Our Pride

Central Retail Corporation Public Company Limited or CRC selected into Dow Jones Sustainability Indices : DJSI 2022, which reflected its sustainable CRC objective and goals by being ranked in the Top 3 of Dow Jones Sustainability Indices (DJSI) in the retail sector out of 476 participating companies around the world. Furthermore, the company was invited by S&P Global to participate in the evaluation of the DJSI, which is a stock index of world-class companies that are accepted by all institutional investors around the world who have passed business sustainability assessment based on economic, social and environmental performance. In 2022, there were a total of 3,519 companies participating in the DJSI assessment from 61 industry groups around the world that were invited to participate in this assessment.

Central Retail has been selected as a member of the DJSI from the Emerging Markets and was invited to participate in the first DJSI assessment in 2021 with our scores increasing two consecutive years. In the first year of participating in the assessment, the company was elected in Sustainability Yearbook Member for 2021, which has furthered the success of being on the path to become Thailand's first retail organization in the field of Green & Sustainable Retail under a balanced operation in 3 dimensions: the environment, society & good governance (ESG) and the CRC ReNEW strategy that aims for towards net-zero emissions by 2050. This can be done through cultivating corporate culture and creating a sustainable development mindset amongst employees at all levels, which can be inserted into every business process, such as the use of clean energy innovations, using environmentally friendly packaging, and implementing efficient solid waste management. In addition, creating a livable society by reducing inequality and creating equality in society is crucial, which reinforces Central Retail's commitment to conduct business in accordance with good governance principles that builds confidence with customers, partners, investors, shareholders and all stakeholders; along with delivering a livable world to the next generation.

Central Retail, the first and only retailer in Asia, to receive 5 major Asian Excellence Awards 2022

Central Retail Corporation Public Company Limited or CRC underlines its excellence as a retail leader in Asia by constantly elevating its retail business and building on its success through excellent corporate management in all aspects such as management, financial management, sustainability development, investor relations management and corporate communications management. The group was acknowledged by Asian Excellence Awards 2022, Asia’s leading award institution, which granted Central Retail for the second year the 5 prestigious awards: Asia’s Best CEO, Asia’s Best CFO, Asia’s Best CSR, Best Investor Relations Company, and Best Corporate Communications.

Central Retail is also honored to be the first and only retailer in Asia to receive 5 awards for two consecutive years.

These awards reflect Central Retail’s key accomplishments in several areas:

Leading for a sustainable growth: the true leader who can efficiently manage and drive the company forward in all aspects, resulting in continuous business achievements of all key growth factors, together with the responsibility towards society and environment both regionally and globally. The “Asia’s Best CEO” award was given to Mr. Yol Phokasub, Chief Executive Officer, Central Retail.
Leading for financial stability: the ability to create the highest advantages and stabilise the company’s financial structure through strong management and business planning, as well as budget management and productive investment plan. The “Asia’s Best CFO” award was given to Mr. Ty Chirathivat, Chief Financial Officer, Central Retail.
Leading sustainability and reducing inequality: the conduct of internal and external activities based on corporate governance, considering possible impacts and consequences to all involved parties as well as promoting equality and uplifting the wellbeing of employees, the communities, and society. The “Asia’s Best CSR” award was given to Central Retail Corporation Public Company Limited.
Forging strong investor relations: open communications with investors, complying to good governance and core principles of investor relations, strengthening confidence in the company on a regional and global scale. The “Best Investor Relations Company” award was given to Central Retail Corporation Public Company Limited.
Enhancing corporate branding and creative communications: effective and outstanding communications, both internal and external, coupled with functional communication strategies and planning to maintain and promote positive corporate branding on the world stage. The “Best Corporate Communications” award was given to Central Retail Corporation Public Company Limited.

Mr. Yol Phokasub, Chief Executive Officer of Central Retail said “The management team and all staff are extremely honored and proud as Central Retail received 5 Asian Excellence Awards for the second year, being the first and only retailer in Asia to receive 5 awards for two years in a row. As the leading Thai retailer, Central Retail has demonstrated its commitment to bring all-round excellence in management on a global level. I would like to express my sincere gratitude to our customers, partners, and all stakeholders for placing their trust in Central Retail, and my heartfelt appreciation to all working teams who are always ready to drive the company forward to greater success, together.”

Asian Excellence Awards 2022 is organized by Corporate Governance Asia, the leading economic and corporate governance magazine based in Hong Kong, to seek and select companies from all around Asia and award those with excellence in management and finance, consistent business growth, positive relationships with investors, creative corporate communications, and sustainability. This year marked the 12th event of Asian Excellence Awards.

“Central Retail strives to significantly grow the business in every aspect through CRC Retailligence strategy and never cease to develop its Next-Gen Omnichannel to be the best platform in Thailand, delivering clients seamless services and experiences. At the same time, we are committed to being the model organization for sustainability with our CRC Green & Sustainable Retail concept, which embeds sustainability into every step and process of business operation. We encourage the collaboration among related sectors to achieve business goals in balance with the highest standards of sustainability practices.” concluded Mr. Yol.

Central Marketing Group (cmg), a subsidiary of Central Retail, one of the leading retail distributors in Thailand with over 40 fashion, beauty, watches, and technology brands in its portfolio, was recently feted at the Kincentric Thailand Best Employers Award and Learning Conference 2022. The company received the “Kincentric Best Employer Thailand 2022 Award” for the fourth consecutive year and the “Kincentric Best Employer Hall of Fame 2022 Award” for organisations given a Best Employer Award for three consecutive years. The awards reflect the company’s consistent commitment to never stop growing and elevating its relations with its employees through its ‘Lead the Change’ vision.

Edwin Yap Hawson, President of Central Marketing Group (cmg), said, “Winning the Kincentric Best Employer Thailand Award for the fourth consecutive year is such a huge blessing for us. Our unswerving commitment to love and serve our brands, customers and teams has proven to build our success through the years, both in terms of business growth and in being a great place to work for our employees. This year, our rallying cry of ‘Lead the Change’ has motivated us to not fear change but use it to drive us further in developing our business and our teams.”

Three key factors to driving cmg’s ‘Lead The Change’ Approach are: Brand Management Under cmg: cmg continuously seeks world-class brands and brings the latest product innovations to meet the needs of Thai consumers. Shopping behaviours of consumers today are rapidly evolving and cmg appreciates that consumers are embracing convenience and prefer flexibility when purchasing products and receiving services. In this connection, cmg is offering a more convenient and flexible payment gateway through the Atome application; a buy-now-pay-later service enabling shoppers to pay in instalments without needing a credit card.

Caring for Customers and Delivering Products and Services That Meet Their Needs: cmg continues to lead in data-driven digital marketing via its CRM T1 platform to provide customers with the latest products and exciting offers. Moreover, customers can enjoy shopping at their fingertips from Virtual Shopping Service, Dedicated e-commerce sites along with social media channels such as Facebook or Line to “Chat & Shop” connecting them with their favourite products and brands. Maximising Employee Potential and Prioritising Their Well-being: With the adoption of new technologies within the organisation, cmg provides opportunities for employees to sustainably learn and continue developing knowledge and enhancing competencies in every way necessary to keep pace with the unfolding of the digital age. cmg is committed to strengthening the skills of young talents to empower them to become effective leaders going forward. Moreover, cmg prioritises employees’ well-being to foster a positive and comfortable working environment. To this end, its I-CARE working culture actively listens to employees, provides a flexible workplace, and recognises employee dedication and performance through Best Employee Awards.

Our Pride

Our Rewarding Moments

Awards & recognition as an industry leader

Global Best Employer Brand Awards 2023

Excellence in Data Governance

CRC selected into DJSI 2022

HR Innovation Award 2022

Asia’s Best Brand of the Year

ASEAN Asset Class PLCs

Central Retail, the first and only retailer in Asia, to receive 5 major Asian Excellence Awards 2022

Central Retail received excellent award for being organization which supported disability people for 3 consecutive years

cmg receives 4th consecutive "Kincentric Best Employer Thailand 2022’ award and ‘Kincentric Best Employer Hall of Fame 2022"

“Tops” wins a Platinum Status in the “AMCHAM CSR EXCELLENCE AWARDS” for the 12th consecutive year

Thailand Corporate Excellence Award 2022 in Marketing Excellence