Rinascente is our flagship luxury fashion retail banner, and is one of Europe’s premier retailers with a collection of stores in prime locations throughout Italy.

Famous amongst Italians and tourists alike for Italian and international brands in fashion, accessories, beauty, homeware, design and food, Rinascente stands at the forefront of the luxury retail market.The first Rinascente store was opened in Milan more than 150 years ago, and most of the stores are located in prestigious historical buildings in city centers or recognized heritage sites. Constantly adapting to changes in the luxury market, and always fresh and innovative, Rinascente nonetheless maintains a historical ambiance designed to attract the most prestigious international luxury brands.


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