In an era where fashion transcends mere attire to reflect one's identity, lifestyle, and individual taste, Central Department Store, as Thailand's premier fashion destination, reaffirms its commitment to its leadership role in propelling Thai fashion into new dimensions. We believe that fashion knows no boundaries. Central Department Store, in partnership with Central The 1 Credit Card, promotes and supports our customers and promising emerging designers to express their authentic selves through fashion to the fullest extent. We are dedicated to serving all customer segments with careful attention, sourcing trending new brands and unique brands with distinctive characteristics to meet the needs of our diverse clientele, from working professionals and families to first jobbers, including Gen Z customers who value brands with clear identity that reflect their individual authenticity.

Drawing upon our expertise and robust foundation built over 78 years of retail operations, particularly within the fashion industry, Central Department Store has been recognised by many as a premier trendsetter, consistently introducing customers to new fashion frontiers ahead of every era. Central maintains this confidence through continuous development, understanding our customers' diverse styles and preferences in depth. Notably, the emerging Gen Z demographic has grown alongside online platforms, utilising them seamlessly across various occasions—from seeking inspiration and expressing their identity to updating themselves on the latest shopping trends through these channels. Central recognises the opportunity to address shoppers' needs through our existing strengths: our nationwide customer base and robust omnichannel system. We leverage these assets to continuously propel Thai fashion brands' growth alongside Central's expansion, providing physical retail spaces for each brand to enable customers to experience genuine try-ons whilst feeling fabrics and colours, thereby enhancing confidence before making purchase decisions. Furthermore, we continue to support and incubate emerging brands under our ‘Retail Ecosystem,’ creating a fashion community that addresses both trend updates and convenient shopping experiences, whilst consistently attracting new customer segments, particularly the young generation.

Moreover, Central Department Store's compelling data reveals that Thai fashion brands (T-Fashion) have experienced sales growth of over 138% during the past six months (2025), particularly driven by Gen Y-Z customers who have increasingly embraced Thai brands. One in three customers represents the Gen Z demographic with strong purchasing power. Concurrently, we observe growth in international tourists shopping for Thai brands, with Chinese visitors showing an 82% increase in traffic compared to the same period in 2024. This reflects the potential to attract new customers globally.

Most recently, transcending the boundaries of the fashion world, Central Department Store, in partnership with Central The 1 Credit Card, has joined forces with promising emerging Thai designers, providing comprehensive support as a business platform. We offer space to showcase the potential of new Thai fashion brands that originated and flourished within the social media landscape, enabling robust brand development through the establishment of physical stores at Central Department Store. These physical stores will become fashion community hubs that facilitate customers in experiencing genuine products firsthand, whilst enabling various brands to establish storefronts and engage with customers in real-time. This prepares us to deliver exceptional experiences at this year's signature event, ‘Central The Fashion Disruptors 2025’- transitioning from online to on-ground, bringing authentic trial and shopping experiences directly to Central Department Store. The event features comprehensive collections including new collections, special collections, and bestselling collections, bringing Thai fashion brands from the online sphere to offline spaces such as Central Department Store. Strengthened by our trusted brand image and recognised curation expertise, with 29 branches nationwide and omnichannel shopping connectivity that seamlessly bridges online and offline worlds, we facilitate convenient shopping whilst elevating products, services, and exclusive privileges without interruption (Q4 2025).

Woraluksanai Bhicharnchitr, Head of Merchandising – Women of Central Department Store Group Under Central Retail shared the idea behind the event “This year, we present the concept “Unfiltered”, bringing together leading online brands and giving everyone the chance to experience them in real life at Central Department Store. What we’re most proud of is that Central is the first department store to open its space for Rising Designers & Online Brands, allowing them to take the step from the online world to a true on-ground experience. We believe in their potential and have continuously supported designers and brands all along. This marks an important milestone that reaffirms our commitment to being open, supportive, and growing together with the new generation-whether they are designers, creators, or brand founders—so we can move forward and shape the future of fashion together”

Unveiling the "Unfiltered" Concept

"Central The Fashion Disruptors 2025" presents the "Unfiltered" concept, inviting everyone to step beyond their online feeds and experience fashion in a new dimension through an "Unfiltered" lens. This will be showcased through fashion shows alongside activities that seamlessly merge the physical and digital worlds. The event takes place on 29th August 2025 at the Event Arena, CENTRAL @ CentralwOrld, featuring activities and fashion shows from 16 renowned brands including AIMER, CALM OUTDOORS, DAILY SQUAD, FABRIQUE, FLAT2112, LOOKBOOKLOOKBOOK, MAISON KEEPS, MERGE, PICCORO, RALLY MOVEMENT, SALISA, THE SRT, TRIKUL, VIRGINX, WACAY, and WARA.

Attendees can update themselves on the latest trends with the sensational girl group "4EVE," featuring the complete lineup: Mind-Atitaya Tribudarak, Jorin-Jorin Khumphiraphan, Ta-aom-Bennyapa Onjit, Hannah-Hannah Rosenbaum, Fai-Nattaya Buttura, Punch-Tipanan Nilsiam, and Aheye - Korrnanid Laosubinprasoert.

The excitement continues with two popular young gentlemen, Chokun - Puttipong and Aston - Ratiphat Luangworapan, actors and models from the GMM series The event concludes with Emi Thasorn Klinnium in a fashion show from brand WARA.

Don't miss out on these exceptional experiences that reflect the authentic fashion world through tangible encounters, including:

• Photo Area & Fashion Experience – Experience fashion from a fresh perspective with exclusive photography sessions featuring professional fashion photographers in an immersive format with colour-changing backgrounds
• Fashion x Food Stylish Experience – Special menus that blend the worlds of fashion and cuisine, creating innovative dishes crafted exclusively for this event by professional chefs from I Do Catering
• DJ & Entertainment – Enjoy the After Party with DJ Jira, the rising Gen Z DJ sensation
• Special Promotions – Exclusive privileges for Central The 1 Credit Card holders (upon meeting specified conditions), including:
  • MAISON KEEPS: Spend 3,000 Baht and receive an additional 50 Baht discount
  • THE SRT: Purchase 10,000 Baht and receive a complimentary Tote Bag worth 990 Baht
  • PICCORO: Spend 4,900 Baht and receive a Rodeo Buckle Belt - Cowgirl (worth 1,890 Baht)
  • VIRGINX: Spend 3,000 Baht and receive a gift from the brand
  • MERGE: Spend 2,500 Baht and receive a 200 Baht discount voucher; spend 3,500 Baht and receive a 400 Baht discount voucher
  • WACAY: Receive a complimentary Mini Monogram Tote Denim worth 690 Baht when spending 4,000 Baht
  • LOOKBOOKLOOKBOOK: Spend 4,000 Baht and receive scrunchies
  • AIMER, FLAT2112, SALISA, TRIKUL, FABRIQUE, DAILY SQUAD: Receive up to 10% additional discount

Continue your shopping experience with our Pop-up event featuring leading brands at CENTRAL @ CentralwOrld. From 30th August to 5th September 2025, visit the Event Arena on the 1st floor to explore brands including DAILY SQUAD, MAISON KEEPS, PICCORO, RALLY MOVEMENT, THE SRT, TRIKUL, and VIRGINX. Additionally, discover numerous other leading Thai brands across our Women's Fashion departments on the 2nd and 3rd floors, featuring AIMER, FABRIQUE, FLAT2112, LOOKBOOKLOOKBOOK, SALISA, and WACAY.

In September 2025, join us at Central Ladprao in the Women's Fashion department on the 2nd floor, where you can discover brands including: AIMER, DAILY SQUAD, DEAR DARLING, FABRIQUE DAILY SQUAD, FLAT2112, HOUNDDOWN, LOOKBOOKLOOKBOOK, MAISON KEEPS, MERGE, MITR MIRA, PAPER, PICCORO, SALISA, THE SRT, TRIKUL, URBAN APPAREL, VIRGINX and WACAY.

Watch the excitement of "Central The Fashion Disruptors 2025" through live streaming on Facebook and YouTube: Central Department Store from 6 p.m. onwards. Discover and shop fashion in your own style today at every Central store, including Central Chidlom, Central Ladprao, CENTRAL @ CentralwOrld, CENTRAL@Megabangna, or through the Central App.

Shop at Central Department Store and central online at www.central.co.th, via Central Chat & Shop, or chat to shop through our Facebook page and inbox at Facebook page: Central Department Store, as well as Central TikTok Shop (Q4/2025).