Business Movement

Tops Presents Grande Italia 2023: An Exclusive Italian Experience with Over 1,000 Handpicked Products from Renowned Regions Across Italy

Bangkok - June 12, 2023 - Tops, a food business arm of Central Retail, caters to Italian food enthusiasts by partnering with the Italian Trade Agency - Bangkok Office and the Embassy of Italy in Thailand to offer them a gateway to the exquisite world of Italian cuisine, exceptional ingredients, and exclusive food products sourced directly from renowned brands spanning every corner of Italy. This event highlights Tops as a true leader in selecting and gathering the best products to offer customers a wide range of new experiences.

The ‘Grande Italia 2023 : La Festa Italiana’ which is the biggest Italian food festival right in the heart of the city, provides the perfect opportunity to shop to one’s heart's content and experience the vibrant flavors of Italy from June 12 to June 18, 2023 at the Eden Zone, 1st floor of CentralWorld.

According to Mr. Stephane Coum, Chief Executive Officer Food Group, Central Retail, Italy holds a special place in the hearts of many people as a favorite destination known for its exceptional food culture, renowned worldwide. Tops, with its wealth of experience and expertise, excels in sourcing high-quality products from the best producers globally. The primary goal of Tops is to consistently provide customers with a diverse range of food experiences that are nothing short of extraordinary. “In a recent collaboration, Tops has partnered with the Italian Embassy in Thailand and the Italian Trade Agency (ITA) to organize the largest Italian food festival of the year, the Grand Italia 2023: La Festa Italiana Event Food Fair. This event is part of an agreement aimed at promoting trade and fostering stronger relations between Thailand and Italy.”

“Tops is thrilled to present the annual Italian campaign for 2022-2023, offering customers an opportunity to experience the captivating allure of Italy without the need to travel far. In addition to a wide selection of over 1,000 exclusive imported products plus more than 20 shops selling products sourced directly from Italy, customers can immerse themselves in the rich flavors and traditions of Italy through numerous activities.”

The opening ceremony of the event was graced by esteemed guests, including H.E. Paolo Dionisi, the Ambassador of Italy to Thailand, Mr. Giuseppe Lamacchia, the Italian Trade Commissioner of the Italian Trade Agency in Bangkok. Mr. Stephane Coum, the CEO of the Food Group at Central Retail, Mrs. Supatra Chirathivat, the Executive VP of the Office of Policy Management for Corporate Relations and CSR at Central Group and Ms. Busaba Chirathivat, Executive Vice President, Corporate Communications and Relationships Central Group along with the executives of Central Group and Central Food Retail, graciously received esteemed guests at the event.

The highlight of the event is a haven for Italian food lovers, as they will discover a remarkable selection of premium food products and high-quality ingredients imported from various regions of Italy. It's an opportunity to experience the authentic taste of Italian cuisine and indulge in the pleasure of shopping for these exquisite delights. Exceptional products at the event include the Meliora paccheri from Campania, De Cecco natural olive oil from Abruso, Clemente cold pressed olive oil from Puglia, Bialetti Perfetto Moka roasted and ground coffee, Riso Gallo Arborio Italian rice from Lombardy, Fiorentini organic healthy snacks from Piedmont, Giuseppe Giusti balsamic vinegar, Loacker Quadratini blueberry yoghurt from Trento - Alto Adige, and delightful classic desserts like Mulino Bianco biscuits from Emilia-Romagna. Visitors can also explore the rich flavors of ILLY GROUND Italian instant coffee from Friuli-Veneti Giulia, BIO Junior biscotti from Veneto, Meliora Pici pasta, Poggio Del Farro organic wheat breakfast cereal, Acqua Panna natural spring water from Tuscany, Spinosi tagliatelle from Marche, Sabatino truffle powder from Umbria, Antipasto Calabrese from the brand Delizie Di Calabria from the region of Calabria, and many more exquisite offerings.

Food lovers can indulge in the unparalleled flavors of Italy, brought straight to Thai consumers, with the captivating concept of "Every Day DISCOVERY," uncovering a remarkable day at Tops, where everyone can experience world-class deliciousness like never before.

To add to the excitement, the event will be brimming with delectable treats and a vibrant atmosphere that exudes the essence of Italy. One of the highlights is the "Cooking Show" activity, featuring renowned celebrity chefs who will take turns showcasing their culinary expertise and creating special creations each day throughout the event. From savory dishes to delectable desserts, these talented chefs will captivate the audience with their unique recipes as well as special dishes that are exclusively available at this event.

Among the exclusive dishes to be savored at the event is 'Gnocchi Gamberi, Ricci Di Mare e Bottarga,' a dish from Tuscany, which features fresh Chicche served with prawns, sea urchin, and flavorful fish roe. The fresh pasta, prepared daily with great attention to detail, embodies the authentic Italian style, where temperature control and precise kneading techniques are key to achieving the perfect texture.

At this event, food lovers will have the opportunity to savor a unique dish crafted by Michelin Guide chef Francesco Lenzi, the renowned head chef and owner of prestigious Italian restaurants, Lenzi Tuscany and Nonna Nella by Lenzi in Thailand. He has specially created a remarkable culinary masterpiece featuring popular seafood such as shrimp, combined with delicate sea urchins, and topped with the rare and flavorful Bottarga roe. Chef Lenzi himself will share his techniques and culinary insights with attendees. This can only be experienced during the event.

Come and be a part of this culinary adventure at the largest Italian food festival in the heart of the city, Grande Italia 2023 : La Festa Italiana. From June 12 to June 18, 2023, head over to the Eden Zone, 1st floor of CentralWorld to immerse yourself in a world of great food and premium quality ingredients directly from Italy at Tops Food hall, Tops Fine Food, and Tops 157 branches nationwide. For more information, visit the website www.tops.co.th, check out the TopsThailand Facebook fan page, or download the @TopsThailand application.

#Tops #EveryDayDISCOVERY

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