Bangkok, Thailand – Supersports, operated by CRC Sports Co., Ltd. under Central Retail Corporation, continues its remarkable momentum from 2024 into 2025, achieving another milestone by earning two prestigious recognitions at the Asian Experience Awards 2025 — Thailand Brand Experience of the Year – Retail and Thailand Customer Experience of the Year – Retail.

These two accolades underscore Supersports’ leadership in driving retail innovation and redefining the customer experience while inspiring communities and elevating Thailand’s sports industry. The company’s achievements in 2024 — including a 7.5% sales growth and significant improvements in brand image and customer satisfaction — further solidify its position as the top sports retailer in Thailand and a model for retail excellence across Asia.

Driving the “Move You, Move Sports” Vision

Ms. Wiyada Buranapakorn, Senior Vice President of Marketing at CRC Sports Co., Ltd., shared, “Throughout 2024 and into 2025, Supersports has advanced with the brand direction ‘Move You, Move Sports,’ aiming to redefine how Thais connect with sports. Using insights from over 2 million active The 1 members and a network of more than 80 stores nationwide, we have built a three-dimensional strategy driven by brand transformation, technology innovation, and community engagement.”

Three Strategic Pillars for Growth

1. Brand Transformation

• Modernized stores with a refreshed, future-ready design covering all sports categories.
• Launch of the new Flagship Store at Central Chidlom, expanding the Supersports 3.0 concept nationwide.
• Award-winning design at Supersports Central Westville, which received the Gold Prize for retail innovation.

2. Technology-Driven Experiences

• Introduced advanced in-store innovations such as Safesize 3D, Interactive Running Track, and Golf Simulator, alongside AI-powered analytics (Palexy) to enhance operations and personalize the customer journey.

3. Sports Community & Engagement

• Organized over 150 annual events across multiple sports disciplines, attracting more than 250,000 participants, with 30% being new customers.
• Collaborated with sports influencers — Running Gurus, Golf Experts, and Basketball Icons — to inspire participation and build authentic connections.
• Continued the CSR initiative ‘Donate Your Shoes’, delivering sports shoes and equipment to underprivileged communities to promote accessibility and equality in sports.

Key Achievements 2024–2025

• Sales growth: +7.5%
• Customer Satisfaction Score: Increased from 49% to 59%
• Brand Recall: Up to 23% in Q3
• Flagship Store at Central Chidlom:
  • Customer satisfaction: 98%
  • Sales increase: +41%
  • Member traffic: +9%
• Launch of Wilson Lab: The first in Southeast Asia, offering professional racket-customization services.

Looking Ahead: 2025 and Beyond

Supersports continues to evolve its brand and customer experience with deeper integration between online and offline channels through:

• Integrated marketing campaigns leveraging social media, influencers, and in-store activations.
• Signature events such as Supersports 10 Mile Run, Supersports Running Club, Football Clinic, and Football Fan Meet, attracting sports enthusiasts nationwide.
• Store expansions under the Supersports 3.0 concept, transforming each branch into a destination for sports lovers.

“Our mission is to make sports accessible for everyone — across all ages and genders — while setting new standards for performance sports retail. Supersports remains dedicated to inspiring Thais to live active, healthy, and sustainable lives,” added Ms. Wiyada Buranapakorn.

For more news and exclusive promotions, visit www.supersports.co.th or follow Supersports Thailand on Facebook and other social media channels.