Get Donate, Make Your Move

Oftentimes, modern consumers discard gently used sports shoes due to changing trends or new technology, leading to a surplus of high-quality, unused footwear—and consequently, unnecessary waste. Meanwhile, many individuals lack the means to afford even a single pair of sports shoes, limiting their access to sports and physical activity.

In response, Supersports, under Central Retail, has been running the “Get Donate, Make Your Move” campaign for over 11 years. This initiative invites customers to donate gently used sports shoes at any Supersports branch, where the shoes are then distributed to children and youth in shelters and remote communities by adopting a creative CSR strategy that encourages customers to “Get” unused shoes out of their closets, “Donate” them in exchange for discounts on new pairs, and “Reduce” waste in the process.

In 2024, the campaign collected 3,225 pairs of shoes, reducing waste by 3.72 tons. This effort not only minimizes consumer waste but also promotes equal access to sports, supporting improved health and well-being for youth across the country.