• Order TOPS products on GrabMart today and get double (x2) The 1 points! Simply link your The 1 membership to GrabMart from now through 15 December 2025

Bangkok, 22 September 2025 — TOPS, the food business under Central Retail, is significantly expanding its retail ecosystem by partnering with The 1 and Grab Thailand to penetrate the quick commerce and loyalty programme market. For the first time, The 1 points are now connected to every order of TOPS products made via GrabMart, enabling customers to collect and redeem points seamlessly across both offline and online shopping channels under an omni-channel model. This responds directly to the lifestyle of digital-age consumers who prioritise convenience, speed, and value across all touchpoints, while also enhancing long-term brand loyalty.

The campaign aims to close with 25% sales growth for TOPS via GrabMart, while continuing to build momentum in future joint developments and doubling the number of The 1 members who engage through this channel. To celebrate the launch, a special promotion is being offered: customers who link their The 1 account to GrabMart will receive double (x2) The 1 points on their first order, from now through 15 December 2025 only.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said “Consumer behaviour is changing rapidly and in diverse ways. One of the fastest-growing groups is those who demand a seamless shopping experience that is convenient, fast, and adaptable to every lifestyle. TOPS is therefore advancing its omni-channel strategy through collaboration with The 1, Thailand’s largest loyalty platform, and GrabMart, the leading on-demand delivery service from supermarkets and leading stores. Together, we are launching the ability to earn The 1 points through TOPS purchases on GrabMart for the very first time.”

“This elevates the shopping experience by offering convenience, speed, value, and exclusive benefits on every TOPS order, while integrating online and offline point collection and redemption seamlessly. It also paves the way for more personalised campaigns in the future. This partnership reinforces TOPS’ goal of being a Truly World-Class Omni-Channel Lifestyle Food Retail. We aim to achieve 25% sales growth via GrabMart and to increase the number of The 1 members among TOPS customers who have not yet registered — doubling membership numbers through this channel.”

“This collaboration also capitalises on the opportunities within Thailand’s quick commerce market, which continues to expand. According to Priceza Thailand’s E-Commerce Trends 2025, the sector is expected to grow by 20-30% in 2025. This aligns with TOPS’ customer insight data, which shows that over the past two years, usage of TOPS ONLINE services across all channels — including TOPS ONLINE Quick Commerce, 3P Marketplace, and Personal Shopper services — has increased more than five-fold. The most popular product categories include fresh food, imported fruit, and snacks respectively.”

Mr. Kawin Tangudtaisak, Managing Director of The 1, said, “As Thailand’s No.1 Digital Lifestyle & Loyalty Platform, The 1, in collaboration with TOPS under Central Group, is committed to delivering maximum value to members. This strategic partnership with Grab Thailand enables The 1 members to easily link their accounts with GrabMart. It not only enhances convenience for members, but also turns every purchase into tangible value, as points are the benefit members value most. We believe this collaboration will be a major driving force that strengthens The 1 ecosystem and reinforces our vision of becoming a true ‘Center of Life Platform.’”

Mr. Chirakit Kwangsukstith, Senior Director – Deliveries at Grab Thailand, said “As the leading on-demand delivery service from supermarkets and retailers, GrabMart is dedicated to meeting the needs of modern consumers who place a high priority on convenience, speed, and value in every shopping channel. This collaboration with TOPS and The 1 marks an important milestone in enhancing the shopping experience for users by integrating The 1 points system with GrabMart. Customers can now shop TOPS products on GrabMart, earn points with ease, and enjoy greater value on every order. The partnership not only enhances convenience for users but also extends business opportunities within Thailand’s digital quick commerce market, which continues to grow. We believe this synergy will strengthen the seamless shopping ecosystem and foster long-term brand loyalty, especially among digital-first consumers who seek comprehensive and truly rewarding shopping experiences.”

From today, every order of TOPS products via GrabMart earns The 1 points automatically — simply by integrating your The 1 account to the Grab app. Customers will receive 1 The 1 point for every 25 baht spent, equivalent to in-store shopping. Special launch promotion: earn double (x2) The 1 points on your first order when you link your The 1 account to GrabMart from now through 15 December 2025.

For more information, visit www.tops.co.th, Facebook TOPSThailand, or LINE @TOPSThailand.

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