Bangkok, 21^st March, 2022 – Central Food Retail under Central Retail, marches ahead with ‘CRC Retailligence’ strategy to cement its leadership in food retail innovation. Joining forces with Zipmex, Southeast Asia’s leading cryptocurrency platform, the company is launching a blockchain-powered supermarket, connecting modern consumers to the metaverse.

Mr. Stephane Coum, CEO of Central Food Retail under Central Retail, said that the company’s vision was to use new technologies to become a 21st century leader in food retail innovation. By partnering with experts like Zipmex, Southeast Asia’s leading cryptocurrency platform, the gateway to new and unexpected retail experiences in the metaverse would open. The ‘CRC Retailligence’ strategy is intended to drive retail innovations of the future, creating seamless experiences and to become “Central to Life” for all customers.

“This partnership reimagines Southeast Asian retail. We plan to tap into the retail potential of the metaverse, a world that runs on digital asset infrastructures such as crypto and NFT. We see enormous potential to enhance shopper experience and lifestyle through convenient, seamless and interactive access to products and services. The COVID-19 epidemic is also a key driver in re-shaping shopping behaviors as more people shop online, accelerating the development and uptake of new technologies and innovations in the retail space,” said Mr Coum.

Dr. Akalarp Yimwalai, CEO and Co-Founder of Zipmex Thailand, said that the opportunity to partner with a leading Thai food retailer would create many customer benefits such as more seamless and to access products and services in real time. “With the innovation expertise and leadership Zipmex has, we are the perfect gateway to the world of digital assets,” Yimwilai said. Zipmex has been offering support and knowledge resources to both retail customers and partners seeking to expand their businesses to the metaverse, taking advantage of such disruptive innovation occurring in the world today. Partners of Zipmex benefit from the ability to tap new market opportunities, drive revenue and increase customer awareness and engagement. “Our partnership with Central Food Retail is the perfect starting point for innovations in the food retail industry both in Thailand and Southeast Asia. We want to provide exciting new experiences for everyone and put Thai retail on the global stage.”

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