Transforming into an all-time landmark and complete lifestyle destination tailored to all lifestyles across generations

Bangkok, 25 November 2022 - Central Department Store under Central Retail announced a festive-season surprise with the unveiling of “CENTRAL LADPRAO THE NEW LOOK,” giving Central Ladprao an all-around revamp. With a 600 million Baht investment, the retailer transformed Ladprao’s 40-year-old legendary mall into the “all-time landmark and complete lifestyle destination” under the “Boundless Playground” concept. The retail giant gave a brand-new look to a total area of 50,000 square meters include the area of Supersports, B2S and PowerBuy. cementing its position as the leading omnichannel retailer offering the best for diverse lifestyles across generations. The zones that were revamped include Beauty, Fashion, Luxe Galerie, Home, My Little World, and Living House. The store is also organizing fun activities and special promotions during the grand reveal celebration.

Mr. Olivier Bron, Chief Executive Officer - Central Department Store, under Central Retail, said “From the very first day, Central Department Store never stopped innovating and exploring new ways to create the best shopping experience for our valued customers. Central Ladprao has been the go-to shopping destination for not only people living in the Ladprao area but for all Bangkokians since 1983. With a 600 million Baht investment, the store has been given a huge revamp and zone expansion to unlock the store’s full potential to serve customers across all demographics, including the younger generation and the workforce with high-purchasing power. Central Ladprao ranks second among the branches with the most customers in the wealth category, with around 50,000 wealthy clients, trailing behind Central Chidlom. This wealthy group generated over 40% of sales for the branch (as of October 2022). Strategically located at the important train hub, the re-imagined Central Ladprao will offer the most compressive range of products and services. We expect a 35% surge in traffic and 40% growth in sales, compared to the same time last year.”

“CENTRAL LADPRAO THE NEW LOOK” boasts 7 newly revamped zones to meet the unique lifestyle of all generations:

1. Meet The Best of Beauty at the Beauty Galerie (Beauty zone, 1st Floor). The zone features over 300 leading brands of makeup, skincare, and perfumes. Under the concept “Central: The Sensation of Beauty,” Central Ladprao is the ultimate all-in-one spot for all things beauty.
2. The World of Fashion is Here at the brand-new Luxe Galerie (Luxe zone, 1st Floor). Creating a smooth shopping experience with the new Shop-in-Shop design, Central, the No.1 fashion destination, brings the latest trends in fashion to delight fashionistas. The highlight is the opening of American streetwear brand Sporty & Rich’s first offline concept in the world.
3. The Women Zone “Where Fashion Meets Lifestyle” (2^nd floor). Female customers, teenagers and working adults, can choose from various streetwear brands and successful Thai designer brands on Facebook and Instagram, including Pimnatta, Daily Squad, Mitr, and Paing. They can now try the clothes and no longer have to wait for their online orders to arrive. Fashion devotees can also browse the latest shoes from leading brands including Fitflop, O&B, SHU, Nine West, Steve Madden and Villain SF at the Women zone as well as beautiful accessories from Cath Kidston, SWAN and SHEPENDENCE to shop the entire look.
4. The Ultimate Destination for Men’s lifestyle, unisex fashion, glasses, and tech gadgets is the Men zone on the 3rd floor. The space, decorated with white for a modern, street look, offers a multi-brand experience with products from leading brands such as Marshall, JBL, Go Pro, Bose, B&O, and Segways. At 3d floor the pen department is also offering a new concept Store from Lamy, decorated with bright, fun colors, featuring exclusive pen models.
5. The Big world for the Little Ones, the Mom & Kids zone, has been rebranded as “My Little World” and offers various kids’ corners that will excite the little ones. Under the concept of “Bring the Best for Your Baby,” the zone is packed with everything parents and children need. Expect thoughtful activities such as Baby Adviser, Baby Pump Bar, and Play Time, plus a new playground “CUBS by Playmondo”; all meant to create meaningful moments for the entire family.
6. A Foodie’s Paradise at Living House zone. The spacious area on the 4th floor combines Co-living and Eating space to create a cozy, tasty eating space. Among the famous street food shops guaranteed to delight are Tong Peng Roasted Duck, Kao Ka Moo St. Louis, Jeh Jong Moo Tod, Padthai Savoey, Yaowarat Toasted Bun, and Le Cha Roti.
7. Home Lover’s Dream at Home zone (5th floor). Expect the best bedding and bedroom products, kitchen items, and appliances from over 200 Thai and international brands. Highlights include: ‘The Pillow Testing’ zone that allows customers to try each pillow before making a purchase; the Needle World for every embroidery need; and a special zone for coffee fanatics. In addition, the store offers all kinds of coffee machines - drip, slow drip, cold press, capsule coffee makers, coffee pots, automatic coffee machines and more to make sure customers can make their perfect cup at home. Home cooks will love the “Fooded.co” Cooking Studio featuring cooking and baking courses by professional chefs. During the festive season, the zone also offers “Small Appliances Festive Box” curated by leading brands.

The ‘CENTRAL LADPRAO THE NEW LOOK’ celebration campaign will be packed with special activities and exclusive promotions:

• Customers can take part in fun activities at every department: Get a complimentary fresh bouquet at the Special Central Daily Gift Station, 1st Beauty Galerie from 25-27 November. Join the EVERYTING IS ALL YOU singing workshop by MUSIC STUDIO at the promotion area on the 2nd floor. Have a fun-filled family day at the DIY keychain and egg painting workshops at “My Little World” from 25 - 27 November. Foodies can enjoy complimentary fresh Thai fruit (the first 100 customers) and Combo Set Menu at a special price, at the “Living House” Co-living & Eating Space from 25 -27 November, and many more promotions to celebrate “Central Ladprao The New Look.”
• Exclusively for The1 Credit card customers (on 24-26 November 2022) receive 1,500 points with a minimum spend of THB 1,500 baht per sales slip (limited to 1,500 points per main card during the campaign and limited to the first 1,000 registered customers)
• Enjoy special offers and privileges from eligible credit cards during the “Central Very Very Midnight sale” (24 November - 5 December 2022) and Central Let’s Celebrate 2023 (14 November 2022 - 10 January 2023)

Experience "CENTRAL LADPRAO THE NEW LOOK" at Central Ladprao and shop on-the-go with Central’s omnichannel platform, including the 24/7 shopping experience at Central App, chat and shop with a personal shopping assistant at Central Chat & Shop via Line @Centralofficial, Central Facebook Inbox and Facebook Live at Facebook: Central Department Store, or talk to your on-demand Personal Shopper who will facilitate, and inform you of, all the privileges and promotions at 1425.