expansion not only increases product variety but also serves as a key driver in boosting sales of Italian goods, directly catering to the luxury segment. We are confident that Central Dolce Italia, which brings together both world-renowned and boutique brands certified with the Made in Italy mark, will offer Thai customers the opportunity to truly experience the charm and lasting impression of Italy,” Tapida added.

At the event, discover an exceptional line-up of Italian brands spanning every category — from fashion and beauty to home décor — presented in the following segments:

• Central exclusives: Moschino Kids, EA7, Emporio Armani Men Underwear, Emporio Armani Women Underwear, Emporio Armani Junior
• Renowned brands: Versace Underwear, Versace Kids, The Attico, Sergio Rossi, C.P. Company, Barrow, Giorgio Armani, Bitossi Home
• Fashion brands: Furla, Coccinelle, Weekend Max Mara, Emilio Pucci, Emporio Armani, Armani Exchange, Missoni, Tod's, Diesel, Versace, Dolce&Gabbana, Fendi, Prada, Bottega Veneta, Gucci, Miu Miu, Giuseppe Zanotti, René Caovilla, Luigi Batani, Maurizio, Doucals
• Homeware brands: Dr. Vranjes, Bialetti, Ballarini, Bormioli, Abert, Flonal, Pedrini, Alessi, Broggi, RCR
• Appliance brands: De’Longhi, SMEG, Gaggia, Illy
• Beauty brands: Gucci Beauty, Prada Beauty, Valentino Beauty, D&G, Versace, Bvlgari, Moschino, Diesel, Ferragamo, Xerjoff
• Eyewear brands: Gucci, Prada, Dolce&Gabbana, Fendi, Versace, Miu Miu, Emporio Armani, Ferrari Cavallino, Brunello Cucinelli

Mark your calendar for 3 September and experience a spectacular fashion show featuring Barrow, C.P. Company, Diesel, Emilio Pucci, Emporio Armani, Emporio Armani Junior, Missoni, Moschino Kids, Pierre-Louis Mascia, Versace Kids, and Weekend MaxMara, along with makeup artistry from Armani Beauty and Gucci Beauty. Guests can further indulge in the event’s atmosphere with fine wines from Tops Wine Cellar, savor Malfy Gin from Italy, and enjoy cold-brew coffee served by De’Longhi.

Enjoy a host of engaging activities — from workshops, crafts, food, and lifestyle showcases to the debut of the special A TASTE OF LA DOLCE VITA experience! Taking place for the first time at Luxe Galerie, 1^st floor, Central Chidlom, from 3 to 7 September 2025, the event invites shoppers to immerse themselves in the flavors of Italy in an elegant setting at the heart of Bangkok. Guests can savour fine wines and premium beverages from Italy, complimentary throughout the event, and should not miss the Mozza Happy Hour, serving refreshing Italian flavours from 5.00 – 8.00 pm. Also on offer is the exclusive Italiano Americano menu from %Arabica Bar, crafted especially for this occasion and available from 5.00 – 10.00 pm. Throughout September, Central Chidlom will continue to present a one-of-a-kind experience that blends fashion, beauty, lifestyle, and world-class flavours all in one place — featuring everything from exclusive workshops and live music performances to special menus and premium services from leading global brands.

Embark on a new journey of discovering premium Italian products, explore the latest fashion trends from leading brands, and indulge in exclusive activities that combine both excitement and sophistication at Central Dolce Italia. The event will be held across three key locations nationwide — kicking off in Bangkok at Central Chidlom from 3 – 30 September 2025, followed by Dolce Italia in the North at Central Chiangmai from 10 – 16 October 2025, and concluding in the South at Central Phuket from 24 – 31 October 2025.

Special Offer! When you shop participating Italian brands at the event and spend 10,000 Baht or more (or as per specified conditions), receive a premium espresso cup set. Spend 5,000 Baht and receive an exclusive Dolce Italia tote bag — the perfect keepsake to complete your Italian-style experience. This promotion runs from 3 September – 31 October 2025. Enjoy the convenience of shopping through all online channels, including the CENTRAL APP, www.central.co.th, Central Chat & Shop via LINE @centralofficial, as well as Central Facebook Live and facebook.com/CentralDepartmentStore.

Special Highlights Throughout September at Central Chidlom

• 3 September – 7 September 1^st floor, Food Market Zone

  Enjoy an authentic Mozza Aperitivo (Happy Hour) in a relaxed evening atmosphere.

• 3 September – 7 September 1^st floor, Food Market Zone

  Savour the % Arabica Exclusive Menu, crafted especially for this period only.

• 3 September – 7 September 1^st floor, Food Market Zone

  Experience the flavours and charm of Italy at A Taste of La Dolce Vita.

• 1 September – 30 September G floor, Emporio Armani Beauty

  Take home a beautifully detailed Portrait Painting as a keepsake.

• 3 September – 30 September G floor, Prada Beauty

  Enjoy Personalised Printing on products along with a complimentary skin analysis.

• 3 September – 30 September G floor, Valentino Beauty

  Indulge in a Full Makeup Service by professional makeup artists.

• 3 September – 30 September G floor, Gucci Beauty

  Refresh your look with an on-the-go Touch-Up Service.

• 13 September – 14 September G floor

  Immerse yourself in Italian melodies performed live by FIVERA.

• 20 September – 21 September 5^th floor, Illy

  Join a Coffee Class and learn the art of coffee making.

• 27 September 5^th floor, De’Longhi

  Discover the world of cold-brew coffee in the Cold Brew Class workshop.