Bangkok, 26^th November 2025 — Central Department Store, under Central Retail, in collaboration with Central The 1 Credit Card, reinforces its position as the nation's premier destination for festive gift shopping with the launch of its ‘CENTRAL SEASON OF GIVING 2026’ campaign. Customers can enjoy exceptional privileges and exclusive offers from leading credit cards and prestigious brand partners, whilst discovering THE WORLD OF GIFTS, a comprehensive and carefully curated collection of festive treasures. As the definitive landmark of the season, Central delivers an extraordinary year-end celebration with "CHRISTMAS LIGHT UP WONDER", unveiling a magnificent three-storey Christmas tree that radiates the beauty of light and the spirit of giving, inspiring joy and creativity. The event features appearances by celebrated actors Zee - Pruk Panich and NuNew - Chawarin Perdpiriyawong, alongside a special live performance by Ally - Achiraya Nitibhon, bringing vibrant energy to The Atrium, Ground floor, Central Chidlom.

The ‘CHRISTMAS LIGHT UP WONDER’ event marks a new chapter in elevating the festive experience, reaffirming Central's position as the ultimate seasonal destination. This celebration ushers in the season of joy by transforming the space into a radiant wonderland, adorned with intricate details that beautifully capture the special meaning of the year-end festivities. The centrepiece of the event is the spectacular three-storey Christmas tree, complemented by a magical ‘Happiness Express’ train that weaves through the tree, creating an enchanting journey into a world of wonder. Every corner has been decorated with embossed metalwork, unique handcrafted pieces created by inmates from Khao Prik Agricultural and Industrial Correctional Institution. This thoughtful collaboration not only enhances the beauty of the season but also embodies the spirit of giving and inspiration, making this a must-visit destination for festive celebrations.

Natira Boonsri, Chief Executive Officer of Central Department Store Group under Central Retail, stated: "Central Department Store places great importance on sharing happiness and delivering memorable experiences for our valued customers during every special occasion. We believe that true joy stems from heartfelt giving, which inspires us to continuously innovate and provide the finest services, alongside a carefully curated selection of gifts to help customers create meaningful moments for their loved ones. The warm response we receive nationwide during this highly anticipated year-end season reinforces the trust and success that Central has built over time. Furthermore, as part of this campaign, a portion of proceeds from every purchase will be donated to the Foundation for the Promotion of Supplementary Occupations and Related Techniques under Her Majesty Queen Sirikit The Queen Mother, and the Foundation for the Welfare of the Mentally Retarded of Thailand under Royal Patronage, to help sustainably improve quality of life within our communities."

The atmosphere was filled with delightful surprises as celebrated actors Zee - Pruk Panich and NuNew - Chawarin Perdpiriyawong made a special appearance alongside Father Christmas. The excitement reached new heights when the iconic Christmas tree was illuminated, casting a mesmerising glow that captivated visitors and created an unforgettable visual spectacle.

Adding to the festive cheer, Ally- Achiraya Nitibhon enchanted the audience with her soulful rendition of classic Christmas carols, perfectly complementing the magical ambience of the evening. Zee and NuNew also explored the Christmas Shop on the fourth floor, which features an extensive collection of gifts and seasonal decorations, generating considerable excitement across social media.

To extend this joy nationwide, Central Department Store has elevated the Christmas experience across all branches, each uniquely decorated with distinctive colour palettes and concepts. This transformation turns every Central store into a charming destination for festive photography, welcoming everyone to capture and share their special seasonal moments throughout the period.

Central Department Store curates an array of exclusive activities to deliver fresh festive experiences throughout December at Central Chidlom:

• CHRISTMAS LIGHT UP WONDER Experience the breathtaking illumination of the Christmas tree in a truly magical setting that will define this festive season. 3pm, 26^th November 2025
• SANTA MEET & GREET Enjoy heartwarming moments with Santa Claus and friends. 3 pm, 26^th November 2025 and 2 - 5 pm on 12^th, 13^th, 14^th, 20^th, 21^st, 24^th and 25^th December 2025
• JOLLY KIDS CAROLS Delight in the enchanting voices of children as they share the warmth and joy of the season. 2 – 3 pm on 12^th, 13^th, 14^th, 20^th, 21^st and 25^th December 2025
• CHRISTMAS PHOTO BOOTH X PAMMYSPALETTE Capture the beauty of the season at a specially designed photo booth by Pammy’s Palette. G floor, 20^th – 25^th December 2025
• D.I.Y. CHRISTMAS SOCKS Add a personal touch to your celebrations with a fun craft activity. 2^nd floor, in front of The Event Hall, 20^th – 25^th December 2025
• FESTIVE FEAST WORKSHOP Join creative culinary workshops featuring special menus from renowned eateries. Public Lane – Public Market, G floor, 13^th,14^th, 20^th, 21^st and 25^th December 2025
• FUNNY LITTLE MESS PARADE Enjoy an adorable festive parade. 24^th, 25^th, 31^st December 2025 and 1^st January 2026
• FESTIVE MENU Indulge in seasonal delights from a variety of celebrated restaurants:
  • Public Lane, 1^st floor: Mozza by Cocotte presents premium Australian Lamb Rack.
  • Public Market: Ba Hao Tian Mi offers Shine Muscat Honey Yogurt Pudding, Crunchy Choco Yogurt Pudding and Shine Muscat Tea Yogurt Whipped; The Rolling Pinn serves Snowflake Xmas Tree Cake, Dubai Matcha Strawberry Mochi and Cereal Cookie Crunch; PASH Juices introduces Santa’s Secret and Midnight Mocha; and this year’s highlight—Kaew Boutique x HOMEWORK—creates Apple Crumble Soft & Crispy Coconut Roll infused with the warm aroma of Christmas.
  • 3^rd floor: Starbucks features Reindeer Chocolate Cake, Milky Cream Croissant Tree and Hazelnut Praline Mille-Feuille Oat Milk Latte.
  • 6^th floor: MUJI Coffee Corner serves Ginger Bread Chocolate, while Lofter offers refreshing Red Lemon Soda and Green Lemon Soda.

Get ready for ‘FUNNY LITTLE MESS: SEASON OF GIVING’ at Central Embassy, in collaboration with STICKY MONSTER LAB—marking its first-ever appearance in Southeast Asia. Step into a vibrant art world with the adorable Redmon and Elfmon characters, spreading the spirit of giving throughout the festive season. From Level G to Open House on Level 6, the entire mall is transformed into a joyful kingdom featuring colourful art installations and playful characters by STICKY MONSTER LAB, inviting everyone to pause, smile, and rediscover the true meaning of giving, rooted in warmth and friendship.

Coming soon: FUNNY LITTLE PLAYGROUND, an oversized art playground for all ages, complete with giant Christmas socks, snow globes with falling snow, a ball pit, and candy cane props filling the space. 4^th December 2025 – 4^th January 2026 at Central Embassy.

Another highlight includes a curated collection of hundreds of Christmas decorations, plus Personalised Gift services from leading brands and exclusive gift-wrapping at every Central store. This year’s wrapping features newly designed festive paper, shopping bags, and special stickers created exclusively for the season. Available at five flagship stores in Bangkok: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao and Central Bangna. Customers may also choose to give the perfect gifts with festive Central Gift Card, available in two exclusive designs.

Celebrate the joy of giving with special festive Gift Cards, available in two exclusive designs, and enjoy seamless shopping across all channels with the ‘CENTRAL SEASON OF GIVING 2026’ campaign—offering the best deals throughout the season at all Central stores and via the Central App. 8^th December 2025 – 4^th January 2026.

• Up to 30% off regularly-priced items
• Up to 50% Cash Coupons, On-Top Discounts and Cash Back from Central The 1 Credit Card and other leadind credit cards
• Receive a 1,500 Baht Central Gift Voucher with a min. 30,000 Baht spent/sales slip with Mastercard (quantities limited)
• Receive a Central Season of Giving Puffer Bag with a min. 20,000 Baht spent per day. Special offer for Central The 1 Credit Card holders: shop for just 17,000 Baht or more per day, quantities limited.

Experience joyful moments and explore exclusive gift selections at every Central store nationwide from now until 4th January 2026. Stay updated with all the exciting highlights or shop conveniently anytime, anywhere through our special shopping channels: website www.central.co.th, Central App, Central Chat & Shop LINE @Centralofficial, as well as through our Facebook page and inbox: Central Department Store

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