Jing Jai Maha...Nakorn – Discover Local Treasures from Communities Across Thailand, Right in the Heart of the City

The opening ceremony was honoured by Dr. Sumet Tantivejkul, Director and Secretary-General of the Chaipattana Foundation, who presided over the event. He was joined by Khun Pichai Chirathivat, Khun Supatra Chirathivat, Khun Piyawan Leelasompop, Khun Udom Srisomsong (Deputy Director-General of the Department of Internal Trade, Ministry of Commerce), Khun Watcharee Churugsa (Assistant Director, Designated Areas for Sustainable Tourism Administration), and Khun Napaporn Mekhaphongampai (Inspector-General, Ministry of Social Development and Human Security), who also joined the ceremony and toured the highlight zones.

7 Highlight Zones for Every Lifestyle:

1. Jai Klang Krung Zone (Central Court) – The main zone featuring various activities including workshops, mini-concerts, the “Plant Together” project, and the Good Goods Goods
2. Jai Soo Jai Zone (Eden 1) – The Jing Jai Farmers’ Market offering fresh and safe fruits and vegetables, along with rare GI products.
3. Tem Pak Tem Jai Zone (Eden 2) – Delicious dishes and traditional local desserts such as Mae Prapaisri sticky rice, Pak Nam Pho Wagyu beef, and rice noodles with rice-field crab curry.
4. San Thai Ruam Jai Zone (Dazzle) – A collection of handcrafted goods and handmade products from communities such as woven fabrics, embroidery, and wickerwork.
5. Gin Len Gin Jai & Sarn Jai Thai Tham Zone (Beacon 2) – Agricultural and processed food products from local communities under the Central Tham initiative.
6. Jit Mit Jai Zone (Beacon 3) – Booths from government partners including the Tourism Authority of Thailand (TAT), Ministry of Social Development and Human Security (MSDHS), DASTA, and Thailand Post.
7. Hmao Yok Jai Zone (Beacon 4) – Value-for-money fruits and seafood ideal for takeaway, brought by GO Wholesale and local community enterprises.

This year, Jing Jai Maha...Nakorn has been elevated to a fully Carbon Neutral Event, using recycled materials, reducing carbon emissions, and implementing systematic waste management. A portion of the proceeds will go towards purchasing saplings for reforestation under the Plant Together initiative—fostering sustainable balance across the economy, society, and the environment. Central Group is also expanding this model to other areas, allowing the hearts of local communities and city dwellers to grow together—every single day.

This event is more than just a shopping festival—it’s an inspiring platform and a CSV (Creating Shared Value) model that Central Group is committed to developing, enabling business growth alongside sustainable community development. Even after the event, consumers can continue supporting community products through Tops, Good Goods, and Jing Jai Farmers’ Market.